Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 123

Niche User Experience Real Estate CTR 123

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Vanity metrics.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

APRIL 30, 2024

Not only does this approach prevent unnecessary clicks – saving you money – it also boosts your conversion rates by focusing on those most likely to convert. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR 97

CTR Real Estate Legal Clients 97

Search Engine Land

OCTOBER 27, 2023

Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.”

CTR 113

CTR Click Through Rate Niche Conversion 113

Hubspot

JULY 10, 2018

What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. LinkedIn Ads.

Campaign 101

Campaign B2B Lead generation CTR 101

Search Engine Land

APRIL 5, 2023

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Niche, industry-specific search terms that Google doesn’t understand. Or is it really just a vanity metric?

CTR 92

CTR B2C B2B Clients 92

Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

CTR 83

CTR Electricity Real Estate X-functional 83

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. SEO query simulation with Bing Chat Identify key themes and topics Start by identifying the main themes and topics relevant to your niche. Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%.

Niche 122

Niche User Experience CTR Click Through Rate 122

Hubspot

JUNE 29, 2020

The company wanted to see a conversation rate of one completed application per 100 leads, in addition to generating at least 250 high-quality leads for their degree program. Additionally, the ads led to a conversion rate of almost 14% — almost twice as much as the intended goal. It also earned a 2.44% engagement rate and 1.78% CTR.

CTR 101

CTR Campaign Promote Launch 101

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. Being certified in a specific niche relevant to the role you’re seeking is a great selling point for landing that new job or promotion. Here are four steps to help you feel confident throughout the conversation. Source: Nanigans.

Promote 141

Promote Pitch Campaign Niche 141

Search Engine Land

NOVEMBER 6, 2023

The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Changes in taxonomy, content consolidation and pruning can affect user behavior, leading to fluctuations in engagement, conversion metrics, time on site and bounce rates. Live production QA.

CTR 110

CTR UX Engineering User Experience 110

Hubspot

MAY 25, 2016

Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences. Costs tend to be higher on LinkedIn than other networks, but conversions and quality can be higher than other networks and can provide valuable leads for some industries.

CTR 74

CTR Sports Finance Campaign 74

Sales Hacker

JULY 15, 2021

ABM’s laser-focus and personalized approach drive more conversions and sales than inbound marketing. Conversion rate. To start with, measure conversions. A conversion is when a visitor takes the desired action that nudges them further down your funnel. In-funnel conversions. These may be: Filling a form.

Objectives and Key Results 117

Objectives and Key Results Profit margin Contract Campaign 117

Hubspot

FEBRUARY 27, 2019

There are three overarching campaign themes: Awareness, Consideration, and Conversions. If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and, ultimately, save you money. Conversion Tracking. Job Experience. Choose a date for your campaign to start.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Search Engine Land

AUGUST 18, 2023

They are able to move a user through the journey toward conversion in a way that a simple “monthly search volume” metric wouldn’t provide insight upon. Rise of voice search and conversational queries With the increasing adoption of voice-activated devices, users often pose questions in a conversational manner.

CTR 86

CTR Engineering Click Through Rate Strategize 86

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. But if the scent is weak, they stop and hit the back button – figuring “this is not what I wanted” Scent is very important for conversions.

SQL 132

SQL CTR Follow-up Start-ups 132

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Lead-to-Customer Conversion Rate. Content Driving Conversions.

CTR 78

CTR Lead generation Campaign Sales 78

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Targeting who sees your ad to a very specific and relevant group can help increase conversions -- more relevant, more clicks. Step 5: Target Your Ad.

Campaign 78

Campaign CTR Non-Profits CRM 78

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No. Also on this day Google Ads Editor version 2.0

CTR 86

CTR Drivers/motivators Territory Finance 86

Search Engine Land

NOVEMBER 15, 2022

The primary benefit of working with hundreds of companies over the past decade in a variety of spaces and niches is pattern recognition – which is the ability to reliably see what works and what doesn’t to consistently produce results across time or context. (As I'll explain why in the fourth section below on organic CTR. Organic CTR.

CTR 87

CTR Start-ups Construction Niche 87

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

NOVEMBER 9, 2023

Use Pinterest search to do keyword research and find niche topics. Voice search With the proliferation of smart speakers like Amazon Echo and Google Home, not to mention the smartphone in your hand, optimizing for voice search through conversational keywords and featured snippets is crucial.

UX 105

UX User Experience Engineering CTR 105

Search Engine Land

JULY 31, 2023

Increase conversions? If there’s a certain niche placement that's relevant to your campaign that has a really strong CTR and conversion rate, adjust your bids so that it’s able to perform. Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity.

Campaign 83

Campaign CTR Niche Networking 83

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Search Engine Land

MAY 19, 2023

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling 117

Gambling Niche CTR Strategize 117

Hubspot

NOVEMBER 11, 2020

Authority in your online niche (based on number of inbound links ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. Conversion Rate: Measure the percentage of visitors who take a desired action, such as filling out a contact form, subscribing to a newsletter, or making a purchase.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

NOVEMBER 17, 2023

I’ll show you why I consider their piece problematic, describe the impact it’s had on us in SEO, and then zoom out to what I see as the more interesting conversation: Who, if anyone, “ruined the internet” and how did it get us where we are now? Instead, I’d like us to use The Verge as a jumping-off point. It’s going to be a long ride.

Engineering 121

Engineering Niche Promote Up-sell 121

ConversionXL

APRIL 1, 2019

Joanna Wiebe, conversion copywriter and the brains behind Copyhackers , recommends to “Start ‘ethically eavesdropping’ on the people who are, will be, and should be your customers.” For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Do you know what “double opt-in” means?

Pitch 133

Pitch Up-sell A/B testing Launch 133

Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. I’m sorry, but you didn’t provide any content to rewrite.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Search Engine Land

JANUARY 25, 2024

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. In other words, PPC is your shortcut to getting to the top within your niche. One of these enhanced options involves bid strategies that automatically adjust your bids based on either clicks or conversions. Quality Score.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. directly resulted in conversions. By placing your message front and center, Brand Takeovers can deliver high impressions, making them an effective way to increase brand awareness and conversions.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

JANUARY 14, 2021

It will also prevent people from delving into unproductive conversations that are best had at another time and place. These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Review Important Metrics.

Meeting 101

Meeting A/B testing Presentation CTR 101

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. If you focus all your efforts on SEO without fully optimizing your profile for conversions, you aren’t making the most of the traffic coming in. An uptick in conversions for a Facebook ads client.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Hubspot

JULY 26, 2012

Take a look at one of our recent marketing team meeting agenda slides, for example: Breaking out who is talking, the topic they're covering, and how much time they have to discuss it will help prevent the meeting from getting derailed and prevent people from delving into unproductive conversations that are best had at another time and place.

Meeting 78

Meeting A/B testing Presentation CTR 78