Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Improve the conversion rate of leads to opportunities by 15%.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Manage Relationships More Strategically.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like? Why would you ask?”

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep.

A/B testing 88

A/B testing CTR Click Through Rate Healthcare 88

SaaStr

MAY 30, 2024

They prioritize direct selling and relationships over allowing customers to go and buy directly. Whichever you choose will be a strategic decision. What PLG Signals Can Sales Use to Sell Software? They could proactively reach out to that customer and have an expansion conversation. Let’s look at some examples.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Hubspot

MAY 20, 2014

Let’s take the conversation up a notch. Content must be considered a strategic imperative if you want to see true business results -- an evolution in many ways into a content organization. Here are three tips that can help you think more strategically about content and be successful at telling your brand story.

Strategize 78

Strategize Cross-sell Trust Pipeline 78

Martech

OCTOBER 16, 2023

They’re tied to a customer’s action and deliver value that should lead to a conversion. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. That’s because these messages are highly relevant. I’m glad you asked!

Cross-sell 131

Cross-sell Retail B2C Strategize 131

PandaDoc

OCTOBER 15, 2024

Luke Duggan, Group General Manager, Kiss Print Solutions We’ve only been using PandaDoc for a couple of months but in that time we have seen a 50% increase in sales conversions. Efficient cross-team communication: having multiple teams in your deal desk allows for streamlined communication between departments. Reduce error.

Legal 52

Legal Contract Cross-sell Finance 52

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Leaders can also track real-time progress through data analysis, guiding reps to build the confidence they need to handle challenging conversations and negotiations. Below are the top 10 skills to nurture: 1.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Sales Hacker

MARCH 8, 2024

Candid, off-the-record conversations — no recordings here. By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects).

GTM 124

GTM Growth Referrals Cross-sell 124

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Cross-sell 120

Cross-sell Retail Referrals Education 120

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

Conversion 90

Conversion A/B testing Engineering Campaign 90

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? What Is Key & Strategic Account Management. Another common question salespeople ask, is what is key account management and strategic account management? In sales, there are opportunities to up sell, as well as cross selling.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

ConversionXL

MAY 3, 2017

The best way to organize these options strategically is to create customer segments. Your goal is to serve them with relevant offers where you cross-sell and upsell related products. Upselling and Cross-selling ( Image Source ). Social proof can be a great way to improve your conversion rate. Recent Buyers.

Customers 133

Customers E-commerce Cross-sell Represent 133

The 5% Institute

MAY 28, 2023

Imagine a ladder that leads customers towards your business, guiding them step by step to conversion and loyalty. This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. It maps the customer journey from initial awareness to conversion and beyond.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. Table of Contents What is conceptual selling?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

JANUARY 5, 2024

Convert Conversion is made easier because you’ve identified a prospect’s intent through their behavior. Intent precedes the necessary mental conclusion of “I want this” which precedes the conversion. As with previous phases, this one is not about hard selling. It’s a delicate conversation.

Prospecting 117

Prospecting Customers Cross-sell Objectives and Key Results 117

SaaStr

SEPTEMBER 1, 2021

Marketing and revenue teams should work together to keep the leads moving toward conversion. . Strategy is a Living Conversation. Examine strategic performance, tactic effectiveness, lead and opportunities response, and more. Strategy can become a stumbling block if it stays rigid. And so, the flywheel continues to spin. .

Cross-sell 107

Cross-sell Contract Pipeline Strategize 107

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Objectives and Key Results 107

Objectives and Key Results Cross-sell Strategize Retail 107

Score More Sales

AUGUST 11, 2011

Others are strategizing on and successfully growing revenues. Use an automated system to set next actions with clients and strategic partners too. Remember that strategic (or referral) partners can refer you many companies over time, so why are you not contacting them on a regular basis? Social Selling. Recent Posts.

Niche 103

Niche Strategize Cross-sell Referrals 103

ConversionXL

OCTOBER 8, 2021

Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. This will help you attribute the conversion to the correct acquisition cost. Fixing the Leaks.

Customers 135

Customers Price Cross-sell Strategize 135

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. Your in-person conversations. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Strategy Selling #2 – Lead Generation. Lead Generation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. It’s natural for some salespeople to perform better than others -- but if there are large discrepancies between conversion rates, dig deeper. Compare conversion rates to the number of prospects a rep reaches out to. Upsell/Cross-Sell Rates. KPIs for Sales Managers.

Territory 101

Territory Cross-sell A/B testing Promote 101

Sales Pop!

SEPTEMBER 5, 2024

The Importance of Sales Methodology Adherence Sales methodologies are not just guidelines; they are strategic roadmaps that, when followed correctly, can lead to predictable and successful outcomes. For example, if a sales rep converses and forgets to ask a key qualifying question, the AI can provide a discreet reminder on the rep’s screen.

Objectives and Key Results 130

Objectives and Key Results Objection handling Technique Follow-up 130

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. It takes you half the time and resources that it used to, streamlining workflows across the strategic enablement process of equipping, training, coaching, and analyzing your revenue teams. The output is almost magical.

Cross-sell 98

Cross-sell Sales Strategize Entertainment 98

Partners in Excellence

JULY 8, 2013

The way customers buy is changing, the complexities of our own products and solutions, the broad range of people involved in the customer buying process mandates a different approach to selling and careful reconsideration of how we define the role of account and territory managers. And all the traditional selling skills underlie all these.

Territory 113

Territory Account management Cross-sell Sales 113

Sales Hacker

AUGUST 11, 2021

Selling is about trust. After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals.

Referrals 130

Referrals Sell Cross-sell Trust 130

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 113

GTM E-commerce B2B Profit margin 113

ConversionXL

OCTOBER 7, 2022

Can you lower costs by removing steps to market or sell your product (e.g., Use conversion rate optimization to improve the shopping experience. Streamline the buying process with CXL’s list of 23 ways to increase ecommerce conversion rates. It achieved this through strategic content marketing. Take Beardbrand.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Sales enablement is a cross-functional discipline for driving your desired sales results. And that’s crucial to success, as only in conversations with senior executives will they get the various perspectives of your leadership.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Quota Sales 133

Sales Hacker

DECEMBER 17, 2024

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. They’re signing the renewals, the cross-sell, up-sell. Thinking about AI for your sales team but unsure where to start? So you are number one. and the expectations?

GTM 102

GTM Engineering Electricity X-functional 102

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

B2B 128

B2B Cross-sell Pharmaceutical Account management 128

SalesLoft

MAY 31, 2016

When a sales organization first looks to scale, the first strategic move is to sales development. An account conversion rate. Sales pods are collections of cross-functional roles, each dependently intertwined to achieve a specific and scalable goal within a sales organization. find, sell, and keep ). Industries?

Strategize 52

Strategize Teamwork Cross-sell Objectives and Key Results 52

Salesmate

DECEMBER 11, 2020

CRM can boost conversion rates by 300%.”. Provide a high-end experience to your clients by managing email conversations in a shared environment. Sell on the go with Mobile CRM. Manage and sell on the go by accessing CRM on your mobile. Upsell and cross-sell opportunities. source – Entrepreneur ).

CRM 128

CRM Cross-sell Clients Follow-up 128

Sales Hacker

FEBRUARY 1, 2021

This is all good business practice and should be anticipated by selling organisations. Most organisations do not plan for the critical and predictable conversations that will happen down the road… “ Why should I renew this contract? ”. “ The Key Conversations. Why should I pay this price increase?

Customers 103

Customers Contract Cross-sell Account management 103

Sales Hacker

SEPTEMBER 27, 2024

Set up a “Funnel GPS Call” – a call to unify sales, marketing, and partnerships Atlan runs “Funnel GPS Calls,” which are cross-functional meetings that bring sales, marketing, and partnerships together to review the pipeline and align on strategy. Segment daily contributors vs. strategic partners Not all partners play the same role.

GTM 114

GTM Strategize Launch Pipeline 114