Sales Hacker

SEPTEMBER 20, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Operator launched with a bang – both digitally and through an in-person happy hour that brought our community together in San Mateo to celebrate this milestone.

GTM 65

GTM Launch Electricity Sales 65

SaaStr

DECEMBER 3, 2023

Soon, we’ll launch all kinds of PLG/Prescriptive notifications to enable our reps to provide more tailored outreach during trial-driven sales processes. You used to run a training, then hope that conversions improved once your sales cycle caught up. Rattle is the reason I added Slack to the list above.

Electricity 75

Electricity GTM Consult Launch 75

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JUNE 2, 2022

How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. 60% response rate, 15% conversion rate; $350K in opportunities closed to date; 700% ROI; Significant decrease in resources spent on campaigns.

Electricity 105

Electricity Pipeline Campaign Follow-up 105