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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. They’re signing the renewals, the cross-sell, up-sell. Thinking about AI for your sales team but unsure where to start? They’re signing the check.

GTM 102
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How to Prevent and Fix Duplicate Records in Salesforce

Sales Hacker

For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Join the conversation: How to clean up duplicate records in Outreach.io. Scenario 1: You sell ERP (Enterprise Resource Planning) software to Fortune 100 companies. Avoiding cross-object duplication.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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Product-led growth: 3 important lessons from the front line

Martech

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

Growth 104
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How to Align Your Sales Pitch with C-Suite Buyers

Openview

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74
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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

And auto dealers miss roughly 78% of social conversations about their business. Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. Guided selling. For example, Mercedes said its fleet will be mostly, if not all electric by 2030.

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The Ultimate Guide to Amazon Advertising

Hubspot

Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. For example, “stainless steel hand mixer” indicates you sell hand mixers. But “hand stainless steel mixer” indicates you sell stainless steel mixers, but not necessarily stainless steel hand mixers.