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This day in search marketing history: January 8

Search Engine Land

Utah Has Highest Google Usage, West Virginia The Lowest. Apparently In Limbo, As Contract Running Out. Yahoo’s News Digest App Is “Summly 2.0”. 2014: CEO Marissa Mayer introduced the new news app at CES. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. A Year Later, Yahoo’s CEO Gives Herself A B-Minus.

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Sales Pipeline Radio, Episode 187: Q & A with Bethany Fagan @bchrisman11

Heinz Marketing

One thing I’d love for you to describe, before we get into our topic today is, as a West Virginia fan, please describe to the rest of the country what a pepperoni roll is. So yeah, but apparently quite the, where Iowa State has the Bush Lights, West Virginia has pepperoni rolls of moonshine. Matt: Yeah.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. Having an ally on the inside can make the sales process run more smoothly.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. You don’t push the cheapest option; you position what’s cost-effective.

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The Sandler Selling System: A Step-by-Step Guide

Salesforce

Setting an upfront contract: No, this isn’t a contract for a sale. Upfront contracts ensure that prospects can trust sales reps to be honest and transparent, with no unwelcome surprises. And because adherents set upfront contracts, the sales process moves at a more predictable pace.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

Signing bonus: A one-time award given to a new employee as part of the employment contract, primarily to attract top talent to the company. Spot bonus: This is a one-off monetary payment awarded to an employee for achieving a specific result or exceeding a particular target. These are typically paid as lump sum bonuses.