Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 116

Customers A/B testing B2C Cross-sell 116

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? A lead is a potential customer that has: Expressed an interest in your product. Lead to customer conversion rate. What Is a Lead?

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Iannarino

JULY 21, 2021

You best approach to differentiating yourself from your competition is enriching the sales conversation. His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client.

Cold Call 286

Cold Call Cross-sell Gaming Clients 286

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 118

B2B Cross-sell Customers GTM 118

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customers 125

Customers Cross-sell Education Account management 125

Veloxy

AUGUST 10, 2021

Not only does this make them more effective, it also boosts the chance of sales conversion. But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. The same goes for eliminating manual data entry which frees up precious sales time for customer engagement.

Process 328

Process Sales Technique Pipeline 328

ClickFunnels

JANUARY 28, 2022

A lead is a potential customer who has: Expressed an interest in your product. Leads exist on a spectrum of quality: High-quality leads are most likely to convert to potential customers. Medium-quality leads are less likely to convert to potential customers. You offer the customer a more expensive and more valuable product.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 122

Customers Objectives and Key Results Cross-sell Follow-up 122

Martech

JANUARY 5, 2024

Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects. While this is technically correct, it bifurcates the view of the customer. It prevents you from understanding how the customer is seeing this. As with previous phases, this one is not about hard selling.

Prospecting 128

Prospecting Customers Cross-sell Objectives and Key Results 128

ClickFunnels

NOVEMBER 25, 2022

The post Is A Landing Page Agency Needed For Killer Conversions? A landing page is a web page that is designed with a single conversion goal in mind. A landing page is a web page that is designed with a single conversion goal in mind. appeared first on ClickFunnels. What Is a Landing Page? Leave the landing page.

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Field Sales vs. Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. What PLG Signals Can Sales Use to Sell Software?

Cross-sell 121

Cross-sell Customers Pitch Drivers/motivators 121

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Customers 115

Customers Cross-sell Campaign Lead generation 115

Martech

APRIL 21, 2022

An example like Inkbox helps to indicate how Crossing Minds begins to differentiate itself from other recommendation engines. Steering new customers to the best tattoos for them personally out of a catalog with literally tens of thousands of SKUs. The biggest challenge for Inkbox? You’ll get a couple of thousand flowers.

E-commerce 119

E-commerce Cross-sell Customers Click Through Rate 119

Salesforce

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. It increases the customer’s overall satisfaction, while driving up sales. Here’s how I recommend leveraging this proven sales approach to make existing customers even happier and get you to quota faster. What you’ll learn: What is cross-selling?

Cross-sell 69

Cross-sell Sell Quota Pitch 69

SaaStr

JANUARY 22, 2024

Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? Never Have a Tough Conversation Over Email Yes, you probably know this. As tempting as it may be to avoid conflict, headaches, and hearing things you don’t want to hear — never have a tough “conversation” over email.

Conversion 124

Conversion Cross-sell Up-sell Start-ups 124

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-sell 112

Cross-sell Customers Growth Contract 112

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

ClickFunnels

AUGUST 22, 2022

It’s something you can package, market, and sell. It’s not as simple as creating a course, crossing your fingers, and waiting for raving fans to knock down your digital door. Identify Your Dream Customer. The first step in any marketing plan is identifying your dream customer. Knowledge is now a commodity.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Bad customer experiences cost U.S. businesses $1.8

B2B 130

B2B GTM Customers Cross-sell 130

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Answer The top five metrics to track with a CJO tool are: 1.

Customers 115

Customers Objectives and Key Results Manufacturing CRM 115

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. This will help you attribute the conversion to the correct acquisition cost.

Customers 135

Customers Price Cross-sell Strategize 135

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! This sales funnel has four stages: Bait.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

ClickFunnels

OCTOBER 26, 2021

A sales funnel is the process that a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. Middle of the funnel (potential customers): You get them interested in your product. Bottom of the funnel (existing customers): You persuade them to buy your product.

Consult 201

Consult A/B testing Cross-sell Sales 201

ClickFunnels

DECEMBER 18, 2022

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Veloxy

JUNE 8, 2022

However, manage it poorly and you’re looking at stuck leads and conversion drops. The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. The message can be customized to suit individual preferences and ensure the follow up is effective.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

ClickFunnels

SEPTEMBER 9, 2022

Jamie Cross went from selling her soap at local farmer’s markets to building an online eCommerce empire, entirely bootstrapped — she even joined our Two Comma Club. On Day 2, she’s going to show the “hourglass funnel” she uses to attract her dream customers… so she doesn’t have to chase them. Now we’re crossing the finish line.

Niche 234

Niche Cross-sell E-commerce Real Estate 234

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

B2B 137

B2B X-functional Cross-sell B2C 137

Martech

APRIL 24, 2023

This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. Often, customers are either won or lost not at the point of renewal but during the journey’s delivery and adoption phases, which are critical for improving retention.

B2B 116

B2B Customers Cross-sell Clients 116

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customers 122

Customers Cross-sell Angle Technique 122

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ClickFunnels

OCTOBER 18, 2021

Once a potential customer provides an email address in order to get access to your lead magnet, they enter your sales funnel and become a lead. You can also create your own custom solution. A lead magnet is a freebie that you offer to the potential customer in exchange for their email address. This is a less expensive option.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Partners in Excellence

OCTOBER 27, 2023

Early in my selling career, I was in a short training class. We were being taught how to “mirror” our customers. The concept of mirroring is it was a means of better connecting with the customer. We learned that if a customer leaned forward in their chair, perhaps indicating interest, we should lean forward.

Cross-sell 152

Cross-sell Pitch Prospecting Start-ups 152

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell 64

Cross-sell Customers Territory Campaign 64