Salesforce

SEPTEMBER 19, 2024

Marketing Cloud Advanced Edition expands on the capabilities of Marketing Cloud Growth Edition, giving small business marketers more advanced AI and automation capabilities as they look to scale personalization with trusted data, create more efficient workflows, and optimize their outreach.

Territory 126

Territory Launch Growth Contract 126

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. Consumers trust Google to deliver the right information.

Trust 115

Trust B2B Non-Profits Government 115

Sales Hacker

OCTOBER 8, 2020

Trust is the key to making sales in today’s world. The question, then, is: how do you align your objective with the buyer and build trust? This risk/reward balance has another name: (you guessed it) trust. The 3 Components of Trust. At a psychological level, trust consists of three elements. Risk and Reward.

Trust 123

Trust Objectives and Key Results Sell Quota 123

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. I can trust them with this project.

Trust 121

Trust Clients Referrals Contract 121

Martech

SEPTEMBER 26, 2024

One reason for PR’s relevance is its ability to cultivate trust and credibility. Whether through thought leadership articles or compelling storytelling to journalists, PR lets brands earn the audience’s trust, laying the foundation for long-term loyalty and advocacy.

Territory 129

Territory Contact Pitch Cross-sell 129

Iannarino

JULY 4, 2021

Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” With a signature on a contract, you are confident that you can put your client in a better position.

Contract 337

Contract Contact Clients Prospecting 337

Sales Pop!

OCTOBER 29, 2021

To begin with, a critical factor is trust. Who can we trust today? Trust is a word that is liberally abused, not only by governments but by many others. An example is that you trust someone who claims to be covid-vaccinated, and they’re showing you a stolen vaccine card. In the area of data, trust is extremely critical.

CRM 245

CRM Pipeline Legal Government 245

Sales Gravy

JANUARY 1, 2025

Value-Driven Engagement: Sharing valuable resources like podcasts, webinars, or helpful information adds value to the relationship and builds trust with leads. For instance, a lead might take 20 months to convert into a customer due to factors like contract timing or budget availability.

Follow-up 98

Follow-up CRM Contract Customer Relationship Management 98

SaaStr

DECEMBER 30, 2021

CIOs are willing to bet early on a few SaaS start-ups (x) if the value proposition is unique, (y) if the app won’t bring down the business if it fails in a pilot or production — and (z) if they trust the founders. All three CIOs citing key, trusted relationships with the CEO/founders. Trust is so key here.

Contract 105

Contract X-functional Sell Cold Call 105

Iannarino

JULY 19, 2021

Starting with your company is designed to do two things: prove that your client can trust the company, and provide you (the salesperson) with some level of credibility. If the largest companies in the world trust this company, it must be a good choice. Our Clients. This is the B2B equivalent of social proof. Presentation and Proposal.

Conversion 333

Conversion Clients Sales Presentation 333

SaaStr

MARCH 21, 2022

Q: Dear SaaStr: When should a SaaS Company allow Month-to-Month contracts vs requiring 12-month commitments? Annual contracts combined with prepaid cash are a huge benefit. Bigger companies want to sign annual contracts, especially in exchange for discounts. Once you have a brand that customers trust, more will prepay annually.

Contract 105

Contract Price Trust Up-sell 105

Hubspot

SEPTEMBER 12, 2024

B2B buyers will look at their business requirements and a product’s technical specifications to determine the initial fit, and they’ll sign contracts based on potential ROI, provider reliability and post-sale support, and the flexibility of pricing terms. Who Are Your B2B Buyers?

B2B 81

B2B B2C Tradeshows Contract 81

Iannarino

JULY 28, 2021

When you ask for a meeting, a signature on a contract, a signature on a check, or just to take the next necessary step, sometimes the answer is no. For whatever reason, the prospective client believed the other salesperson was the safer bet, the person they trusted more, or someone they just wanted to work with more.

Cold Call 352

Cold Call Clients Contract Meeting 352

Sales Hacker

OCTOBER 11, 2024

For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. You can’t change what’s already happened. What you can do is focus on metrics that lead to those results. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails.

GTM 115

GTM X-functional Pipeline Construction 115

Hubspot

NOVEMBER 12, 2024

In the end, it became one of the biggest contracts we had ever secured at that time. "As This method doesn't just rekindle communication — it builds trust and positions you as a partner invested in their success.” Send a personalized breakup email. A gentle approach and the option to end the conversation often encourage a response. “In

Prospecting 81

Prospecting Contract Follow-up Pitch 81

Salesforce

OCTOBER 14, 2024

This not only prevents hallucinations but helps build trust. That’s why we have pioneered the robust Einstein Trust Layer to provide toxicity detection, zero data-retention contracts, prompt-injection defense, and several other mechanisms. AI agents and assistants: What’s the difference? Transfer to human agent.

Engineering 128

Engineering Represent CRM Follow-up 128

Hubspot

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

Follow-up 85

Follow-up Contract Sales Technology 85

Hubspot

SEPTEMBER 6, 2024

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. When a prospect first reaches out for more information, I’ve found that engagement is at its peak.

Closing 80

Closing Contract Technique Sales 80

Hubspot

JANUARY 14, 2025

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Table of Contents: What is a sales champion? Want to Seal a Deal?

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Search Engine Land

JULY 25, 2024

But when defending our retainer or contract renewal, businesses want to know how their SEO spend will tangibly impact the bottom line. This is both an opportunity and a threat to sell to consumers by enabling them or working to remain visible as a company and build trust. That’s great. Get the newsletter search marketers rely on.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

NOVEMBER 27, 2024

Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. To do this, you build trust. Mangomint has managed such a high NRR despite having no long-term contracts. What’s worked is going deep on the product experience.

Appointment 103

Appointment Contract Commission Niche 103

Martech

JANUARY 8, 2025

Why it works Addressing these questions head-on builds trust and makes your sales process feel more transparent. And make digital signature tools like DocuSign or Adobe Sign your go-to for contracts. Blog posts, explainer videos and comparison charts can all speak directly to common doubts.

CRM 119

CRM Follow-up Sales Prospecting 119

Sales Hacker

SEPTEMBER 7, 2021

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make. powered by Sounder.

Trust 108

Trust Cold Call Start-ups CRM 108

SaaStr

OCTOBER 23, 2024

So at BILL’s scale, you have to put programs into place across the company to connect employees to customers, to help you focus on all the different stakeholders vs just the contract signer. SMBs couldn’t do any work to add their bank accounts, and they had to trust BILL to take their money. There was no software yet.

Customers 124

Customers Networking UX Engineering 124

SaaStr

OCTOBER 16, 2020

The AEs, the biz dev folks, tend to send deals to the partner everyone trusts and knows. No one ever got fired here for deploying a market leader … Long-Term Contracts. But getting customers to sign 3+ year contracts does work. You can buy out these contracts, and break them. No Contract At All.

Contract 145

Contract GTM Trust Customers 145

Salesforce

JUNE 10, 2022

Without customer trust, what do you have? However, only 23% of consumers say they completely trust the health industry. As providers, manufacturers, and pharmaceutical companies open digital front doors to engage with patients and B2B buyers beyond traditional in-person visits, building trust with these new channels is critical.

Trust 93

Trust Healthcare Pharmaceutical Appointment 93

PandaDoc

MARCH 27, 2025

The key is to not come across as pushy so you can build trust with your customers. Another example: Say youre already utilizing PandaDoc for contract management , allowing you to create, manage, and sign contracts digitally and all in one place. These are all natural and helpful ways you can cross-sell.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Sales Pop!

SEPTEMBER 23, 2021

And you must also be able to gauge the extent of the power of the legal and contracts teams in the process and strategize accordingly. But trust this. Trusting that you have done your due diligence and that the deal is well worth pursuing, make sure your actions show that the deal is worth pursuing well.

Legal 213

Legal Finance Contract Networking 213

Sales Hacker

JANUARY 7, 2025

On how those customers are buying, who are the trust advisors? It’s exactly that, the trust advisor. So they really want to have a trust advisor. But it’s easy currently, you know, you sign a contract with… 50, 60 users, one-year commit, done. You are the trust advisor.

GTM 117

GTM Sell Customers Cold Call 117

Veloxy

JUNE 21, 2021

This is a huge step towards gaining trust and building rapport. If the customer is a business, this may include new clients, new hires, new contracts, etc. This is an easy way to build trust right off the bat. The first thing it does is tell the customer the amount of time you’re asking them to invest.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Sales Pop!

MARCH 21, 2022

The Trust Character of Trade. The traders trusted the people they were trading with, and most importantly, the people trusted the traders. The quality of trust was ever-present, trust that people would receive what they were trading or paying for in equal measure. When ethics is present, then trust will be also.

Government 130

Government Contract Sales Trust 130

PandaDoc

MARCH 25, 2025

This means you will be working with a technical buyer who will handle the implementation, a financial buyer who wants to only know contracting details and the why, and an end user who only cares about the how. No matter how long it takes, you need to maintain the prospects interest and trust, which is honestly hard.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Sales Pop!

JULY 14, 2022

Holding Long-Term Contracts. Nurturing High Trust Levels. Achieving Your Wallet Share of Winnable Business. Working Active Pipeline Account Opportunities. Forecasting Account Revenue Growth. Achieving Healthy Account Margins. Successfully Delivering. Understanding the Account and Industry. Achieving Positive Client Satisfaction.

Clients 213

Clients Contract Up-sell Growth 213

Sales Pop!

AUGUST 16, 2023

Role of Legal Translation in Contract Law In contract law, legal translation is indispensable, especially in international agreements. Accurate translations ensure that all parties have a clear understanding of the contract’s terms, preventing potential disputes and misunderstandings.

Legal 130

Legal Commission Government Contract 130

Hubspot

JULY 10, 2024

However, you still need to make sure you follow the PSP’s requirements, which are typically listed in the terms or contract, in order to remain compliant and keep your customers’ payment data secure. I like that it says “Secure payment by Square” below the checkout button as that gives customers a sense of security and trust.

Process 74

Process Retail Appointment Price 74

Veloxy

AUGUST 6, 2021

These are calls where the deal gets moved across the line, contracts get signed and reps earn their commissions. By now, you probably already have a rapport and have built some trust – time to score a yes. For sales representatives, there’s nothing more attractive than closing calls. This is where discovery calls come to the rescue.

Cold Call 328

Cold Call Pipeline Prospecting Follow-up 328

Partners in Excellence

JULY 17, 2024

God forbid, we even need legal support for very complex contracts. But without them, their trust, their engagement, we fail. We can’t be deep experts in everything, we need specialists, support people, and others. We need to put together complex configurations, proposals. We need supporting materials and programs.

Sports 149

Sports Sell Legal Contract 149