ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

Sales Hacker

AUGUST 7, 2024

Should your sales engineers also implement the software? to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations.

Go To Market 124

Go To Market X-functional Engineering Cross-sell 124

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). ” If you’re looking to use ChatGPT for functions like content creation or keyword research, it’ll become apparent very quickly that the tool was not designed to be an SEO solution (even if it can be helpful with SEO functions). .”

X-functional 113

X-functional Engineering Conversion Product 113

Salesforce

DECEMBER 20, 2024

Our teams at Salesforce start by asking if the job to be done is best facilitated by a conversational experience at the beginning of the process. We can think of messages in the conversation feed as either user inputs , what you type and send to Agentforce, or the Agents responses, or Agentforce outputs.

X-functional 52

X-functional Customers UX Service 52

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Now, you don’t know why – there’s no causal link between searching and conversion. Increasing these may correlate with lower conversion rates.”. They all mean the same thing, basically. Correlation vs Causation.

Conversion 77

Conversion A/B testing X-functional Technique 77

Partners in Excellence

APRIL 4, 2013

” There may be functional levels of insight, “Manufacturing/Engineering/Finance/HR/Sales/Marketing (pick one) executives are seeing these issues as critical to the performance of their organizations in the next 18 months. The very general may provoke the customer to respond, “ho-hum, tell me something new.”

X-functional 113

X-functional Manufacturing Drivers/motivators Finance 113

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

SaaStr

AUGUST 26, 2024

So To help facilitate additional networking, conversations, and community, we’ve added not one, but FOUR brand new micro-events within the event to SaaStr annual this year, PLUS new features to Braindates , The Big Party and Meet a VC. We get it :)!

Networking 117

Networking GTM X-functional Finance 117

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

OCTOBER 2, 2023

Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. Accessibility elements impacting SEO 1. I haven’t found a perfect tool to test keyboard navigation.

X-functional 128

X-functional Engineering Angle User Experience 128

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Below are seven conversations you should never have over email. We’d already agreed on X price. Negotiations.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done. Clear Purchase CTAs. If the eye is drawn, so is the cursor. Greenbar SSL.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

ConversionXL

APRIL 21, 2021

If there’s a page with low quality or out of date content, it’s unlikely to convert visitors and can hurt your reputation according to Google and other search engines. When the page lacks conversion potential (e.g. Taking these extra steps with your technical SEO can have a significant impact on conversion rates across your website.

Territory 139

Territory X-functional Promote Engineering 139

Sales Hacker

MARCH 25, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And it’s usually like a very detailed sort of Google doc, here’s the login for X. You have 500 seats, scrap that, just use us every time you book a meeting or you do X, Y, Z.

GTM 70

GTM X-functional Start-ups Relationship building 70

Search Engine Land

FEBRUARY 24, 2023

Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. Let’s see how that impacts things here: These seem pretty good again!

X-functional 104

X-functional Niche Engineering Start-ups 104

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. Yes, Google and Amazon’s search functions are not the same.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. So, the real function when we design technologies is how can we take out steps? So, there’s two options.

Conversion 90

Conversion X-functional Launch Technology 90

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). But let’s be real.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? How do you do X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And then when you think about product and engineering, I mean, talk about scarce resources and prioritization. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Bugs—if they’re around—are a conversion killer. Probably not.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Someone should have a job dedicated entirely to SEO and nothing else.

CTR 122

CTR X-functional Profit margin Contract 122

Martech

NOVEMBER 15, 2023

Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. This is particularly true in B2B companies.

X-functional 104

X-functional Objectives and Key Results Technology Technology 104

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The growth engine from both sales and marketing should to be working before you add gas to it. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Search Engine Land

OCTOBER 10, 2023

that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital video platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Search Engine Land

JUNE 7, 2024

The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek. If they’ve told you themselves they’re looking for an answer to x or y, all the better. Business isn’t a finite battle, but often, we act like it is.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first system is a sales finance system, so let’s start with sales.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. It will give you the total number of users, sessions, events, conversions, and more. Conversions are topped out at 30 per account.

GTM 136

GTM Campaign Follow-up Start-ups 136

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. How will a redesign impact conversions, sales and ROI? A test server.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. Conversions. The keyword insertion function matches the exact keyword someone typed in. Price extensions help can increase the relevance and improve conversions of your ads. It’s worth a look, and this article shows you how to get started. Phone calls.

GTM 100

GTM X-functional Appointment Campaign 100

SaaStr

FEBRUARY 27, 2024

x in this case, you would already be at break even. No one is quarterbacking the entire GTM engine. What a Good and Great GTM Engine Looks Like The way operators think about good GTM organization doesn’t reflect what Sapphire sees in board decks and organization design today. What does this mean? Benchmark and iterate.

Go To Market 109

Go To Market GTM Non-Profits Quota 109