Why you’re not getting credit for your marketing efforts — and how AI can help
Martech
SEPTEMBER 25, 2023
The company had just made its full-year quota in the first half of the year and the champagne was flowing. Showing an ROI for a tradeshow event should include all the possible activities that contributed. “It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager.
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