Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JULY 28, 2020

How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. For example, product recommendations curate an assortment of products that the customer can then choose from, giving consumers self-determination.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

APRIL 27, 2017

Cue crowds of angry (would-be) customers and the burning of a big pile of money. User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer.

Product 90

Product UX User Experience CTR 90

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. A paid ad could be what triggers a decision, but the actual conversion could take place online, for example. Before you can write ads and create conversion funnels that work, you need to step back and look at the bigger picture.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

AUGUST 14, 2013

What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. The good news is, you don''t have to have any UX experience to run this exercise. Below you can see an example of the conversion assists report for HubSpot.

CTR 75

CTR UX User Experience Engineering 75

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

NOVEMBER 29, 2017

In reading advice about how long to run a test or what statistical significance threshold to use, you probably saw claims like “Always aim for XX% significance” or “Don’t stop a test until it reaches YYY conversions” – where XX% is usually a number higher than 95%, and YYY is usually a number higher than 100. Let’s see why.

A/B testing 112

A/B testing Conversion CTR UX 112

ConversionXL

MAY 29, 2014

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted? What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand? Turns out, the marketers were wrong. Less than ?

UX 113

UX User Experience Conversion A/B testing 113

Search Engine Land

DECEMBER 7, 2023

Multichannel approach Diversifying your content based on your customer touch point is more important than ever. User experience Optimizing all touchpoints and the entire journey, including all channels, to improve the overall site experience leads to increased conversions. As a result, your conversion rates should improve.

Niche 139

Niche User Experience Real Estate CTR 139

ConversionXL

MAY 29, 2014

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted? What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand? Turns out, the marketers were wrong. Less than ?

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. How Microcopy Can Improve UX & Conversions.

Conversion 112

Conversion User Experience UX CTR 112

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. How Microcopy Can Improve UX & Conversions.

Conversion 105

Conversion User Experience UX CTR 105

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Headlines – 20%. Copy – 8%.

Conversion 101

Conversion User Experience UX CTR 101

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. How Microcopy Can Improve UX & Conversions.

Conversion 84

Conversion User Experience UX CTR 84

Search Engine Land

NOVEMBER 17, 2023

I’ll show you why I consider their piece problematic, describe the impact it’s had on us in SEO, and then zoom out to what I see as the more interesting conversation: Who, if anyone, “ruined the internet” and how did it get us where we are now? Instead, I’d like us to use The Verge as a jumping-off point. It’s going to be a long ride.

Engineering 132

Engineering Niche Promote Up-sell 132

ConversionXL

AUGUST 16, 2016

It’s no big secret that video improves conversion rates. The biggest difference UX-wise? Okay, now that we’ve identified the different video marketing platforms, let’s organize them each by their main business objective (not necessarily their only objective): Conversions: Your Website. When Your Goal Is… Conversions.

CTR 78

CTR Objectives and Key Results UX Conversion 78

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. CAC: Customer Acquisition Cost.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ). By Gagan Mehra. Get it now.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

MARCH 10, 2016

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. APIs facilitate the data needed to provide solutions to customer problems. A metric that measures how many customers you retain and at what value.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. USAA, CIGNA); Forrester Research; Customer experience blogs.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114