Remove Conversion Remove Cross-sell Remove Market share
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How to align your martech COE with organizational and go-to-market goals

Martech

It might use martech to disrupt the status quo and capture market share quickly. Improve the conversion rate of leads to opportunities by 15%. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts.

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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

They prioritize direct selling and relationships over allowing customers to go and buy directly. A freemium version can work well if you want to gain market share quickly. What PLG Signals Can Sales Use to Sell Software? They could proactively reach out to that customer and have an expansion conversation.

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How to Optimize Videos for Conversions

ConversionXL

75% of business executives watch work-related videos at least weekly and 54% share work-related videos with colleagues at least weekly. 69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. But does video help increase conversions?

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Watch the loss column grow, and prepare for an uncomfortable conversation with company leadership. Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. This strategy applies to almost any market, be it software or shampoo. Watch the demo

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The 6 Things The Old Me Would Tell The Young Me

SaaStr

This is the conversation I would have had, wished I could have had, with my younger SaaS CEO self — jason. Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. Very far from today. — Jason ?BeKind?

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game.

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How to Boost Team Collaboration — Through COVID-19 and Onwards

Highspot

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. In order to have the most effective conversation, salespeople need to understand what they need to know, say, show, and do in every unique selling scenario.