Martech

AUGUST 15, 2024

Shapiro+Raj , a global insights company, launched its interactive AI personas platform. It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions. Conversica upgraded its Conversational AI platform.

Commission 120

Commission Engineering Launch Conversion 120

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing is the engine that accelerates sales. Accelerate revenue growth.

Growth 116

Growth Entertainment Sports Strategize 116

Martech

AUGUST 1, 2024

Performance: Engineered for power and accuracy to elevate your game. Order now and enjoy a special launch discount of 15%! Performance: Engineered for power and accuracy to elevate your game. Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%!

Campaign 128

Campaign Launch Gaming Sports 128

Search Engine Land

JULY 31, 2023

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Andi is a startup search engine that was doing conversational, generative question answering before the new Bing and Google Search Generative Experience. Concepts over keywords. What is Andi.

Engineering 91

Engineering Launch User Experience Start-ups 91

Search Engine Land

AUGUST 22, 2024

Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. Why we care. What’s next.

Campaign 80

Campaign Engineering Launch Conversion 80

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window. Why we care.

Launch 115

Launch Conversion Campaign Networking 115

Martech

JULY 11, 2024

Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Autogon AI launched a new tool called GenR8 Video. Deep Sync , a provider of omnichannel identity and data solutions, has launched a new AI-powered lookalike audience builder inside its Deep Sync One platform.

SQL 97

SQL Launch Campaign Retail 97

SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 105

Education Legal Promote Growth 105

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released. text conversations. GIFI would use A.I.

Engineering 144

Engineering User Experience Technology Technology 144

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 110

SQL Retail Launch Campaign 110

Search Engine Land

OCTOBER 4, 2024

The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would outweigh the decline in organic traffic. Before the launch of the pop-up, the website averaged a 3-second load time. And a 13-second load time after the launch of the pop-up.

Legal 90

Legal Territory Launch Engineering 90

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. ” This level of detail allows AI-powered search engines like Microsoft’s Copilot to understand context and provide more relevant, comprehensive responses. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Processing.

Launch 99

Launch Retail Campaign Engineering 99

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users. Let’s touch on the process component.

Product 104

Product GTM Legal Launch 104

SaaStr

FEBRUARY 3, 2025

But watch out – this is a major undertaking that touches product, engineering, sales, and finance. You need: Detailed funnel math (leads opportunities wins) Conversion rates by stage Average opportunity size assumptions Revenue ramp time models Cost breakdowns by function Build this model by segment. It’s not.

Hospitality 109

Hospitality Price Manufacturing Engineering 109

Search Engine Land

AUGUST 1, 2024

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Monitoring competitor websites for changes.

SQL 98

SQL Engineering Education Start-ups 98

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Sample account data.

Construction 114

Construction CRM Contact Follow-up 114

Search Engine Land

SEPTEMBER 9, 2024

Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. Let me re-introduce you to YouTube While everybody knows YouTube, many forget that it is one of the largest search engines and also among the top social media platforms worldwide.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Search Engine Land

DECEMBER 11, 2023

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Helps to get a robust conversion measurement for 2024.” ” What are conversions?

Conversion 123

Conversion Campaign Engineering Launch 123

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions. Getting started. SUBSCRIBE See terms.

Launch 115

Launch Product Campaign Represent 115

Sales Hacker

APRIL 4, 2025

The GTM AI Operating System The GTM AI Operating System (GTM AI OS) is about building a revenue engine thats faster, leaner, and smarter. This might include: A GTM-aware engineer A RevOps or DataOps lead A senior revenue stakeholder 3. Save Your Spot see you (virtually) there!

GTM 106

GTM X-functional Engineering Government 106

Search Engine Land

OCTOBER 2, 2024

Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Products Sponsored Product Ads are made up entirely of the components of the product detail page and can show up in the search engine results as well as on product detail pages. Sponsored Display for all businesses offers a lead form option.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

OCTOBER 18, 2023

Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land. Why we care.

Launch 114

Launch Product Strategize Engineering 114

Search Engine Land

JANUARY 26, 2023

Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The new ads can be an effective way for marketers to reach their target audience at the right time and with the right message, potentially leading to better conversion rates and ROI. The announcement was made on Twitter.

Launch 22

Launch Campaign Promote Engineering 22

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. Google has launched this new spot for exclusive shopping deals. Dig deeper: Adobe forecasts 4.8% New pricing features.

Conversion 104

Conversion Retail Launch Price 104

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. Reddit Conversion Lift. This tool analyzes the next steps taken by users after viewing a campaign on Reddit, using the Reddit Pixel, Conversions API and/or Mobile Measurement Partner (MMP) integration. Why we care.

Launch 95

Launch Campaign Conversion Engineering 95

Search Engine Land

OCTOBER 30, 2023

The new capabilities, which also make it easier to create Reminder Ads, will be launched by the end of October. Expanding your reach to engage with more potential customers can boost brand recognition, leading to more conversions and a better return on investment (ROI). Why we care. What are Reminder Ads?

Launch 103

Launch Engineering Start-ups Conversion 103

SaaStr

FEBRUARY 7, 2025

“Companies often try to launch across all channels at once. Additional channels after that show diminishing returns, usually only adding 5-10% each. “This was a big surprise for us,” Jason shared. But the data suggests you’re better off mastering just two channels really well before expanding further.”

Campaign 108

Campaign CTR B2B Growth 108

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. Published Jan. Learn what you can do here. (By

Engineering 105

Engineering Lead generation Retail Campaign 105

ClickFunnels

AUGUST 5, 2021

The post Lead Generation Vs Conversion – Here’s What You Need To Know appeared first on ClickFunnels. Everyone is talking about “conversions”… But is that the same thing as “lead generation”? Today we are going to discuss: What is conversion? Conversion vs. lead generation. Table of Contents What Is Conversion?

Lead generation 130

Lead generation Conversion A/B testing Promote 130

Search Engine Land

AUGUST 31, 2023

This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land.

Launch 100

Launch Campaign Engineering Technology 100

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Questions for vendors Questions to ask each vendor include: What kind of conversion rate improvements do you typically see with your clients?

Conversion 110

Conversion Contract Follow-up Account management 110

Search Engine Land

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI). Google has launched this new spot for exclusive shopping deals. New deals hub. New pricing features.

Conversion 96

Conversion Retail Launch Price 96

Search Engine Land

AUGUST 1, 2023

They can then use this data to make informed decisions on improving their marketing, which could increase conversions and ROI. The post Google Analytics launches new Audience report appeared first on Search Engine Land. How to access it. Select the ‘Reports’ button on the menu located on the left-hand side.

Launch 94

Launch Campaign Engineering Conversion 94

Search Engine Land

OCTOBER 20, 2023

Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. During a conversation with Israeli Prime Minister, Benjamin Netanyahu, he claimed this was the most effective way to tackle the issue of rampant bot activity. The exact costs of each tier are yet to be confirmed. Why we care. What X is saying.

Launch 99

Launch Price Engineering Conversion 99

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. It provides 1-day and 7-day view-through attribution options for comparing your ad’s impact on assisted conversions.

Launch 94

Launch Customers Campaign User Experience 94

Search Engine Land

AUGUST 4, 2023

Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?” In that case, it simply becomes a matter of cost vs. benefit for the search engine.

Engineering 92

Engineering Sports Finance Follow-up 92