ConversionXL

OCTOBER 2, 2018

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. It’s an obscure opportunity, but in conversion optimization, you might as well turn over every stone.

Electricity 134

Electricity Territory Trust Hospitality 134

ConversionXL

JANUARY 27, 2021

“In an attempt to explain conditioned behavioral reactions, traces of past experiences may become active and influence behavioral responses without being present as such in the subject’s consciousness.” So how do you go about boosting conversions by accurately representing the size of your product? ” Source.

Electricity 139

Electricity Represent Product Presentation 139

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum. A: Sign me up any day, I’d rather be on stage presenting!

Electrical Engineering 106

Electrical Engineering Healthcare Electricity Technology 106

Highspot

AUGUST 27, 2021

The same curiosity and customer obsession that make the industry so electric can also be a source of stress for employees. Instead, I get to have these great conversations, better understand how I can work with new team members, and honestly, just make friends. On Being Present with Kendra Dale, Sr.

Electricity 98

Electricity Presentation Engineering Meeting 98

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. You are simply working to show enough value initially through insightful observations that pertain to their world to get permission for a longer conversation. Those days are SO over, folks. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. You are simply working to show enough value initially through insightful observations that pertain to their world to get permission for a longer conversation. Those days are SO over, folks. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. Marketing this then becomes a conversation, not a sales pitch. But those days are over.

Pitch 110

Pitch Product Electricity Healthcare 110

Partners in Excellence

OCTOBER 23, 2017

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. But electricity and the telephone weren’t just about sales and marketing.

Electricity 59

Electricity Sell Up-sell Conversion 59

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

Adaptive Business Services

DECEMBER 8, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. Use Zoom or Facetime (share your screen) or email them a narrated slideshow of your presentation or a screencast. However, the principles discussed will be applicable to any business!

Sell 71

Sell Electricity Meeting Presentation 71

Salesforce

AUGUST 30, 2021

Energy aggregation (including community choice aggregation ) presents options to customers and municipalities to potentially acquire clean energy at a lower cost. Conversely, they note the importance of being customer-centric, which ”helps companies proactively deliver great products and prevent future issues.”.

Transportation 98

Transportation Customers Strategic partnership Electricity 98

Search Engine Land

FEBRUARY 1, 2024

This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by tapping into customer psychology. When presented with a choice, humans will respond logically. At its core, behavior economics calls that concept out as a lie. Humans do not make decisions rationally.

Drivers/motivators 99

Drivers/motivators Electricity Trust Start-ups 99

Martech

MARCH 20, 2024

“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” ” Go here to see the entire presentation.

Electricity 59

Electricity Finance Consult Gaming 59

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.

CTR 114

CTR Lead generation Electricity Service 114

Sales Hacker

JULY 13, 2021

So it’s a really good conversation. Now, let’s listen to my conversation with Mike Feldman. Jack Welch of General Electric—How he invested in people & wrote personal notes to business leaders each year. Hey, everybody, Sam’s Corner, another great conversation. Our first is Outreach.

Objectives and Key Results 104

Objectives and Key Results Electricity Start-ups Networking 104

Adaptive Business Services

DECEMBER 26, 2019

Conveniently, my client did not recall our full conversation and he ended up being p.i.s.s.e.d. I came from the electric sign industry and, dependent on product, we might use dimensions, quantity, overall heights, and types of illumination. How you will present this is important.

Price 62

Price Electricity Appointment Business Services 62

Hubspot

APRIL 28, 2014

Here’s the psychology behind stories, and how you can craft a story for your brand that engages your customers and drives conversions. ” It’s what happens when you see a face in an electric outlet, or when you see shapes in the clouds. Sounds like a recipe for conversions to me. The Psychology of Stories.

Electricity 78

Electricity Entertainment Presentation Service 78

Hubspot

JANUARY 27, 2020

It's a fear of confronting failure or uncomfortable conversations and reflection. And it's rampant in our internal meetings, blog posts, and presentations.". One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. It's listening to someone rattle off vanity metrics.

Growth 101

Growth A/B testing Campaign Electricity 101

ConversionXL

DECEMBER 3, 2018

Electrical components might be an integral part of guitar amplifiers. Some products are niche because of a lack of awareness, and these high-volume articles present an opportunity to educate your visitors. Conversion rates will drop through the floor. Target related keywords and siphon off relevant prospects.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

JULY 11, 2016

With the 2016 presidential election rapidly approaching, advertising agency Bartle Bogle Hegarty saw an opportunity to insert Netflix's political drama House of Cards into the conversation. Life is Electric. Tokyo's campaign for Panasonic poses the question: Can you see electricity? The Organic Effect. Dentsu Inc.

Electricity 53

Electricity Retail Gaming Campaign 53

Hubspot

AUGUST 16, 2017

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. 18) General Electric: "Imagination at Work". You may remember General Electric's former slogan, "We Bring Good Things to Life," which was initiated in 1979. What Is a Slogan?

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

JULY 31, 2012

ebooks, webinars, kits, presentations) are most popular. We sort these pages by views and check their conversion rates so we can easily pinpoint the type of content that our audience gravitates toward. In this example, General Electric is featuring a video on its Google+ page. Adding Links to Your Videos.

Lead generation 78

Lead generation Real Estate Electricity Follow-up 78

Hubspot

APRIL 22, 2013

3) General Electric. The takeaway here is that design, layout, and positioning can all help you convey your product''s message and drive lead conversions without the complexity of a lot of copy. Having a form directly within the presentation is a great way to use your visual content to drive conversions.

B2B 78

B2B Electricity Education B2C 78

Spiro Technologies

SEPTEMBER 9, 2022

Didn’t think much of it, next weekend we went out again, and my uncle kind of presented “Oh, I have a friend who’s an industrial designer, and he says RIT is a really good school,” and I said okay. Is it the product, is it actually the way that they’re using electrical conduit? And I said I wanna design toys.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Google Tests B2B Market With Google Shopping For Suppliers 2013: The beta was open only to electrical and electronics industries.

Real Estate 78

Real Estate Electricity CTR Launch 78

Hubspot

DECEMBER 11, 2019

Because Snapchat also doesn't allow links or certain promotional language in partner Stories, attempting to become a publishing partner probably wouldn't benefit you if your company relies on ROI and conversion to grow. In a promoted Story, Bumble presented photos taken on vacation by couples who first met on the dating app.

Entertainment 101

Entertainment Promote Networking Follow-up 101

Sales Hacker

JULY 29, 2019

He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Sam Jacobs: What was the structure by which you got General Electric to take a chance on you as a little known vendor? Now, we before we jump in, we’ve got a new sponsor.

Go To Market 61

Go To Market Electricity Healthcare Education 61

Sales Hacker

JUNE 26, 2019

That being the case, you need to have a high-level conversation with them about your products/services and get feedback on how well they’ve been working for the client to date. To get this kind of feedback, I like to use the 1–5 Method. This is as simple as asking: “On a scale of 1–5, how would you rate our performance?”.

Referrals 85

Referrals Gaming Territory Cold Call 85

Hubspot

JUNE 26, 2012

Sure, you may have drooled over Pinterest's astonishingly high conversion rate , but when it comes to actually start pinning for your brand, you still write the network off as nothing more than recipes and retail therapy. We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! 1) Healthcare.

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Salesforce

JANUARY 2, 2024

In a casual encounter, like meeting someone on an airplane, a concise one-sentence pitch can often lead to further interest and deeper conversation. Call to action: Finish with an invitation to continue the conversation. Close it all with a call to action to keep the conversation going. Stick to key points.

Pitch 59

Pitch Objectives and Key Results Appointment Non-Profits 59

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." This type of AR requires the least amount of processing power and is fairly easy to implement, but it isn’t as versatile as other kinds of AR because it relies on specific triggers being present.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Hubspot

AUGUST 16, 2017

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. 18) General Electric: "Imagination at Work". You may remember General Electric's former slogan, "We Bring Good Things to Life," which was initiated in 1979. What Is a Slogan?

Electricity 78

Electricity Campaign Launch Gambling 78

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions. Based on the audience response, tweak your messaging accordingly.

Launch 96

Launch Product Non-Profits GTM 96

SalesLoft

JULY 9, 2019

And it was number one on the sales presentations list. I know you and I are both recovering electrical engineers. Sidebar on the electrical engineering because I don’t get to talk about that much. I had no electrical engineers in my family whatsoever. It peaked at number one on Amazon a little while back.

Electrical Engineering 45

Electrical Engineering Electricity Engineering Gaming 45

Sales Hacker

DECEMBER 8, 2020

Outreach revolutionized is customer engagement by moving away from siloed conversations to a streamlined and customer-centric journey. Now, without further ado, let’s listen in on my conversation with Luke Rogers. We’re almost at the end of our short time together, Luke, but this is the part of the conversation.

Sales 117

Sales E-commerce Technology Technology 117

Hubspot

MAY 10, 2012

1) Share your presentation slides. LinkedIn has a SlideShare app called SlideShare Presentations that lets you easily import presentations from your SlideShare account and share the content with LinkedIn members! If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration!

Networking 78

Networking B2B Lead generation Promote 78

Spiro Technologies

OCTOBER 5, 2022

Is it electric? Did it also present material challenges for the business as well in terms of getting the inputs to produce the cranes and winches? Super talented machinists and folks that work with electrical equipment and all sorts of different assembly operations within our facilities. We’ll solve the problem.

Sell 59

Sell Manufacturing Construction Electricity 59