SaaStr

FEBRUARY 28, 2020

They avoid the same tradeshows. You often get another chance at the deals you lose — but you have to be remembered and present. Offer to buy out the remaining term of a competitor’s contract with a customer. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are.

Tradeshows 97

Tradeshows Customers Contract Start-ups 97

Martech

JANUARY 13, 2022

Predictive content ensures best fit assets are presented. Tradeshows, seminars, and events. An annual contract is required. Targeted, personalized display ads. Dynamic interactions with customers on a website. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

E-commerce 124

E-commerce Tradeshows CRM Healthcare 124

Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. With the help of AI, marketing can identify the right customers at the right time and present special offers that can clearly be traced back to marketing efforts.

A/B testing 120

A/B testing Tradeshows Finance Cross-sell 120

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Sales Hacker

APRIL 21, 2022

This was all in an effort to increase our average contract value (ACV). But every enterprise contract eventually requires buy-in from leadership. This will help you get a sense of all the things a mature business presents to their buyer. We changed our product, evolved our marketing programs, and transitioned the sales team.

Cross-sell 86

Cross-sell Legal Contract Price 86

Sales Hacker

MAY 9, 2019

Create a 2-Page Contract and Get Mutual Commitment [TEMPLATE PROVIDED]. There are three models of target setting for a platform product with an average contract value (ACV) of $25k: 1) Top-Down Target Setting: You take the number you wish to achieve, say $4M in ARR, and divide this by the number of salespeople. Set Targets.

SQL 103

SQL Commission Customers Non-Profits 103

Hubspot

JULY 21, 2015

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Your content marketing budget includes room for an agency retainer, or contracted design work from third-parties as needed. That is, if you want the leads to keep coming.

Networking 78

Networking Entertainment Promote Lead generation 78