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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Utah Has Highest Google Usage, West Virginia The Lowest. Apparently In Limbo, As Contract Running Out. Yahoo’s News Digest App Is “Summly 2.0”.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

It was in Utah, it wasn’t moving. We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. You have to constantly remind yourself revenue, revenue growth, retention, net promoter score, eNPS or Employee Net Promoter Score.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Aaron : I know that if someone’s not working out for one reason or another, and we just had this, maybe they’re lightly toxic, maybe we had someone who was promoted from a customer success role in our company to sales. For building out your teams here, talk about promoting from within. Aaron : And they just have to do it.

Growth 97
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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

They identify potential customers, present product or service offerings, negotiate contracts, and ensure customer satisfaction. They collaborate with partners to promote and distribute products, negotiate contracts, and provide support, ultimately maximizing sales opportunities and revenue for the organization.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. You don’t push the cheapest option; you position what’s cost-effective.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

Signing bonus: A one-time award given to a new employee as part of the employment contract, primarily to attract top talent to the company. This promotes transparency and infuses a sense of fairness, ensuring the employees are aware of what to expect and whats expected of them. These are typically paid as lump sum bonuses.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Average contract value: What is the annualized revenue per customer contract?

Sell 59