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Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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A Complete Guide to YouTube Analytics

ConversionXL

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Only 15%-25% comes from search.

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue? With a similar CTR and CPM as Facebook (who own Instagram, by the way), coupled with the revenue above of the platform, Instagram may offer a snapshot into the future of photo marketers looking to engage users on a more visual level.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. Carousel ads.

CTR 129
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How to recover from Google Ads performance drops

Search Engine Land

Follow the branch : Based on the top-level metric affected, move to the relevant Level 2 metrics. Drill down : Continue moving down the tree, following the path indicated by the metrics showing issues. Let’s say you notice a drop in overall conversions (Level 1). Identify which top-level metric has dropped.

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6 steps to improve your Google Ads campaigns

Search Engine Land

Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? You see, microcopy is practically everywhere, and in many scenarios, might influence a user’s decisions more than the big headline or body copy, simply because it’s closer to the point of conversion.