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We spoke about his circuitous path to marketing through electricalengineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.
I know you and I are both recovering electricalengineers. Sidebar on the electricalengineering because I don’t get to talk about that much. I had no electricalengineers in my family whatsoever. Will you share with us the first thing you ever remember selling? I pursued that relentlessly.
I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. If we’ve got 10 construction companies and we want to add another 5, we can come up with a list of 25 to try to get to that 5. It opens up the door.
Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.
In a sales introduction, it’s best if your first sentence is about who makes up their target audience and what they need. If it doesn’t seem interesting enough, your recipient might delete the emails without ever opening them up to read their content and never give you a chance at making an impression on that individual!
I went to work at NASA, for a NASA subcontractor as an electricalengineer. It was when they were sending up the space shuttle, like every six months there was another mission going up. But the work itself, as an engineer, just didn’t work for me. I got really fired up about that. That was cool.
For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electricalengineering, film services, privacy shield notice, technical support, etc. It outlines what you sell and to whom and describes what business problems and tasks you can solve for a particular business.
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