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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. My goal today is to share a few lessons that we’ve learned and how we’ve gotten to this point headquartered in Raleigh, North Carolina. We didn’t say we want to be the biggest company in North Carolina. FULL TRANSCRIPT BELOW.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Then using that as a way to build up trust and transparency in a sales cycle and coordinate a handoff. Because what we found is that one of the low points of any customer experiences, the moment after the contract is signed, all the good will and momentum that you create in the sales cycle is lost. I wanted to do it again.

Growth 66
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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

In the end, we proved that people will overlook price and buy from you if you become a trusted source, provide them with useful information and great customer service, and make them feel part of your community. One day it cropped up that we were getting our company website redesigned and there were a few companies vying for the contract.

Consult 78
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

We have offices in Tokyo, Sydney, Melbourne, Toronto, Salt Lake City, and then our headquarters here at the beach in Wilmington, North Carolina, and we have over 900 employees. I think one reason is you have this trusted brand. But do folks want even more from trusted brands now in 2020, and even more after March 15th?

Price 59
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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Now any costs incurred to obtain and fulfill contracts need to be amortized over the estimated customer lifetime. As we briefly touched on, bespoke vendors may initially offer complex, custom builds for less money, trusting that you’ll eventually require their engineering support to make any changes. But which process is best?