ConversionXL

NOVEMBER 10, 2013

In this article, we’ll examine why things like cognitive fluency and visual information processing theory can play a critical role in simplifying your web design & how a simpler design could lead to more conversions. Basically, your retina converts visual information from the real world into electrical impulses.

E-commerce 134

E-commerce Electricity Retail Price 134

Martech

OCTOBER 17, 2023

It’s the classic word-of-mouth charm but with an electric, digital spin. Earning trust with authority The appeal of influencers? That’s more than just a “like” — it’s your brand stamped with authenticity and trust. Trusting the process: Micromanaging influencers? Trust them.

B2B 120

B2B Niche Contract Campaign 120

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83

CTR Electricity Real Estate X-functional 83

Sales Pop!

JULY 7, 2022

If we were to get into the specifics, long-form content beats short-form content also when it comes to: Search engine ranking and conversion rates – According to statistics, the top 10 search results are longer than 2,000 words. Better conversion rates – This goes double if you are selling a physical product.

Electricity 130

Electricity Up-sell Pitch Product 130

Search Engine Land

OCTOBER 13, 2022

Dreamscape Marketing: Enterprise Scale Enterprise Outcomes: Performing a website and digital marketing conversion with speed to meet enterprise needs without sacrificing operations and supporting their rapid growth. Best Overall SEO Initiative – Enterprise. Best Local Search Marketing Initiative – SEO.

Engineering 24

Engineering Non-Profits Electricity Retail 24

Hubspot

NOVEMBER 4, 2020

The language you just used was absolutely electric! In all those cases — among several others — power words have been known to prompt action and increase conversion. They show that a product or service is well-tested, trusted, and safe. I know what you're thinking — "Wow! I'm totally engaged and emotionally invested! Unbeatable.

Electricity 101

Electricity Service Trust Product 101

Martech

APRIL 10, 2024

Marketing this then becomes a conversation, not a sales pitch. electricity providers) Emotional : Enhancing well-being (e.g., They share design tips, tutorials and user-generated content, establishing themselves as a thought leader and a trusted resource. Innovation focuses on fostering human connection, not just engagement.

Pitch 112

Pitch Product Electricity Healthcare 112

Search Engine Land

FEBRUARY 1, 2024

This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by tapping into customer psychology. If you’re a local electric car dealer, rather than just sharing the charge range, mention some specific landmarks the new, cool owner could get to on a single charge.

Drivers/motivators 99

Drivers/motivators Electricity Trust Start-ups 99

Salesforce

NOVEMBER 15, 2022

However, you need to know when to send what offers to whom to maximize conversion. To further help companies streamline their systems, maximize savings, and increase productivity, Salesforce has released the Sales Productivity Bundle , Service Efficiency Bundle , and Analytics Performance Bundle — all on a single, trusted platform.

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

Salesforce

JULY 25, 2023

How do we establish trust? Trust – that you will protect customer data and use AI ethically – is at the heart of how widely and successfully businesses and customers will embrace generative AI. Schneider Electric, for one, has formalized an AI program under a chief AI officer and scaled it to every corner of the company.

Government 98

Government Electricity Strategic planning Technology 98

Martech

DECEMBER 1, 2023

Switch off those with poor conversion rates. You don’t buy an electric screwdriver to drive nails, do you? Thanks to that, we can see the total amount of leads, track their conversions from stage to stage and monitor customer acquisition costs. Work with review platforms to establish your trust.

Process 109

Process Customers Appointment Pharmaceutical 109

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

Growth 104

Growth GTM Product Cross-sell 104

Adaptive Business Services

JUNE 9, 2021

The easiest way to explain my philosophy is to discuss it in the context of my former industry … electric signs. Larger customers were generally more sophisticated buyers who knew what they needed and were looking for someone who they could trust to deliver. Not necessarily elephants, but large enough to peak my interest.

Gaming 71

Gaming Electricity Repeat business Sales 71

SBI

MARCH 6, 2018

Here are a few examples of great B2B Storytelling campaigns to help spark your creativity: MailChimp , Schneider Electric , and Volvo Trucks. return on investment, and a 294% higher conversion rate from lead to opportunity than normal PDF content. Influencers are trusted. 90% of consumers trust peer recommendations.

B2B 55

B2B Electricity Trust Referrals 55

Hubspot

JANUARY 27, 2020

It's a fear of confronting failure or uncomfortable conversations and reflection. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. I've ranted about CRO case studies a ton by this point, so it's suffice to say I don't trust most of them. How to Combat Success Theater.

Growth 101

Growth A/B testing Campaign Electricity 101

Hubspot

MARCH 22, 2018

That was part of the science fiction I alluded to earlier: the fantasy that non-human objects like toasters and electric blankets could be happy and sad, just like the rest of us. That's because of the ways we humanize these machines today -- in the form of conversational bots. What have I done to build that trust?".

Objectives and Key Results 78

Objectives and Key Results Electricity Trust Construction 78

Salesforce

SEPTEMBER 19, 2023

Ex: “On a scale of one to 10, with one being ‘Let’s end this conversation now’ and 10 being ‘Let’s get this solution implemented on Monday,’ how likely are you to move forward with purchasing?”) The risk of a conversation going nowhere is strong if you aren’t listening.” What are their pain points? How does your solution address them?

Technique 105

Technique Closing Sales Electricity 105

Search Engine Land

MAY 16, 2024

The main categories are cordless power tools, electric power tools and gas-powered tools. Trust me, you need this. If you notice a drop in conversions or engagement, dig deeper to identify potential issues or roadblocks. Is there a particular page or step in your conversion funnel where users drop off?

Objectives and Key Results 93

Objectives and Key Results User Experience Launch Engineering 93

Closer's Coffee

JUNE 5, 2019

The report stated that the remaining 51 % is where you bring in the human factor to build trust and make a personal connection. There is an almost electric feeling that happens when someone gets your joke, and business owners you talk to can surprise you with their frank and open honesty.

Electricity 67

Electricity Cold Call Territory Sales 67

Sales Hacker

JULY 13, 2021

So it’s a really good conversation. Now, let’s listen to my conversation with Mike Feldman. Jack Welch of General Electric—How he invested in people & wrote personal notes to business leaders each year. Hey, everybody, Sam’s Corner, another great conversation. Our first is Outreach.

Objectives and Key Results 104

Objectives and Key Results Electricity Start-ups Networking 104

Sales Hacker

JUNE 26, 2019

That being the case, you need to have a high-level conversation with them about your products/services and get feedback on how well they’ve been working for the client to date. Earn their trust by fixing any existing problems and you will earn referrals like never before. To get this kind of feedback, I like to use the 1–5 Method.

Referrals 85

Referrals Gaming Territory Cold Call 85

Sales Hacker

SEPTEMBER 20, 2024

The energy was electric, and it was a testament to the excitement around what Operator is building. Quality has plummeted, trust has eroded, and sales tactics have lost their effectiveness. The why Incubating a company has always been on our radar, but only if the problem was worth solving. This one certainly was. The result?

GTM 76

GTM Launch Electricity Sales 76

Hubspot

DECEMBER 11, 2019

Because Snapchat also doesn't allow links or certain promotional language in partner Stories, attempting to become a publishing partner probably wouldn't benefit you if your company relies on ROI and conversion to grow. Viewers in the Los Angeles area who see this might trust that this rep is an expert at nail art.

Entertainment 101

Entertainment Promote Networking Follow-up 101

Sales Hacker

JULY 29, 2019

He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Sam Jacobs: What was the structure by which you got General Electric to take a chance on you as a little known vendor? Now, we before we jump in, we’ve got a new sponsor.

Go To Market 61

Go To Market Electricity Healthcare Education 61

Hubspot

SEPTEMBER 14, 2012

Take a look at General Electric's Pinterest account if you want proof that "boring" industries can take a risk on humor, too. And it pays off for both brands, because this is how you look to those that are following the conversation: @ jchernov @ hubspot @ eloqua classy indeed. Joe Chernov (@jchernov) August 21, 2012. Well done, folks.

Electricity 78

Electricity Follow-up B2B Start-ups 78

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. The cool thing was, when people started using Giraffe, and they saw that we had this OTP thing, because they associated OTPs with banks, it meant that they trusted us because they recognized, “Okay, cool. In Africa, business is done on trust.

Electricity 87

Electricity Education Start-ups Trust 87

Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” ” So, is keyword research obsolete yet?

Engineering 91

Engineering Non-Profits Electricity Networking 91

SalesLoft

MAY 1, 2018

What do water, electricity, and humans all have in common? This step builds a relationship of trust and positions you as a business partner. Don’t end the initial conversation with a vague promise to reconnect at a later date; establish a date and time for the next meeting before hanging up the phone. Hearing “no” is hard.

Electricity 52

Electricity Education Sales Meeting 52

Hubspot

JULY 23, 2019

In this example, one of its journalists struggles to walk up the stairs to the sounds of MGMT's "Electric Feel": Brands like Guess have also started to experiment with TikTok. To make things more fun for everyone in the chat, you can use video filters, stickers and other fun effects while a live conversation is in session.

Entertainment 101

Entertainment Launch Gaming Sports 101

Search Engine Land

JUNE 28, 2023

You can tackle things like: Website speed Core web vitals Mobile-friendliness Code optimization Website speed Website speed can impact many things: The user experience, your website rankings and conversions … so this is something to take seriously. Ranking pages better in the SERPs. Helping users navigate your website with ease.

User Experience 92

User Experience Electricity Engineering UX 92

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions. Based on the audience response, tweak your messaging accordingly.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

JANUARY 2, 2024

In a casual encounter, like meeting someone on an airplane, a concise one-sentence pitch can often lead to further interest and deeper conversation. Call to action: Finish with an invitation to continue the conversation. Close it all with a call to action to keep the conversation going. Stick to key points.

Pitch 59

Pitch Objectives and Key Results Appointment Non-Profits 59

Salesforce

SEPTEMBER 19, 2023

What competitors have been mentioned in the conversations we’ve had so far? You can see the data, trust that deals are in the right stages, and take action. When done right, revenue intelligence is like an electric circuit where energy flows uninterrupted. A revenue intelligence system helps you work smarter, not harder.

Pipeline 59

Pipeline Cross-sell Finance Electricity 59

Spiro Technologies

AUGUST 5, 2024

Rick and I were at the Applied AI for Distributors event, and we had some breakfast together and happened to strike up a really interesting conversation. Rick Pozniak : It’s funny too, in the electrical space where I’m most familiar, there’s lots of consolidation. Rick, this has been really interesting conversation.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Sales Hacker

OCTOBER 20, 2020

It’s a leading RFP response software trusted by more than 800 high performing organizations across North America. Outreach revolutionizes customer engagement by moving away from siloed conversations to a streamlined and customer-centric journey. So what do you think of that conversation with John Mark Shaw?

Gaming 82

Gaming Hospitality Objectives and Key Results Clients 82

PandaDoc

FEBRUARY 23, 2023

As a non-threatening environment, icebreaker sessions promote lighthearted conversations and laughter—helping alleviate any tensions within the group. All of these activities promote quick problem solving, critical thinking, trust, and a positive culture within groups. Helps with: Leadership, trust, decision-making, adaptability.

Construction 52

Construction Gaming Electricity Objectives and Key Results 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. Adam Honig: Let’s take the conversation up a little bit. Adam Honig: I once did have a conversation with somebody at Amazon.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52