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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Kelly resides in Austin, Texas, with her husband and three children.

GTM 124
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7 Top CRO Tips on Annual Planning

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. If demand gen slows, conversion rates drop, or outbound outreach hits a wall, these bets ensure we have new growth drivers ready.

GTM 68
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Optimizely: A unified workflow for marketers

Martech

One Optimizely executive described their go-to-market as “ threading the needle.” Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” That doesn’t mean abandoning the mid-market or small businesses.

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Optimizely: A unified workflow for marketers

Martech

One Optimizely executive described their go-to-market as “ threading the needle.” Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. That doesn’t mean abandoning the mid-market or small businesses. In other words, its market is consumers, not businesses. “My

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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I definitely encourage you to check them out, go to vidyard.com/pipeline, and you can get a free high-conversion virtual sales playbook. So, very excited to have with us today, the Chief Marketing Officer of Newsela , Adriel Sanchez. How big of a shift was it to go from commercial to public sector? You were at SAP.

Pipeline 117
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Sales Pipeline Radio, Episode 263: Q & A with Geoff Webb @isolvedhcm

Heinz Marketing

Matt: Well, speaking of getting there, you will recognize that our guest today, if you find him on LinkedIn, you’ll see that he actually lives deep in the heart of Texas, but his accent sort of gives away the fact that he is a proud University of Liverpool graduate as well. Geoff: It absolutely is. So I’d love to talk more.

Pipeline 122
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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

The Q2 sort of field marketing season really took a sharp left-hand turn. How has sort of go to market strategy really shifted, and what are people learning about that so far this year? Cheri: You’re right about the field marketing world just shifting. In some cases, just hit the brakes entirely. It was overnight.

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