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HubSpot to acquire conversational intelligence platform Frame AI

Martech

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Determine the number of new customers acquired: Identify the number of new customers acquired during the same period. This data can typically be found in your customer relationship management (CRM) system or sales reports. It provides insights into how much is being spent on acquiring customers.

Customers 107
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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Back to top.

Service 52
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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Drift : For AI-powered chatbots and conversational marketing. Creative Agencies : Provide design, content creation, and multimedia services. Hootsuite : For social media scheduling and analytics.

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The Relevance Of A CRM For Financial Services

Salesmate

The kind of support you provide to your customers is as important as your services. Hence, every business needs a helping hand that makes sure they provide the best experience to their customers and create a repeatable cycle of customer satisfaction. This has led to more use of CRM solutions in financial services as well.

CRM 128
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

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