Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

Sales Hacker

MAY 21, 2024

16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach. 21:09 – Leveraging content marketing to punch above your weight as a startup. 41:18 – One thing that is working for Daniel in go-to-market right now. Referenced: The Happy Customer Festival on June 4, 2024.

GTM 122

GTM Go To Market B2B Networking 122

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM 123

GTM Go To Market B2C B2B 123

Sales Gravy

SEPTEMBER 19, 2024

In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Customer-Centered Strategy: A customer-first approach drives effective go-to-market strategies.

Go To Market 98

Go To Market Sales Strategize Gaming 98

Heinz Marketing

OCTOBER 1, 2022

The post Top 5 Reasons Why I’m Going to Marketing Prof’s B2B Forum appeared first on Heinz Marketing. You don’t want to miss this! Reason #2 Network with the best in the field. BONUS reminder: Sign up today for the in-person event and get 20% off your ticket with coupon code: MPB2BFTW. Hope to see you in Boston!

Go To Market 119

Go To Market B2B Networking Strategize 119

Force Management

MARCH 14, 2024

Start by equipping every member of your go-to-market team with the customer-first mindset associated with the business conversation. The customer journey no longer begins and ends with the salesperson; to stay competitive, it's critical to ensure that value is being created and captured at every stage of the buyer experience.

Conversion 151

Conversion Sell Market share Go To Market 151

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Of course, sales reps are going to optimize the route to conversion. The post Go-to-market tactics that won’t work in a post-pandemic world appeared first on MarTech.

Go To Market 108

Go To Market GTM Strategize Growth 108

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 97

Go To Market GTM Growth Consult 97

SaaStr

JANUARY 8, 2025

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

SaaStr

APRIL 30, 2024

Kyle’s actively reworking their growth model based on new conversion rates and attainment and really trying to find the balance point. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr. But the idea is how far can they take rep capacity this year?

Go To Market 119

Go To Market GTM X-functional Objectives and Key Results 119

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion. This free and ungated report has you covered.

GTM 115

GTM Product Go To Market Drivers/motivators 115

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 125

Go To Market Growth GTM Product 125

Sales Hacker

NOVEMBER 19, 2024

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. 9:41) Challenges in aligning different go-to-market functions. (14:12) 20:26) How TaskUs increased opportunity conversion 4x through better lead engagement. (24:20)

GTM 115

GTM Process Strategic planning Drivers/motivators 115

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 108

Go To Market GTM Non-Profits Quota 108

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Anything we can all do to help our reps know what to do, when, and how it will increase the velocity of sales and conversion rate over time.

Go To Market 107

Go To Market Territory Technique A/B testing 107

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. We might call these conversions, but it’s important to remember that no actual sale is being made. I love the challenge of learning something new.

CRM 116

CRM Campaign Niche Negotiate 116

Sales Hacker

DECEMBER 3, 2024

Strategies for breaking through the noise and attracting buyers into conversations. 47:48) One thing that is working for Mark in go-to-market right now. 47:48) One thing that is working for Mark in go-to-market right now. The vision for Operator and how it aims to revolutionize the sales process.

GTM 104

GTM Sales Technology Technology 104

SaaStr

NOVEMBER 1, 2023

Conflict should always be out in the open with intellectual and emotionally honest conversations. If everyone is hyper-focused on the right things, you have faster conversions. For example, what do you measure a marketing team on? The six GTM models Divvy used going from 0 to a $2.5B Old school might be MQLs or SQLs.

Go To Market 107

Go To Market GTM Quota Up-sell 107

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 115

GTM X-functional Pipeline Construction 115

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B To align the funnel and reduce waste and friction, Divvy would compensate each group, from marketing to customer support, one stage below where they were actually responsible in the funnel. How did they do it? The trick with this formula?

Go To Market 98

Go To Market GTM Quota Up-sell 98

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : HG Insights.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

GTM 106

GTM X-functional Engineering Government 106

SaaStr

OCTOBER 18, 2024

On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. And the real test, if you are going to be committed to hiring an A team is in that moment saying, ‘We’re still going.

Sales 120

Sales Up-sell Go To Market Gaming 120

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement. .”

B2B 103

B2B Launch Go To Market Start-ups 103

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

A/B testing 109

A/B testing UX CRM Strategize 109

Martech

MARCH 26, 2025

Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Dig deeper: How 3 companies are reinventing event marketing with SoLoMo “It’s more important to share what the data means and how your audience can use it,” Linn said. Processing.

Launch 110

Launch Promote Trust Campaign 110

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now. 8:38) Shifting focus from new logos to customer retention and expansion. (15:10) 15:10) Implementing shared compensation goals across teams. (20:37)

GTM 108

GTM Customers Growth Technology 108

Sales Hacker

NOVEMBER 12, 2024

As the leader of Crunchbase’s go-to-market functions, and the de facto general manager of its data licensing business, Neal has a cross-functional and holistic understanding of how to provide value to customers and generate revenue. There’s a reason Rippling and Stripe switched over.

GTM 111

GTM Customers Growth Go To Market 111

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 94

GTM Territory Pipeline Growth 94

Martech

NOVEMBER 21, 2024

But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.

GTM 103

GTM Drivers/motivators Legal Finance 103

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Lead conversion. AI-powered marketing analysts Beyond prospecting, AI agents also act as strategic marketing analysts. My agents handle: ICP (ideal customer profile) building. Company research.

GTM 113

GTM Strategic planning Strategize B2B 113

Partners in Excellence

JANUARY 7, 2025

The team went through the usual litany of CRM, sales enablement, research, marketing/outreach, conversational intelligence and other platforms. We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. We aren’t there yet.

Process 126

Process Strategize Clients Technology 126

Martech

OCTOBER 3, 2024

The report, “The Impact of AI on Go-to-Market Strategies, Programs, and Investments,” can be found here. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents. Larger firms anticipate needing more capital for data, people and technology.

Launch 66

Launch Technology Technology Campaign 66

Martech

NOVEMBER 27, 2024

However, the conversation often neglects a key component in the shadows: people. McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. AI continues to embed itself into the fabric of business.

GTM 112

GTM Teamwork Technology Technology 112