Martech

APRIL 2, 2025

Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Why this works Email Mavlers devised this Halloween-themed game that keeps players engaged in two ways: If you fail, it’s easy to try again.

Gaming 74

Gaming Objectives and Key Results Strategize Education 74

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. So, whether you are a sales rep, a sales manager, or a sales development rep, exploring this curated list of podcasts can elevate your selling game.

Gaming 233

Gaming Sell GTM Technique 233

Sales Pop!

JANUARY 25, 2025

Research shows that landing pages focused on specific buyer concerns can improve conversion rates by up to 80%. Check out the landing page for their two-way texting service , which enables real-time conversations. Following this tactic can help you engage your audience more effectively and dramatically increase conversions.

Product 239

Product Customers Real Estate Trust 239

Iannarino

FEBRUARY 24, 2024

This is the middle game, the meetings and conversations that occur after the first and second meetings, and before the end game. If you pass your audition, after the second meeting is where things can get messy for many salespeople.

Gaming 169

Gaming B2B Meeting Sales 169

Sales Pop!

OCTOBER 30, 2024

Let’s explore how AI-powered podcasts are becoming game changers for sales strategies and why incorporating these practices into your business could be a wise move. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Objectives and Key Results 246

Objectives and Key Results Healthcare Education Sales 246

Heinz Marketing

MARCH 6, 2025

More efficient lead engagement AI-powered lead qualification has increased conversion rates for many organizations. Here are a few factors to weigh: Where AI Fits in Your Sales Process AI can handle repetitive tasks, but human reps are still essential for complex conversations. more likely to exceed revenue targets.

Gaming 52

Gaming Cold Call Sales Follow-up 52

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 115

Conversion Gaming Objectives and Key Results Referrals 115

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 112

Gaming Conversion Objectives and Key Results Referrals 112

Partners in Excellence

MARCH 27, 2024

Without a doubt it was likely to be a very difficult conversation. ” We’d talk about what we would do to the other team to dominate and win the game. It’s difficult to move forward when we or the customer are have mindsets that result in combative conversations. Combative conversations are no win discussions.

Conversion 138

Conversion Gaming Meeting Up-sell 138

Veloxy

OCTOBER 22, 2024

At Veloxy, we believe AI is the game-changer every sales leader needs. Data-Driven Precision to the Sales Process AI completely changes the game. AI algorithms predict: Which leads are the hottest What they’re looking for The best way to approach them No more guessing games or following cold trails. The result?

Prospecting 130

Prospecting Technique Pipeline Sales 130

Iannarino

APRIL 20, 2022

If not, the problem may be in your phone game. But a phone sales conversation—especially cold calling — is nothing to sneeze at. Is your close rate where you want it to be? In fact, 86% of prospects aren’t satisfied with their phone sales experiences. I know firsthand just how challenging they can be.

Cold Call 345

Cold Call Gaming Sales Closing 345

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.

Campaign 118

Campaign Promote Launch Gaming 118

Iannarino

JULY 21, 2021

You best approach to differentiating yourself from your competition is enriching the sales conversation. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client. Your only vehicle for creating value for your client is the sales conversation.

Cold Call 301

Cold Call Cross-sell Gaming Clients 301

Iannarino

JULY 15, 2021

In a zero-sum game, you need to create a competitive advantage. Anyone who is oblivious that B2B sales are mainly about change management is playing the wrong game. You may want to sit with this idea and ask yourself exactly what game you are playing. First, your conversation needs to create value for your contacts.

Gaming 299

Gaming Clients Contract Up-sell 299

Understanding the Sales Force

NOVEMBER 1, 2024

They are inter-related milestones and they are game changers. Your chance of having a conversation with the decision maker is much greater (because of urgency). Remove urgency from that scenario and your chances of having that decision maker conversation become more unlikely and a longer sales cycle becomes more likely.

Objectives and Key Results 140

Objectives and Key Results Consult Sales Government 140

Search Engine Land

AUGUST 9, 2024

Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters.

E-commerce 113

E-commerce User Experience Launch Gaming 113

Search Engine Land

SEPTEMBER 12, 2023

Want to stay ahead of the game? PPC managers need to be part of this conversation! If your PPC program has already integrated this, you’re ahead of the game! PPC is no longer just about search, as image ads have been in the game for a while with Google Display Ads and Microsoft Ad Network.

Account management 132

Account management Gaming A/B testing Campaign 132

Iannarino

JULY 7, 2021

.” At the twenty-five-minute mark of your meeting, your contact will decide your fate: either you will be allowed to schedule another appointment, or your contact will end the conversation without making any future commitments. The single factor your contact is allowed to consider is how valuable they found the conversation.

Sell 328

Sell Cold Call Contact Clients 328

Martech

AUGUST 1, 2024

Subject Line: Discover the Game-Changer: Our New Pickleball Paddle! Performance: Engineered for power and accuracy to elevate your game. Now, let’s look at this same example when edited by a human using the above tips: Subject: game changer? Performance: Engineered for power and accuracy to elevate your game. Processing.

Campaign 128

Campaign Launch Gaming Sports 128

Sales Gravy

JANUARY 7, 2025

Think of It as One Extended Conversation Each touchvoicemail, email, text, or social messageshould flow logically from the last. Instead, let your communication build a case for why a conversation is worthwhile. So, buckle up, play the long game, and keep your messaging sharp.

Prospecting 98

Prospecting Appointment Referrals Gaming 98

Partners in Excellence

FEBRUARY 21, 2025

So much of it begins to look like a game of pint pong. But what happens when we start to think about conversations, rather than questions and answers? A conversation is a shared experience, between the participants. Conversations tend to be dynamic, evolving, and fluid. Can you hold up your end of the conversation?

Customers 100

Customers High impact Gaming B2B 100

Sales Gravy

JANUARY 14, 2025

If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan. Consider: Conversion Rates from Inbound Leads Speed to Lead (How fast are you following up?) You have a wish list. Looking Back at Last Year: Which Metrics Matter?

Appointment 98

Appointment Cross-sell CRM Pipeline 98

Partners in Excellence

DECEMBER 11, 2024

We can track everything our people are doing, we monitor each conversation, look at their activities, look at how many bathroom breaks they take (think of the number of person weeks of productivity we lose due to bathroom breaks!). My friend Barry Trailer has this analogy (paraphrased): It’s kind of like sitting at a game.

Pipeline 118

Pipeline Gaming Presentation Follow-up 118

Martech

SEPTEMBER 30, 2024

And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization. Does one plus one equal three? More iterative adaptation. Not completely.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Tibor Shanto

JULY 7, 2021

Want to split a room of salespeople, just ask if “sales is a numbers game or not?” Full disclosure, I came from the sales is a numbers game camp. While it is safe to say I have evolved, I have not abandoned my “sales is a numbers game” friends. The debate has raged on for years with few converts. Numbers Are Here To Stay.

Objectives and Key Results 301

Objectives and Key Results Quota Gaming Commission 301

Sales Hacker

JANUARY 14, 2025

16:04) The fourth theme: Elevating the conversation to the C-level. (19:29) 21:17) The sixth theme: Playing the long game. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Elevating conversations to the C suite.

GTM 108

GTM Growth B2B Pipeline 108

Search Engine Land

AUGUST 2, 2024

I tend to focus on new user growth and the growth of the key events (conversions) those users performed. If you want to see how a page performs for just one type of conversion, say phone calls, you can hit the tiny arrow under “key events” and select a single event to see what pages users perform that event on the most.

Clients 117

Clients Gaming Contact Growth 117

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Sales Gravy

JANUARY 16, 2025

Just as athletes study game footage, sales leaders should encourage their teams to evaluate performance trends, pinpoint mistakes, and strategize better approaches moving forward. Sales leaders can use these lighthearted activities to foster camaraderie, engagement, and a sense of fun that drives motivation and productivity.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Salesforce

OCTOBER 14, 2024

With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. Einstein Copilot was a generative AI-powered conversational assistant that derived its intelligence from a mechanism called Chain-of-Thought reasoning (CoT).

Engineering 128

Engineering Represent CRM Follow-up 128

Iannarino

JULY 20, 2021

It is important to give them what they need in order to move forward in the conversation. The new sales conversation has shifted to new areas where buyers need greater help. Likewise, the reason salespeople should refuse to play the RFP game is that eliminates value creation.

Clients 317

Clients B2B Up-sell Gaming 317

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. We might call these conversions, but it’s important to remember that no actual sale is being made. I love the challenge of learning something new.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

AUGUST 12, 2024

HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool.

CRM 117

CRM Pipeline Contact Conversion 117

Martech

JULY 17, 2024

A basic pong-like game tapped into nostalgia trends on an unprecedented scale. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates. This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences.

Campaign 114

Campaign Retail Gaming Promote 114

Partners in Excellence

FEBRUARY 9, 2025

They have taken their playbooks (as they do in every game) and highly tuned it to this specific game and the individuals/team they are competing against. Stated differently, if our playbooks aren’t constantly evolving, then ultimately our playbooks have us playing the wrong game.

GTM 119

GTM Gaming Manufacturing Consult 119

Martech

SEPTEMBER 6, 2024

AI-powered strategy and ideation We’ve talked a lot about using AI for content creation, but the real game-changer might be how it helps us develop strategies and generate ideas. Think of crafting thousands of variations of an email campaign, each perfectly tuned to its recipient’s preferences and behavior.

Negotiate 124

Negotiate Campaign Strategic planning Start-ups 124

Iannarino

JULY 8, 2021

When a problem is widely recognized, you are not discovering it; you are simply repeating a conversation that your contacts have already had amongst themselves, and maybe also with a number of your competitors. Generally, decision-makers and decision-shapers gravitate towards conversations that provide greater value.

Clients 228

Clients Gaming Presentation Contact 228