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This day in search marketing history: January 8

Search Engine Land

Utah Has Highest Google Usage, West Virginia The Lowest. Apparently In Limbo, As Contract Running Out. 2008: Search appeared to be a piece of the overall approach but not the core here; community and trusted content sources are emphasized. Yahoo’s News Digest App Is “Summly 2.0”. Where’s AP In Google News?

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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Now any costs incurred to obtain and fulfill contracts need to be amortized over the estimated customer lifetime. As we briefly touched on, bespoke vendors may initially offer complex, custom builds for less money, trusting that you’ll eventually require their engineering support to make any changes. But which process is best?

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. When you’re able to focus and listen without interruption, you earn their trust, and make them feel heard. If you find yourself in a stalemate, try offering a discount.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

87% of business buyers expect reps to act as trusted advisors. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. By diving into their pain points and finding a champion, you can be the one they turn to. Having an ally on the inside can make the sales process run more smoothly.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts. Average contract value: What is the annualized revenue per customer contract? I might reach out to the marketing CMO, the VP of sales, and the sales director.

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