The fallacy of CTR as a KPI: Redefining PPC ad success
Search Engine Land
JANUARY 30, 2024
Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.
Let's personalize your content