SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 105

Education Legal Promote Growth 105

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

User Experience 101

User Experience UX Price Cross-sell 101

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Engineering 137

Engineering User Experience Territory Follow-up 137

Search Engine Land

AUGUST 19, 2024

In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion. Speaking their language is key to making an impact and driving conversion.

User Experience 102

User Experience Technology Technology Product 102

Salesforce

MARCH 6, 2025

This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. To make that happen, we assembled a dedicated Agentforce team to focus on the customer experience while building on our existing programs and skills. This role can be handled by an admin or a dedicated AI engineer.

UX 93

UX Engineering Start-ups User Experience 93

Search Engine Land

APRIL 25, 2023

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. The features are: Yelp Guaranteed.

User Experience 88

User Experience Service Trust Engineering 88

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. Well… 44% say complicated or fragmented data is a top challenge.

A/B testing 115

A/B testing Engineering Campaign Start-ups 115

Search Engine Land

JULY 19, 2024

However, these LLMs can sometimes provide outdated or irrelevant information, which underscores why search engines prioritize the freshness of content. Experience User experience matters. Strategies like personalization, A/B testing, heatmaps, and CRO play a huge role in future-proofing your digital experience.

Market share 100

Market share Real Estate A/B testing CTR 100

Search Engine Land

JULY 31, 2023

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Andi is a startup search engine that was doing conversational, generative question answering before the new Bing and Google Search Generative Experience. Concepts over keywords.

Engineering 91

Engineering Launch User Experience Start-ups 91

Sales Pop!

JUNE 2, 2023

The fact is, images are one of the most important components of search engine optimization (SEO). They can help your site rank higher in search results, deliver a message to visitors, and boost user engagement. Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well.

User Experience 190

User Experience Engineering UX Conversion 190

Salesforce

SEPTEMBER 10, 2024

As an extension of OpenAI’s ChatGPT, SearchGPT provides links and references in response to complex, conversational search queries. AI-driven search engines will favor content that thoroughly addresses user questions and concerns. But conversational search is changing all that. But Do You Have Data Intelligence?

Product 69

Product Engineering User Experience Conversion 69

Search Engine Land

AUGUST 28, 2023

It ensures search engines can effectively access, crawl, and interpret a website. As I highlight in my article “ Unleashing enterprise SEO superpowers: The 4 pillars for SEO success ,” mitigation and error management in technical SEO are crucial for a flawless online experience. SEO is not just about keywords and content.

Engineering 84

Engineering User Experience Process Conversion 84

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

NOVEMBER 14, 2023

Understanding conversion rate optimization Before delving into these behavioral nudges, let’s quickly set the stage for those less familiar with conversion rate optimization (CRO). In essence, CRO is a process where hypotheses are crafted to make website changes to boost conversions. The challenge?

Conversion 100

Conversion Price B2C Manufacturing 100

Search Engine Land

JUNE 15, 2023

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. “It’s because the user journey is shortened, so there is a faster path to conversions.

Conversion 97

Conversion Real Estate CTR Click Through Rate 97

Search Engine Land

MAY 15, 2023

Slow, cruddy hosting creates a poor user experience and ultimately creates a site that Google is not so keen to show in the search results. Crawling and accessibility The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it). It is not very good.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

UX 109

UX Strategize User Experience Engineering 109

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. It’s easy enough for the engineer to use on their own, and they find value in it.

Product 77

Product Territory Sales Price 77

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR 133

CTR User Experience Engineering Strategize 133

Search Engine Land

SEPTEMBER 11, 2023

users, views, average engagement time, conversions and so on). If your page gets a lot of traffic but has a low conversion rate, it could be because your content isn’t solving the problem people are looking for. Improve user experience. Optimizing your website for mobile users. Fine-tune on-page elements.

CTR 143

CTR User Experience Trust Engineering 143

Search Engine Land

OCTOBER 4, 2023

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January.

E-commerce 119

E-commerce User Experience Retail Engineering 119

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. Navigating the technical challenges Impact on page speed and user experience Page speed is a vital concern for both user experience and SEO.

A/B testing 114

A/B testing UX User Experience Engineering 114

Search Engine Land

DECEMBER 7, 2023

The goal: Be the SGE result The full rollout of SGE is expected to have far-reaching implications on how searchers interact with search engines. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. But know that the way engines use that data will vary.

Niche 123

Niche User Experience Real Estate CTR 123

Sales Pop!

MARCH 29, 2023

By offering multiple payment options, you make it easier for customers to complete the purchase, leading to a higher conversion rate. However, it’s important not to overuse pop-ups as they can be annoying and lead to a negative user experience. You only pay when a user clicks on your ad, leading to your website.

User Experience 130

User Experience Retail Promote Engineering 130

Search Engine Land

OCTOBER 20, 2023

Higher conversion rates from visitors to customers. Better user experience on a website. Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest. Conversions can be the primary KPI for lead generation businesses, and often is a secondary goal for ecommerce.

User Experience 124

User Experience Growth Engineering Conversion 124

Search Engine Land

APRIL 26, 2024

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. In short, write helpful content for people and not to rank in search engines. 45% reduction.

Engineering 144

Engineering User Experience Launch Start-ups 144

Search Engine Land

DECEMBER 8, 2021

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Please visit Search Engine Land for the full article. Here’s how to properly deal with expired landing pages.

User Experience 110

User Experience Engineering Conversion 110

Martech

NOVEMBER 13, 2024

Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience. Its clean code and logical architecture mean search engines can easily crawl, understand and index your site. What is managed WordPress hosting?

User Experience 63

User Experience Territory Legal Negotiate 63

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Semantic search and embracing entity-rich topical content.

UX 118

UX User Experience Engineering Government 118

Search Engine Land

JANUARY 29, 2024

It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. Understanding on-page SEO On-page SEO is about improving the different parts of a webpage so that both people and search engines can easily figure out what the page is about.

User Experience 113

User Experience Engineering Follow-up Technique 113

Martech

OCTOBER 4, 2021

Neglecting your site’s search functionality can seriously hamper user experience and performance overall. Conversely, AI as automation utilizes technologies that are embedded within the system itself to improve task efficiency and free up your team to perform their primary marketing tasks. ” Source: SoloSegment.

A/B testing 131

A/B testing User Experience Engineering Campaign 131

Sales Pop!

APRIL 25, 2024

Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? Craft appealing & informative content Having informative & interesting content on your site is important for getting people & search engines to discover you. Search engines love fresh & updated content. Use alt tags!

Promote 130

Promote Engineering User Experience Education 130

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

UX 105

UX User Experience Engineering CTR 105

Search Engine Land

SEPTEMBER 7, 2023

The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. However, displaying fewer ads may reduce reach and potentially affect conversions. Why we care. Read YouTube's ad policy for more information.

User Experience 126

User Experience Launch Engineering Conversion 126

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market.

Engineering 110

Engineering User Experience High impact Technology 110