Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Appointment 98

Appointment Cross-sell CRM Pipeline 98

Martech

SEPTEMBER 9, 2024

Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Apply the CAC formula: Use the following formula to calculate CAC: [ text{CAC} = frac{text{Total Costs}}{text{Number of New Customers Acquired}} ] Example calculation. How do you calculate the company’s CAC?

Customers 109

Customers Commission Customer Relationship Management Retail 109

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g.,

Customers 113

Customers A/B testing B2C Cross-sell 113

Martech

JULY 15, 2024

To make a meaningful comparison, you would need to consider the following factors: 1. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. For this prompt, try selecting the CMO persona.

Customers 113

Customers Objectives and Key Results Cross-sell Follow-up 113

Martech

JULY 31, 2024

Post-acquisition list management Generally speaking, there are two main initiatives we recommend brands put into play for new subscribers: 1. Relegate the latter into a slow warm-up campaign quicker than a year ago, before the guidelines were published. Setting up automations based on types of engagement (e.g.,

CRM 119

CRM Follow-up Campaign Conversion 119

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

DECEMBER 23, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. The key elements and enhancements to this prompt are as follows: (Task) What are the three top kinds of content for this audience the emails should link to?

B2B 106

B2B CTR Click Through Rate Strategic planning 106

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B testing 115

A/B testing Territory Technique CTR 115

ClickFunnels

AUGUST 2, 2021

Follow us on Instagram! #2 Show up there yourself. They come up with stuff and then hope that it will work. Don’t “guess” what your dream customers want, go where they hang out, both online and offline, and observe the conversations happening there. Follow us on Instagram! #4 What events do they attend? Definitely.

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

JUNE 22, 2021

How to improve the lead generation funnel conversion rate. With Google Analytics, you can set up a custom funnel that allows you to track what’s happening in your lead generation funnel. You also want to set up a conversion goal to track the sign ups. Evaluate the conversion rate of your lead generation funnel.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Veloxy

MAY 30, 2024

One of the main benefits is its ability to generate new leads and expand our customer base. Avoid long paragraphs, and use bullet points to break up the text. The CTA should be clear, direct, and easy to follow. Using a Conversational Tone A conversational tone makes our outreach messages more relatable and engaging.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Search Engine Land

JULY 24, 2024

Follow the branch : Based on the top-level metric affected, move to the relevant Level 2 metrics. Drill down : Continue moving down the tree, following the path indicated by the metrics showing issues. Let’s say you notice a drop in overall conversions (Level 1). Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Hubspot

AUGUST 19, 2024

Today, we will help you overcome that fear of rejection by following a process. It stands for Pleasant, Laughing, Arms Up. I like to say, “I know I'm catching you out of the blue here,” followed by a soft chuckle. The point here is this creates levity in the conversation and helps reduce tension. Value proposition 3.

Cold Call 80

Cold Call Objection handling Follow-up Technique 80

Veloxy

MAY 25, 2021

A personable salesperson is respectful, patient, easy to talk to, and picks up on social queues (just to name a few). Our blog post on what to do when a prospect hangs up on you might help you learn how to deal with rejection like a pro. Here are 9 sales statistics just on following up: . Resilience. Discipline.

Referrals 290

Referrals Quota Cold Call Contact 290

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ClickFunnels

NOVEMBER 9, 2021

Three main types, in particular…. Conversely, you should spend less money for less qualified leads. At a high level, you have three main options when it comes to generating leads for your business. You’ll definitely want to consider the following factors if you’re going to work with a lead-gen business…. You could….

Lead generation 255

Lead generation Price Appointment Niche 255

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing ops manager for a regional supermarket chain. Lead conversion rates.

Objectives and Key Results 112

Objectives and Key Results Territory Click Through Rate CRM 112

ClickFunnels

OCTOBER 18, 2021

The main advantage of the salary compensation structure: It’s clear and simple, which makes it easy to plan your company’s finances as well as avoid misunderstandings. Consequently, your employees might start optimizing for quantity at the expense of quality, which means that you might end up paying for leads that will never convert.

Lead generation 246

Lead generation Commission Profit margin Territory 246

Search Engine Land

SEPTEMBER 13, 2024

Here was my “conversation” with Grok to get to this final image: “Draw me a picture of a stack of mattresses with a princess sleeping on top.” ” “I need them stacked up with a princess sleeping on top.” Business email address Sign me up! Here’s what they came up with. Processing.

Legal 106

Legal Education Start-ups Follow-up 106

Hubspot

SEPTEMBER 6, 2024

Thanks to the integration between HubSpot and Slack, reps could respond to messages in real-time right within our organization’s main messaging app. Why Use AI Sales Closing Techniques With AI backing up our sales department, missed opportunities became a thing of the past — which is critical considering that sales is a numbers game.

Closing 80

Closing Contract Technique Sales 80

Search Engine Land

NOVEMBER 7, 2023

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. But to truly nail your competitive advantages, start using the following list of OCT best practices and testing techniques. If you’re even doing the basics of using OCT data in your ad campaigns, you’re ahead of the curve.

Conversion 113

Conversion SQL Campaign B2B 113

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms. Business email address Sign me up!

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Unsurprisingly, value stacking like this results in wicked high conversion rates. We recommend the following format…. Can afford it.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Search Engine Land

AUGUST 6, 2024

With that said, if you didn’t get the chance to catch the presentation and/or don’t have time to watch the recording, I’ll break down five main takeaways: Consent Mode v2 puts even more control in the hands of users. Its function is to examine how many of the unconsented clicks lead to conversions. Business email address Sign me up!

Technique 74

Technique SQL GTM Campaign 74

Sales Pop!

MARCH 17, 2023

Here are some of the main benefits: Better Alignment Between Sales and Marketing Teams: Sales enablement helps to align the efforts of the sales and marketing teams. Make sure to provide your sales team with the resources they need to stay up-to-date on the latest sales techniques and best practices.

Cross-sell 218

Cross-sell Technique Sales Pipeline 218

Search Engine Land

SEPTEMBER 25, 2024

While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. Organic queries count how many times your site shows up in searches. Business email address Sign me up! You can also include page data.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

ClickFunnels

JULY 5, 2021

Table of Contents Strategy #1 Set Up a Value Ladder Sales Funnel Strategy #2: Build a Popular Blog Strategy #3: Build a Popular YouTube Channel Want Russel To Teach You How To Build Your First Sales Funnel? Strategy #1 Set Up a Value Ladder Sales Funnel. Create a follow-up email sequence where you pitch your product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

NOVEMBER 8, 2021

It’s the single most important element of the Value Ladder because if you mess up in the Bait stage, it doesn’t matter what you offer after that, the potential customer won’t give you a second chance. You should look at this data: Paid ads conversion rates. Lead magnet landing page conversion rate.

Lead generation 282

Lead generation Pipeline Conversion Follow-up 282

Veloxy

AUGUST 6, 2021

He was just too tied up to respond to everyone. To deal with this issue, reps need to act as a kind of editor on behalf of the prospect and slice up the info as follows: -Take the executive summary or conclusion of your best whitepaper and ebook. Yet we all know how important that first conversation is.

Sell 317

Sell Cold Call Pitch Prospecting 317

Martech

JULY 22, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are an email marketer for a financial services company. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Please explain in simple language. Processing.

Campaign 108

Campaign Territory Technique Service 108

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 127

GTM B2B Conversion Objectives and Key Results 127

ClickFunnels

DECEMBER 18, 2022

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

Sales Pop!

JANUARY 31, 2023

People will scroll up and down your web pages looking for a solution to their pain points, but if you don’t explicitly tell them what to do next, they won’t know what action to take, how to do that, and what outcome they can expect. To speed up their decision-making, create urgency with your CTA copy. Enter the call to action or CTA.

Conversion 130

Conversion Real Estate B2C Niche 130

ClickFunnels

OCTOBER 6, 2021

Try to fill out the following graphic…. Snag their contact information for follow-up. The Reverse Squeeze Page funnel is one of the simplest (and most effective) for lead-gen conversion. And you can build this funnel with a free 14-day ClickFunnels trial — we’ll give you an easy-to-follow template. That includes….

Sell 215

Sell Up-sell Sales Negotiate 215

ClickFunnels

DECEMBER 14, 2021

And if it can, how do you create one that drives conversions seamlessly like clockwork — vs. creating one that flops? Let’s start by looking at some of the main reasons that people abandon their cart during the checkout process…. That adds up to… 95%! It might feel like you can just put up a website and hope for the best.

Launch 278

Launch Sales Price Start-ups 278

ClickFunnels

DECEMBER 8, 2021

There’s a registration page (this is where the person lands after they click and it’s also where they sign up for the webinar). You’ve chosen a type of sales funnel (from up above), you’ve crafted a compelling offer, and you’ve designed the entire thing using our software. (If The same is true when you’re setting up your ad targeting).

Lead generation 256

Lead generation Real Estate Cold Call Commission 256

ClickFunnels

NOVEMBER 10, 2021

From my experience, better planning also helps to mitigate the main challenges that marketers face — first and second of which are “generating traffic and leads” and “proving the ROI of our marketing activities”. Try to answer the following questions…. Follow the SMART method when setting goals for your lead generation campaigns….

Lead generation 239

Lead generation Follow-up Campaign Niche 239