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Navigating the Electric Vehicle Revolution and Renewable Energy Landscape

Sales Pop!

In today’s world, the transition to electric vehicles (EVs) and the adoption of renewable energy sources are gaining momentum. We had the pleasure of engaging in a conversation with Richard Flentge , an expert in the field. We had the pleasure of engaging in a conversation with Richard Flentge , an expert in the field.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. This project aims to save $100 million in electricity costs in its first 10 years. Are you getting the most from your stack?

Territory 113
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6 Conversion Rate Optimization Case Studies With Surprising Results

ConversionXL

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it. They take something as common social sharing buttons, Facebook Connect or huge product pictures, things that in theory would give you nice boost if you tested them.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102
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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Pitch 113
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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

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Product-led growth: 3 important lessons from the front line

Martech

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

Growth 104