Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. We all have been the subject of the most horrible LLM generated emails, social media conversations, AI generated posts. Which recommendation should the customer choose? They were eager to start.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Partners in Excellence

OCTOBER 6, 2022

We were talking about the inability for sellers to connect and communicate, in meaningful ways, with customers. Customers speak the language of their business. There are things critical to them, their industries, markets, and customers. And the customer, like us, may nod their heads, acknowledging the words we have said.

Conversion 122

Conversion Customers Construction Drivers/motivators 122

Sales Hacker

JUNE 30, 2020

If you missed episode 115, check it out here: Improving Customer Experience: Your Magic Key to Success with Leah Chaney. Habits that create high-impact behaviors [17:25]. The lowdown on high-impact habit virtual masterclasses [35:08]. So it’s a great conversation. What’s the most important habit?

High impact 106

High impact Meeting Drivers/motivators Conversion 106

Search Engine Land

AUGUST 3, 2023

But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.

High impact 77

High impact Customers Engineering Presentation 77

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : AI-driven tools reduce the manual effort of prospecting by surfacing high-quality leads and giving SDRs the data they need to personalize outreach more effectively. Conversational Emails and Outreach Challenge : SDRs often struggle to send personalized emails at scale to maintain a genuine connection with prospects.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Retail 89

Retail High impact Campaign Promote 89

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Tools like Copy.ai

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Partners in Excellence

APRIL 19, 2022

Since my earliest days of selling, I have been taught, to create real value and differentiation, I have to know more than my customers. As a result, I’ve always done a lot of research into both my customers and target customers. I could hold my own in any conversation, at any level within my banking customers.

Customers 141

Customers High impact Prospecting Conversion 141

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. We have very rich conversational intelligence tools. This is not coaching.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Partners in Excellence

MAY 22, 2022

What if we applied the principles of high impact, value creating selling to our work with our own people? What if we started applying the principles we leverage to create differential advantage, customer experience which drive retention, renewal, and growing our customers to our people. Now think about these issues.

Customers 143

Customers High impact Consult Process 143

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. Intensely Customer Centric: It’s success is based on the focus on the value to the customer, how they respond to the product, and what they learn from the customer in their use of the product. Customer outcomes generated.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Partners in Excellence

SEPTEMBER 30, 2014

He talked about the 354 conversations with C-Level executives he had in one week. I don’t know what the typical work week is, but let’s look at this data across 3 possible workweeks: For a 40 hour workweek, to have 354 conversations, that’s 6.8 minutes per “conversation.”

Conversion 108

Conversion Appointment High impact Sales 108

Partners in Excellence

DECEMBER 2, 2024

Whether they are organizations you admire, competitors, customers, suppliers, or organizations you have worked for. Effective communicators: Ability to connect with everyone they work with in high impact ways. Value listening more than talking, driving high impact collaborative conversations.

High impact 127

High impact Quota Growth Drivers/motivators 127

Heinz Marketing

NOVEMBER 7, 2024

Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale. Begin by revisiting your Ideal Customer Profile (ICP). Sales, marketing, and customer success teams should work from a unified playbook and metrics from day one. This lets your team focus on high-impact, personal engagements.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Streamline data integration: Ensure seamless data flow across tools for holistic customer insights​.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Search Engine Land

JUNE 4, 2024

By leveraging the combined strength of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive results. That’s where the power of CDP-ESP integration comes in.

High impact 70

High impact Click Through Rate Service Customers 70

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. PCF is about focusing on 1 or 2 high-impact channels. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Hubspot

FEBRUARY 25, 2014

But no one brain can be a conversion optimizer, designer, and content expert at once. We follow the paths of marketers who have tackled the same customer acquisition challenges before us. Here are three critical marketing distribution channels that you can tap into today: 1) Your Existing Customers.

High impact 78

High impact Sports Follow-up Strategize 78

Partners in Excellence

JULY 27, 2022

Everything I read, every conversation I have with sellers; the same issue arises. “How do we get customers to respond, how do we get meetings with customers?” Don’t try to do the “cheap alternative,” pay the customer a flat $1000 for the meeting. I’ve finally come up with the solution.

Meeting 132

Meeting Customers Price Up-sell 132

Cerebral Selling

AUGUST 30, 2022

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! You ask your customer to finish this sentence: “I could [INSERT GOAL] in [INSERT TIME HORIZON] if __.”. deliver better customer service”.

High impact 254

High impact Up-sell Networking Sell 254

Partners in Excellence

NOVEMBER 21, 2024

I had a fascinating conversation today. It was with an entrepreneur doing fascinating things in leveraging AI, data, analytics to help his customers. He had a number customers, including some thought leaders and opinion shapers in his markets. It was clear that what he did had a very high impact on his customers.

Customers 48

Customers CRM High impact Pitch 48

ClickFunnels

JULY 21, 2021

Obviously, an elevator pitch is effective if it achieves the salesperson’s desired result: conversion. High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. What benefit(s) do clients/customers get by using those features?

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Creating your custom AI co-pilot OpenAI and Anthropic offer different approaches to creating trained AI assistants.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Partners in Excellence

NOVEMBER 29, 2023

I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. ” And more recently, with new customer research and AI tools, the gap has become even greater.

High impact 146

High impact Pitch Conversion Prospecting 146

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. You can do a lot with Canva, but you can now customize your graphics with AI tools, brainstorm ideas and so much more. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Partners in Excellence

SEPTEMBER 21, 2023

Collaborative conversations are at the core of about everything we achieve in business. They are the core of great coaching conversations. They are the foundation of high impact conversations with our customers. What do we have to do to conduct high impact, collaborative conversations?

Conversion 87

Conversion Construction High impact Trust 87

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. AI tools that enable us to do financial and other analyses on our customers. AI tools that enable us to do financial and other analyses on our customers. The problem is, these are the starting points to a conversation.

Conversion 77

Conversion High impact Technology Technology 77

Partners in Excellence

FEBRUARY 2, 2022

First, while I believe there is huge potential with conversational intelligence, I have to confess a lot of cynicism in how it is sold and used today. Sometimes, I tend to think conversational intelligence is an oxymoron. But I had a brain fart in thinking about conversational intelligence.

Conversion 71

Conversion High impact Gaming Meeting 71

Hubspot

NOVEMBER 25, 2019

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours. Featured Resource: Ecommerce Conversion Rate Tracker.

Conversion 100

Conversion Angle Agriculture User Experience 100

Partners in Excellence

SEPTEMBER 18, 2024

Despite YoY plummeting win rates, based on my feeds, the biggest challenge facing sellers is not winning, but seems to be prospecting, engaging customers in conversations, hopefully finding and qualifying new opportunities. Why is this? Low win rate sellers are very bad at this. Low win rate sellers need far more.

Prospecting 139

Prospecting High impact Represent Conversion 139

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching to improve sales performance and increase win rates. What is AI Sales Coaching?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Sales Pop!

MAY 26, 2023

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. This leads to better customer engagement and improved customer experiences.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Partners in Excellence

OCTOBER 2, 2024

It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. Or what if, through conducting high impact meetings, we reduce the number of meetings we need to win deals? When we look at the customer side of this.

Meeting 139

Meeting High impact Quota Gaming 139

Partners in Excellence

OCTOBER 29, 2021

Sadly, this form of questioning seems to dominate too many conversations. We ask questions that are intended to strengthen our positioning in the customers’ minds. Customers recognize the manipulation, they know they aren’t learning anything in the conversation. In reality it’s manipulation.

Legal 155

Legal High impact Pitch Conversion 155

Sales Hacker

NOVEMBER 18, 2020

There is, in my opinion, one exception to this: the hard-and-fast rule to focus on your customer. According to a survey by Salesforce last year , the top 20% of sales teams last year are almost 3x more likely to say they have been focusing on personalizing customer interactions. What’s the financial impact?

Process 132

Process Customers Prospecting Sales 132