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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.”

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Your Numbers Have To Add Up

Tibor Shanto

Want to split a room of salespeople, just ask if “sales is a numbers game or not?” Full disclosure, I came from the sales is a numbers game camp. While it is safe to say I have evolved, I have not abandoned my “sales is a numbers game” friends. The debate has raged on for years with few converts. Numbers Are Here To Stay.

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3 Keys That Determine the Length of Your Sales Cycle

Understanding the Sales Force

They are inter-related milestones and they are game changers. Your chance of having a conversation with the decision maker is much greater (because of urgency). Remove urgency from that scenario and your chances of having that decision maker conversation become more unlikely and a longer sales cycle becomes more likely.

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Framing A Sales Conversation – How To Do It Right

The 5% Institute

Something we teach Sales Professionals and Business Owners that make their sales conversations a lot more successful, is framing a sales conversation – also known as a pre-frame. Framing a sales conversation is a game changer. What Is Framing A Sales Conversation?

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The Complete Guide to Cold Call Scripts

Veloxy

You can use these scripts, tips, and tricks to up your cold call game. Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. You’ll start the conversation off with an air of confidence and familiarity. Open-ended questions will help keep the conversation flowing.

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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. Highlight key benefits and use visuals if possible. We need to know what we want to achieve.