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This day in search marketing history: January 8

Search Engine Land

Utah Has Highest Google Usage, West Virginia The Lowest. Apparently In Limbo, As Contract Running Out. Yahoo’s News Digest App Is “Summly 2.0”. 2014: CEO Marissa Mayer introduced the new news app at CES. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. A Year Later, Yahoo’s CEO Gives Herself A B-Minus.

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Sales Pipeline Radio, Episode 187: Q & A with Bethany Fagan @bchrisman11

Heinz Marketing

One thing I’d love for you to describe, before we get into our topic today is, as a West Virginia fan, please describe to the rest of the country what a pepperoni roll is. So yeah, but apparently quite the, where Iowa State has the Bush Lights, West Virginia has pepperoni rolls of moonshine. Matt: Yeah.

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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. Having an ally on the inside can make the sales process run more smoothly.

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The Sandler Selling System: A Step-by-Step Guide

Salesforce

Setting an upfront contract: No, this isn’t a contract for a sale. Upfront contracts ensure that prospects can trust sales reps to be honest and transparent, with no unwelcome surprises. And because adherents set upfront contracts, the sales process moves at a more predictable pace.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. If you find yourself in a stalemate, try offering a discount. For example, in negotiations, I might offer a 2% discount for marketing services. This small concession typically works to move the deal forward.