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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements.

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How to identify high-churn personas in B2B and mitigate their risk

Martech

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. Flexible contract terms and proactive support can help too.

B2B 115
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Keep your data feeds up-to-date, submit them to s earch engines like Google , ensure they’re working, and make sure local retail locations are doing the same. E-gifts and gift cards may be in demand.

Niche 98
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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

This agility benefits companies in fast-paced industries (think ride-sharing, retail, utilities, and automotive), where market conditions can shift rapidly. Gain a Competitive Edge with an AI Pricing Strategy AI-driven dynamic pricing is a great way to maximize your profitability in industries like retail, SaaS, and manufacturing.

Price 72
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How Tech Can Improve Your B2B Customer Service

Sales Pop!

This lets businesses provide customers with contracts and other documents they can sign via their smartphone, tablet, or desktop or laptop computer. They may help your company drive retail sales as well. The coronavirus (COVID-19) pandemic accelerated the need to digitize documents. Take Advantage of B2B Customer Service Tech.

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Stop and Take a Look Around….Now

Sales Pop!

How about traditional retail? And what of the impact of virtual alliance, channel and delivery partnering and the streamlining of contract vehicles? What about Healthcare and Big Pharma? What shifts have the long tails of the pandemic caused? What about the public sector and increases in government funding to serve the greater good?

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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

Here’s a step-by-step explanation of how payment processing works for this retail and ecommerce business. However, you still need to make sure you follow the PSP’s requirements, which are typically listed in the terms or contract, in order to remain compliant and keep your customers’ payment data secure. Customer initiates payment.

Process 74