Remove Conversion Remove CTR Remove Market share
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7 strategies to maximize your AI-powered search market share

Search Engine Land

Employing a comprehensive funnel strategy that addresses all touchpoints of the buyer’s journey is essential to maximize market share. Armed with these top strategies, your brand is well-prepared to thrive in the era of AI-driven search, maximizing market share and delivering exceptional user experiences.

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How to recover from Google Ads performance drops

Search Engine Land

Let’s say you notice a drop in overall conversions (Level 1). You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Traffic issues (CTR, impression share) : Focus on ad copy, keywords or bidding strategies. Here’s what to look for.

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Mastering AI in search: Best practices and future trends

Search Engine Land

When it comes to keyword strategy, site owners should continue tracking queries for popular topics, paying attention to how the brand is represented in terms of market share, brand voice and informational accuracy. Partnerships with sites containing a large body of conversational data (e.g., E-A-A-T is paramount. Processing.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Increased market share? Then, break it down into specific, measurable goals: “Increase conversion rate for our Christmas campaign by 15% compared to last year.” More sales?

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Marketing in a recession: How to avoid 5 common mistakes

Search Engine Land

Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel). In B2B, where data density takes longer to build, set some higher-volume growth indicators that will return information more quickly. Mistake 5: Going blind to opportunity.

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How to uncover hidden gems in your paid search accounts

Search Engine Land

Metrics matter Analyze key metrics like click-through rate (CTR), cost-per-click (CPC), conversion rate (CVR), conversion volume and cost-per-conversion across the different objectives and campaign types in your account and note any discrepancy or misalignment. In another example, let’s look at cost-per-conversion.

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One Third of U.S. Online Ads Now Served By Facebook

Hubspot

Basically, no other online company comes close to Facebook's market share. Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. The massive volume of impressions has caused CTRs to decline. Clicks, Not Impressions.

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