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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. acronyms e.g. MIT for Massachusetts Institute of Technology. According to Google, a good CTR in the search network is one that is above 1%.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Overall, video content helps in engagement and improve conversions and saturating SERPs. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Processing. See terms.

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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

Fewer Emails = More Conversions. The ebook has been climbing the charts this week on Amazon.com, and Romney's team was hoping to "generate social buzz around the former Massachusetts governor's ebook" in anticipation of the debate.". is still relied on too heavily and in inappropriate ways.

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