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HubSpot to acquire conversational intelligence platform Frame AI

Martech

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Determine the number of new customers acquired: Identify the number of new customers acquired during the same period. This data can typically be found in your customer relationship management (CRM) system or sales reports. It provides insights into how much is being spent on acquiring customers.

Customers 107
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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Service 69
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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more.

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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

AI agents are already doing it in customer relationship management (CRM) tools , just about everywhere. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. They can operate around the clock, ensuring that customer inquiries are addressed at any time.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Back to top.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Drift : For AI-powered chatbots and conversational marketing. Creative Agencies : Provide design, content creation, and multimedia services. Hootsuite : For social media scheduling and analytics.