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Finalize More Year-end Business with Ease

Sales Pop!

Long ago, while in the corporate sales arena for eleven years, my ‘competitive teammates’ were shocked by the sales I brought in at year-end as they sarcastically laughed at my conversations with prospective clients while I was on the phone, believing it was nonsense. Don’t give up – find a better way!’ Celebrate Success!

Gaming 300
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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

Retail 114
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3 tips to maximize your ROI at events

Martech

Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions. Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat.

CRM 119
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13 Strategies to Shorten Your Sales Cycle

Veloxy

This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages. Quick response also leads to higher conversion rates , paving the way for better conversations. Conversion rates give you a clear idea of how successful each step of your sales process is.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges.

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Improving site speed for conversions: Best of the MarTechBot

Martech

Prompt: Do you care about site speed and conversion? Answer: Absolutely, site speed is a critical factor that directly impacts conversion rates. Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions.

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Why buyer groups matter in B2B demand gen and how to target them

Martech

Each member may have up to 15 interactions with each vendor under evaluation. Think of conversations that happen internally at your company when you’re making decisions about a purchase. Many tools aren’t set up to target multiple buyers simultaneously, but that doesn’t mean you can’t set up some of this process manually.

B2B 127