Sales Pop!

JULY 7, 2022

Longer pieces of content tend to be more in-depth and backed up by research, facts, examples, and other forms of content, such as infographics or even video. Case studies – These are detailed write-ups of your product or services that were successfully implemented to solve a specific problem for a client.

Electricity 130

Electricity Up-sell Pitch Product 130

Partners in Excellence

JUNE 10, 2012

I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. We installed those boxes and software.

Sell 108

Sell Electricity Manufacturing Up-sell 108

ConversionXL

NOVEMBER 10, 2013

In this article, we’ll examine why things like cognitive fluency and visual information processing theory can play a critical role in simplifying your web design & how a simpler design could lead to more conversions. If I said “furniture” what image pops up in your mind? What is a Prototypical Website?

E-commerce 134

E-commerce Electricity Retail Price 134

ConversionXL

OCTOBER 2, 2018

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. It’s an obscure opportunity, but in conversion optimization, you might as well turn over every stone.

Electricity 134

Electricity Territory Trust Hospitality 134

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. I was in high school debate and forensics.

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

Sales Gravy

DECEMBER 18, 2020

On this inspiring episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) talks to Brian Knox, owner and founder of B Knox Photography. This young entrepreneur leveraged Fanatical Prospecting to quickly ramp up his successful and fast-growing photography business that he started this year. I was averse to it.

Prospecting 98

Prospecting Electricity Cold Call Inside sales 98

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83

CTR Electricity Real Estate X-functional 83

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Marketing this then becomes a conversation, not a sales pitch. electricity providers) Emotional : Enhancing well-being (e.g., Business email address Sign up now Processing.

Pitch 113

Pitch Product Electricity Healthcare 113

ConversionXL

APRIL 25, 2012

This hypothetical conversation between teenage boys is about click fear. If somebody comes up to you and says “roll your eyes 3 times and then look down” Are you going to do it? Electricity Wizard : They want my name, phone and zip code. People fear the unknown. - Most people would probably say “why?”

Electricity 101

Electricity Gaming Up-sell Service 101

Partners in Excellence

OCTOBER 23, 2017

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. But electricity and the telephone weren’t just about sales and marketing.

Electricity 62

Electricity Sell Up-sell Conversion 62

Score More Sales

APRIL 27, 2012

One minute goes quickly – but in our strategy, just jot a note on paper or on Evernote , going down a list of companies you are looking up. Remember that conversations are not about you telling a prospect all the features and benefits of your products. Next, pick up the phone and make some calls to people. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Score More Sales

APRIL 27, 2012

One minute goes quickly – but in our strategy, just jot a note on paper or on Evernote , going down a list of companies you are looking up. Remember that conversations are not about you telling a prospect all the features and benefits of your products. Next, pick up the phone and make some calls to people. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Martech

DECEMBER 1, 2023

Switch off those with poor conversion rates. And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. You don’t buy an electric screwdriver to drive nails, do you? Check out what you can do to free up your sales execs. Up to 40% higher revenue. 30% shorter sales cycle.

Process 110

Process Customers Appointment Pharmaceutical 110

Gong.io

SEPTEMBER 19, 2018

More than any specific books, I’d recommend picking up the habit of reading to begin with. Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. 9 Elements of Highly Effective Sales Conversations. Amp Up Your Sales. Selling software-as-a-service? Accelerate!

Negotiate 111

Negotiate Sales Technique Up-sell 111

Sales Hacker

JANUARY 5, 2023

Duplicate records in Salesforce (or “dupes”) are hands-down the most common issue that we’re called in to clean up at Iceberg. For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Join the conversation: How to clean up duplicate records in Outreach.io.

Objectives and Key Results 106

Objectives and Key Results Cross-sell Electricity Contact 106

Salesforce

NOVEMBER 15, 2022

Revenue growth is not just about selling more of the same products to the same customers. However, you need to know when to send what offers to whom to maximize conversion. Take it from Schneider Electric. Schneider Electric drives efficiency across the company — enabling its sales reps to close deals 30% faster and save $2.7

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

Growth 104

Growth GTM Product Cross-sell 104

Salesforce

SEPTEMBER 19, 2023

The problem is, many salespeople give up before they reach that yes. The make-or-break nature of sales closing can make it one of the most stressful aspects of selling, but it doesn’t have to be. The risk of a conversation going nowhere is strong if you aren’t listening.” Know the customer Selling shouldn’t feel like selling.

Technique 105

Technique Closing Sales Electricity 105

Understanding the Sales Force

MARCH 4, 2013

One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation. The result is we end up giving many presentations to unqualified prospects. Electric lights reduced the demand for candles. Conversely, salespeople STILL WANT TO PRESENT. Hit a lot of rejection. Spin our wheels.

Presentation 77

Presentation Electricity Up-sell Education 77

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I If you can make it for less, you can sell it for less. They’ve inspired imitators, such as Drift, which coined “conversational marketing” when it knowingly entered a commodity market. Low-cost production.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Setting Up Your Ad Groups. The last time I talked AdWords, I covered a more holistic view of keyword organization. Focus on Relevancy. This is ok.

CTR 114

CTR Lead generation Electricity Service 114

Hubspot

JUNE 3, 2013

In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. Its sexy Model S sedan is selling as fast as Tesla can make them, and the company has even posted a modest profit. People admire him for sticking up for his product.

Electricity 78

Electricity Government Transportation Manufacturing 78

Hubspot

JUNE 25, 2013

I''ve done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden. As in, I wasn''t even annoyed I had to get up at 5 a.m. Some events are cool. Some events are as stale as a week-old pizza crust.

Electricity 78

Electricity Networking Drivers/motivators Presentation 78

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

Electricity 101

Electricity Campaign Launch Gambling 101

Closer's Coffee

JUNE 5, 2019

Sure, artificial intelligence and automation can handle tasks such as scheduling and keeping a sales funnel brimming with activity, but it cannot make someone laugh or compel someone into a decision about a product or service you’re selling. Jon Selig is a stand-up comedian who has made a career out of being funny.

Electricity 67

Electricity Cold Call Territory Sales 67

Sales Hacker

JULY 13, 2021

So it’s a really good conversation. Learn how the team follows up with every lead in record time and how they turn people that attend virtual events into prospects. Today’s virtual selling environment demands a new kind of approach, one that prioritizes the buyer above all else. Our first is Outreach.

Objectives and Key Results 104

Objectives and Key Results Electricity Start-ups Networking 104

Martech

NOVEMBER 18, 2022

Electric vehicles. Of course, you can always choose to scale up over time, but in today’s ultra-competitive world, that can be a huge mistake. Remember that rebranding aims to showcase your brand’s strengths in the market and sell more products or services. Others include: The automobile. The assembly line.

Assembly Line 123

Assembly Line Launch Real Estate Electricity 123

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. And there’s only so much that you can do until the price has to go up. Transcript.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Sales Hacker

JANUARY 17, 2018

As an example, imagine you sell to companies that have a minimum of 50+ employees, with 3+ sales people, and you sell to various industries but your best and happiest customers are in California, growing very fast, and work in tech. Follow their pace, ask questions about timelines, and requirements, and follow up in a timely manner.

Electricity 104

Electricity Prospecting Meeting Education 104

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. Read on to learn everything you need to know about setting up a Google AdWords campaign! For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors."

Campaign 78

Campaign CTR Networking Click Through Rate 78

Salesforce

AUGUST 27, 2021

And auto dealers miss roughly 78% of social conversations about their business. Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. Guided selling. For example, Mercedes said its fleet will be mostly, if not all electric by 2030.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

SBI

MARCH 6, 2018

The problem with B2B is that it assumes there are no humans in business” ( Brian Solis ), but we’re selling to humans at those businesses. Stories enable us to build personality and create a connection with whom we’re selling to. I wonder how much that number would go up if you made your whitepapers interactive?

B2B 55

B2B Electricity Trust Referrals 55

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.

Entertainment 101

Entertainment Launch Gaming Sports 101

Sales Hacker

JUNE 26, 2019

But it’s important to understand… This machine isn’t an automated email sequence or follow-up process. That being the case, you need to have a high-level conversation with them about your products/services and get feedback on how well they’ve been working for the client to date. RELATED: What Happened to Relationship Selling?

Referrals 85

Referrals Gaming Territory Cold Call 85

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Decline: New user sign-ups and revenue begins to decrease. An effective product launch strategy builds awareness and pushes products up a steep growth curve.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JULY 29, 2019

He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Sam Jacobs: What was the structure by which you got General Electric to take a chance on you as a little known vendor? Now, we before we jump in, we’ve got a new sponsor.

Go To Market 61

Go To Market Electricity Healthcare Education 61