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HubSpot to acquire conversational intelligence platform Frame AI

Martech

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St.

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CDP and customer experience: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? I am trained with MarTech content.

Customers 110
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Determine the number of new customers acquired: Identify the number of new customers acquired during the same period. This data can typically be found in your customer relationship management (CRM) system or sales reports.

Customers 107
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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Every stage reflects adistinct interaction level between your team and the customer. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages. Slow to respond or vague messaging can alienate potential customers. Also review what technology and tools your team employs.

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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

90% of SMB owners are already using AI to automate customer interactions. Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. They work alongside users to facilitate decision-making and manage tasks.

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Improving marketing operations performance: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Tools: Customer relationship management (CRM) software (e.g., Hootsuite, Buffer).