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Gaming The Numbers

Partners in Excellence

I realized this SDR was gaming the number. These are just a couple of examples of sellers “gaming the system!” They are gaming the system! We need to straighten them out, they need to stop gaming the system!” ” The reality is gaming the system is the result of management failure.

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Finalize More Year-end Business with Ease

Sales Pop!

Long ago, while in the corporate sales arena for eleven years, my ‘competitive teammates’ were shocked by the sales I brought in at year-end as they sarcastically laughed at my conversations with prospective clients while I was on the phone, believing it was nonsense. If needed, the game should be solely among the office representatives.

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Mastering Chess Strategy and Sales Conversations: How Openings Win in Both Games

Iannarino

Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.

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Conversation Beats Automation

Iannarino

The Gist: Conversations are better than automation. It’s a numbers game with only two rules: more is better than better, and quantity is better than quality. The sales organizations and salespeople who automate their prospecting are playing the same numbers game. Conversation > Automation. I’m not a number.

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

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Interactive email is the game changer brands can’t ignore

Martech

Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Why this works Email Mavlers devised this Halloween-themed game that keeps players engaged in two ways: If you fail, it’s easy to try again.

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How to Elicit Buyer Intent in the Sales Conversation

Iannarino

Dealing with this second type of buyer can feel like a guessing game. Some contacts may sit quietly, uncomfortable discussing their intentions because they don't know enough to engage in a conversation. Other buyers are opaque, concealing their intent.