Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

The 5% Institute

AUGUST 11, 2022

Something we teach Sales Professionals and Business Owners that make their sales conversations a lot more successful, is framing a sales conversation – also known as a pre-frame. Framing a sales conversation is a game changer. What Is Framing A Sales Conversation?

Conversion 140

Conversion Objectives and Key Results Sales Trust 140

Veloxy

JUNE 21, 2021

You can use these scripts, tips, and tricks to up your cold call game. Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. You’ll start the conversation off with an air of confidence and familiarity. Open-ended questions will help keep the conversation flowing.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. Highlight key benefits and use visuals if possible. We need to know what we want to achieve.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Automated reporting Generative AI can automate the creation of performance reports, highlighting key metrics and insights.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Hacker

NOVEMBER 26, 2019

Break Through Mediocrity: Changing the Game for Long-Term Success. The Modern Sales Mindset and How It Impacts Results. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Defusing Objections.

Gaming 129

Gaming Objectives and Key Results Sales Up-sell 129

SalesProInsider

AUGUST 13, 2020

Whether they are face-to-face or virtual, productive sales conversations are not a sideline sport. This episode of virtual selling, concrete results will help YOU make it a participative sport! Think about the last sporting event you watched…the key word is watched. As the game got intense, I watched Jon’s leg fidget.

Conversion 127

Conversion Sports Objectives and Key Results Gaming 127

Veloxy

NOVEMBER 30, 2023

With enablement, sales teams stay updated on: Market trends Competitor information Product updates Key Customer Insights This knowledge helps them adapt quickly to changes. Set Clear Objectives and Goals Be clear about what you want to achieve with your sales efforts. Making them more agile and responsive in the field.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Search Engine Land

AUGUST 28, 2024

This article will show you the key components of an effective seasonal PPC strategy, including: Identifying seasonal trends in your industry. The key is recognizing yours. They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Financial cycles (tax season).

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Iannarino

FEBRUARY 28, 2024

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? It seems that a large majority of sales leaders believe their pipeline coverage is the key to success.

B2B 218

B2B Objectives and Key Results Pipeline Sales 218

Veloxy

FEBRUARY 13, 2023

While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Rather, it will create a rabbit hole of a sales conversation." When you reach out with a question that references a conversation from six to twelve months ago, those “You remembered!”

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 110

Conversion Objectives and Key Results Drivers/motivators Trust 110

Cerebral Selling

AUGUST 12, 2023

And drive the conversation at the appropriate level from there. Being able to summarize key takeaways after a discovery meeting, crafting a compelling business case, navigating a customer’s organization to find a champion, or reviving a dead opportunity months or years in the future, all require detailed notes. Frame the problem.

Objectives and Key Results 208

Objectives and Key Results Sales Pitch Gaming 208

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. If done right, they are a real game-changer for company culture and sales performance management. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

The 5% Institute

NOVEMBER 24, 2020

Something we teach Sales Professionals and Business Owners that make their sales conversations a lot more successful, is an intent statement – also known as a pre-frame. An intent statement is a game changer. By doing so, you’ll eliminate a potential sales objection which we’ll cover shortly. Deep Diving Questions.

Objectives and Key Results 145

Objectives and Key Results Sales Trust Presentation 145

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Search Engine Land

AUGUST 17, 2023

This groundbreaking conversational AI is not just another chatbot. to GPT-4 marked more than just an expansion of the AI’s conversational abilities; it expanded its ability to engage with and interpret data. This can give you a true SEO superpower – synergy, efficiency and results.

Gaming 92

Gaming Niche Objectives and Key Results SQL 92

Heinz Marketing

NOVEMBER 22, 2024

If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch. They tackled the essentials of building agency partnerships that drive real results. Matt: Start with clarity on your objectives.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

ConversionXL

MARCH 31, 2021

On the other hand, optimizing your content for ranking takes time to start seeing results and can and it can be challenging to outrank your competition. 71% of search engine users don’t click past the first page of search results. Different pieces should have different objectives. The same piece can have multiple objectives.

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Sales Hacker

FEBRUARY 14, 2025

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. Max and I have always leaned heavily on marketing and media to drive outsized results. Again, conversion was dismal.

GTM 79

GTM Sell Pipeline Networking 79

Veloxy

SEPTEMBER 30, 2021

This is the golden key to cold calling! Yet… 82% of buyers have reported that they accepted a meeting with a cold-calling salesperson as a result of their initial call. Using scripts and rehearsed conversations can get you or your salespeople prepared for any scenario. So, cold calling must be doing something right?

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

Conversion 105

Conversion Retail Price Cross-sell 105

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Veloxy

APRIL 12, 2023

Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. These objections can range from concerns about the cost of solar energy to doubts about the reliability of solar panels. This can be a key factor in successfully closing deals with customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

APRIL 8, 2024

Your content marketing goals should align with your overall business objectives. ” Once you know your goals, you can identify the key metrics to track. Key metrics to track include: Organic traffic. Conversion rate. As a result of this content, you generate $50,000 in T-shirt sales. More traffic? More leads?

Objectives and Key Results 109

Objectives and Key Results Promote Campaign Drivers/motivators 109

Partners in Excellence

AUGUST 10, 2022

” Many of these seem to be focusing on that very first conversation with the customer. “Just use a pattern interrupt… ” “Say these words… ” “Do these sequences… ” There are others, focusing on specific objections, others may address closing, or how to handle the demo.

Objectives and Key Results 106

Objectives and Key Results Quota Technique Gaming 106

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 119

Contract X-functional Objectives and Key Results Legal 119

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

JUNE 5, 2023

Daniel Ariely’s book Predictably Irrational takes a deep dive into the way and extent to which human emotions play a role in decision-making — often resulting in irrational decisions. The approach consists of four steps that will help emotions seep into your sales conversations. Ask High-Impact Questions.

Service 88

Service Conversion Objectives and Key Results High impact 88

Veloxy

FEBRUARY 1, 2024

This guide unveils essential metrics such as lead response time, conversion rate, and quota attainment to help you understand where your team excels and where there’s room to grow. You can also track leading indicators, the number of conversations with qualified prospects, and deals by stage to measure it effectively.

Product 130

Product Quota Objectives and Key Results CRM 130

Sales Pop!

OCTOBER 30, 2024

Let’s explore how AI-powered podcasts are becoming game changers for sales strategies and why incorporating these practices into your business could be a wise move. Here are some best practices: Keyword Optimization : Identify the key phrases your target audience is searching for.

Objectives and Key Results 130

Objectives and Key Results Healthcare Education Sales 130

Sales Hacker

JULY 20, 2020

Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Sure, you get results. Why Most Case Studies Fail to Close Sales. You can teach a little piece of it.

Prospecting 135

Prospecting Objectives and Key Results Clients Closing 135

Sales Hacker

FEBRUARY 6, 2020

Have a Game Plan. What is the objective of the meeting? . Knowing who is involved, and understanding the company will help you better align and position your solution to the business drivers, the needs, and the objectives that are at the heart of the deal at hand. . This is your opportunity to elevate the conversation. .

Meeting 135

Meeting Customers Drivers/motivators Objectives and Key Results 135

Outreach

NOVEMBER 2, 2021

Rather than regurgitating information, we need salespeople to recall it in the moment and apply it within the context of the conversation. Objection prompts: What are the most common objections your reps hear, and how do you handle them? Pricing and packaging prompts: What are the key details specific to your organization?

Objectives and Key Results 105

Objectives and Key Results Inside sales Sales Gaming 105