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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

Google’s Florida Update of 2003 affected Google search results for the industry and end users. Exactly 20 years ago to this day, the so-called “Florida” update “upended” the ranked results for so many queries. Why was it called the Google Florida Update? Where did that Florida moniker come from? “I And do what?”

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Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow

Martech

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Higher conversion rates One of the best ways to increase productivity and revenue is by improving your conversion rates. Spending time on leads that are more likely to close often means a higher conversion rate and more closed deals. That can increase the likelihood of a purchase.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Higher conversion rates: Consumers are typically more likely to make a purchase after experiencing a free trial.

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How to address the top reputation issues impacting brands today

Search Engine Land

The NewsWhip report provided one tactical takeaway: “TikTok continues to be a major platform for brand criticism to spread and in many cases, like with Chipotle, it’s the principal driver of those conversations.” Timothy Coombs, University of Central Florida.

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Quarterback or Navigator: Best Analogy for Financial Advisors?

SalesProInsider

Since moving from Wisconsin to southern Florida, I have had the privilege of watching many rockets launch from my patio. Now, unlike sci-fi movies where the destinations are unknown, with productive conversations the destination very much becomes known. As I searched the sky at 4:30 a.m.,

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Using Automation to Address Sales Burnout

Salesforce

Each activity and conversation can impact how much money a rep takes home during any given pay period. This means there are no “quiet” days in sales. This is often compounded by the lack of visibility reps have when it comes to sales commission.