Partners in Excellence

JANUARY 28, 2014

Emails asking me if we are interested in learning the latest advancements in lean manufacturing technologies, and how we can leverage them in our factories–I suppose because I write about Lean Sales And Marketing, people must think I have factories that do lean manufacturing–though I struggle how they guess this.

Contact 113

Contact Electricity Manufacturing Cold Call 113

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m second-most-comfortable in a panel conversation. Q: Were marketing and technology interests of yours at that time?

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

Salesforce

OCTOBER 11, 2022

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Here’s how you can use technology to deliver new programs faster and cheaper and keep up with customer expectations. . Transform your customer relationship.

Electricity 98

Electricity Customers Drivers/motivators Manufacturing 98

ConversionXL

OCTOBER 2, 2018

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. It’s an obscure opportunity, but in conversion optimization, you might as well turn over every stone.

Electricity 134

Electricity Territory Trust Hospitality 134

Martech

MARCH 6, 2024

Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Consider prospects honed in on your pricing page, those warm contacts interacting with your marketing materials and social media, or companies whose outdated technology screams for the ROI your solution provides. So what’s the key takeaway here? Intent data.

Electricity 113

Electricity Non-Profits Construction Real Estate 113

Martech

FEBRUARY 16, 2022

Public’s Lifecycle Marketing team drove the search for a technology that could surface relevant content to their app users in real time. These were conversations that our editorial and lifecycle teams worked on together.”. One thing we do a lot — and Braze is part of that — is using the technology to get key learnings.

Electricity 98

Electricity Education Angle Technology 98

Martech

JULY 13, 2021

In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Instacart reported in April of this year that fresh produce was the fastest-growing among its top 10 categories, showing an increase of over 300% YoY.

Gaming 117

Gaming E-commerce Electricity Pipeline 117

Salesforce

NOVEMBER 15, 2022

Even when you’re understandably cautious about spending overall, investing in the right technology can actually save time and money in the short term. However, you need to know when to send what offers to whom to maximize conversion. Technology can help with that. Take it from Schneider Electric. That’s priceless.”.

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

ConversionXL

JANUARY 27, 2021

In another study, psychologists presented ten nonsense syllables to observers, five of which were paired with electric shocks. It was observed that the physiological responses to syllables paired with electric shocks were the same when these syllables were reintroduced in the absence of shocks. – April Dunford . Conclusion.

Electricity 139

Electricity Represent Product Presentation 139

Martech

OCTOBER 20, 2023

He self-educated himself about emerging technologies that then had no manual. Q: How did you get into marketing and technology? I started to think there was a place for this technology because we weren’t the only people who wanted to stay connected. Synthesizer patches and conversation — ways to stay connected.

Networking 115

Networking Electricity Education Technology 115

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. You are simply working to show enough value initially through insightful observations that pertain to their world to get permission for a longer conversation. Those days are SO over, folks. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. You are simply working to show enough value initially through insightful observations that pertain to their world to get permission for a longer conversation. Those days are SO over, folks. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I When told of Musk’s comment’s, Buffett acknowledged that technological change has made moats more vulnerable but not irrelevant. It’s worked out: The black bar is when Drift committed fully to “conversational marketing.”

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

ConversionXL

JUNE 2, 2022

How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. 60% response rate, 15% conversion rate; $350K in opportunities closed to date; 700% ROI; Significant decrease in resources spent on campaigns.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Martech

APRIL 10, 2024

Marketing this then becomes a conversation, not a sales pitch. It’s not about selling technology, it’s about helping businesses to build meaningful connections, one click, one story and one emotional spark at a time. electricity providers) Emotional : Enhancing well-being (e.g.,

Pitch 113

Pitch Product Electricity Healthcare 113

Search Engine Land

OCTOBER 13, 2022

Dreamscape Marketing: Enterprise Scale Enterprise Outcomes: Performing a website and digital marketing conversion with speed to meet enterprise needs without sacrificing operations and supporting their rapid growth. Best Local Search Marketing Initiative – SEO. Best B2B Search Marketing Initiative – SEO.

Engineering 24

Engineering Non-Profits Electricity Retail 24

Salesforce

AUGUST 30, 2021

Residential, commercial, and municipal customers are turning to distributed energy resources (DER) like solar and storage, and technologies like demand response (DR) in search of new ways to self-generate, store, and control their energy. Leverage technology to add value to customer experience. That’s not to say this is easy to do.

Transportation 98

Transportation Customers Strategic partnership Electricity 98

Salesforce

JULY 25, 2023

The questions about AI businesses need to ask themselves – about technology, skills, privacy, data, and organizational requirements, to name a few – are endless. Gen AI, with other automation technologies, could add up to 3.3 Ask yourself, is your technology partner building AI safeguards into the fabric of their systems and apps?

Government 98

Government Electricity Strategic planning Technology 98

Partners in Excellence

OCTOBER 23, 2017

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. It shifted a lot of investments into leveraging these technologies.

Electricity 62

Electricity Sell Up-sell Conversion 62

Spiro Technologies

OCTOBER 12, 2023

Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? And then our electrical engineering guys will get involved and design a custom circuit board, and we’ll get into our own manufacturing to make that.

Technology 59

Technology Technology Customers Manufacturing 59

Sales Hacker

JANUARY 5, 2023

Join the conversation: How to clean up duplicate records in Outreach.io. You know that ‘GE’, ‘General Electric’, and ‘GE Inc’ are all duplicates—an easy fix. The SDR contacts the decision maker, which results in an embarrassing conversation—and an angry account executive. What are duplicate leads?

Objectives and Key Results 104

Objectives and Key Results Cross-sell Electricity Contact 104

Understanding the Sales Force

MARCH 4, 2013

Electric lights reduced the demand for candles. People WANT these advances in technology; they wait in line for new products at Apple stores! People WANT these advances in technology; they wait in line for new products at Apple stores! Conversely, salespeople STILL WANT TO PRESENT. Indoor plumbing replaced out houses.

Presentation 77

Presentation Electricity Up-sell Education 77

Hubspot

JUNE 3, 2013

In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. In addition to running Tesla, he’s CEO of Space Exploration Technologies (aka SpaceX), which makes rockets and spacecraft and has won contracts from NASA.

Electricity 78

Electricity Government Transportation Manufacturing 78

Openview

MARCH 5, 2018

Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. Times have changed.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Search Engine Land

FEBRUARY 9, 2023

Facebook buys AR startup building a 1:1 digital map of the physical world 2020: The acquisition appeared to be about augmented reality, but Scape Technologies’ capabilities went way beyond AR. Google May Be Sued By Russia’s Quintura Over Wonder Wheel 2010: Quintura held 8 patents on the technology. Ah, Google FIber!

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Martech

FEBRUARY 8, 2023

But while AI-generated selfies are certainly intriguing and fun, they quickly became quaint compared to the new AI-driven, internet-searching, info-generating answer engine that is ChatGPT , the most impressive and heralded of this first generation of AI-generated, conversation-driven, language-based technology.

Electricity 117

Electricity Drivers/motivators Engineering Start-ups 117

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Choosing the right virtual event marketing technology: platform or stack? It’s just not like being there.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Adaptive Business Services

DECEMBER 8, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. Dealing with those who don’t want to meet in-person – You will need to Integrate technology. However, the principles discussed will be applicable to any business!

Sell 71

Sell Electricity Meeting Presentation 71

Hubspot

MAY 23, 2014

2) General Electric. This blog comes part and parcel with an active forum, and bloggers do a good job of seeding conversations to drive engagement on both sides of the site. With its technology blogs, dubbed Blogs@Intel , Intel sets itself apart by providing expert perspectives and making them easily discoverable online.

B2B 78

B2B Electricity B2C Technology 78

Hubspot

OCTOBER 10, 2018

In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. AR technology was born at Harvard University in 1968. Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Projection.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Martech

NOVEMBER 18, 2022

Electric vehicles. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. The rebranding process must be prepared with milestones and a timeline, including the branded asset conversion plan. The airplane. Biodegradable oil-based plastics.

Assembly Line 123

Assembly Line Launch Real Estate Electricity 123

Search Engine Land

MARCH 29, 2023

Such is sometimes the case with big bets in technology, like Google Glass or Amazon’s Fire phone. Convenience – and cost Danita Smith , SEO program lead in North America and senior web specialist at Schneider Electric, agreed AI-powered search is not a fad – particularly since AI isn't anything new. "I SUBSCRIBE See terms.

Electricity 82

Electricity Consult Engineering Conversion 82

SBI

MARCH 6, 2018

Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited. The B2B buyer is a different person because of technologies like Uber.

B2B 55

B2B Electricity Trust Referrals 55

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. acronyms e.g. MIT for Massachusetts Institute of Technology. The last time I talked AdWords, I covered a more holistic view of keyword organization.

CTR 114

CTR Lead generation Electricity Service 114

Closer's Coffee

JUNE 5, 2019

Humanity and personal connection have been replaced by “TMMA” Technology, Metrics, and Meaningless Acronyms. There is an almost electric feeling that happens when someone gets your joke, and business owners you talk to can surprise you with their frank and open honesty. Be ready to receive this and build that connection.

Electricity 67

Electricity Cold Call Territory Sales 67

Hubspot

AUGUST 16, 2017

The very first iteration of the campaign was a TV commercial that aired in 1997: "A dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless," writes Avi Dan for Forbes. "In 13) Audi: "Vorsprung durch technik" ("Advancement Through Technology"). Source: Amazon.

Electricity 101

Electricity Campaign Launch Gambling 101

Sales Hacker

JULY 13, 2021

So it’s a really good conversation. Now, let’s listen to my conversation with Mike Feldman. I think with all these new technologies like AI and cloud and robotic process automation, it’s really picking up steam quite a bit in the past couple of years. Before we get started we want to thank our sponsors.

Objectives and Key Results 104

Objectives and Key Results Electricity Start-ups Networking 104