Sales Hacker

SEPTEMBER 22, 2023

Thanks for reading The GTM Newsletter! Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1.

GTM 122

GTM X-functional Inside sales User Experience 122

SaaStr

AUGUST 26, 2024

So To help facilitate additional networking, conversations, and community, we’ve added not one, but FOUR brand new micro-events within the event to SaaStr annual this year, PLUS new features to Braindates , The Big Party and Meet a VC. We get it :)!

Networking 114

Networking GTM X-functional Finance 114

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 114

B2B GTM Objectives and Key Results Sell 114

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. However, if you have misalignment in your GTM teams, this is the place to start looking. Ensure all GTM teams are having regular conversations with customers.

GTM 59

GTM Growth Customers X-functional 59

SaaStr

FEBRUARY 2, 2022

There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. While I initially found myself fiercely defending PLG (self-service, bottom-up, viral growth models), my beloved metrics (costs for signup, traffic conversion rate, etc.) 2018’s Lesson from Salesforce.

Growth 111

Growth Product GTM X-functional 111

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. x in this case, you would already be at break even. Over the past 5-7 years, Sapphire has seen in its data the base composition of GTM teams at best-in-class companies changed dramatically.

Go To Market 107

Go To Market GTM Non-Profits Quota 107

SaaStr

JULY 12, 2024

They aren’t part of the water cooler conversations or close to the center of power and decision-making. Open source is all about value creation, and GTM teams are all about value capture. You can get wowed by someone saying they have this playbook that worked at x company and that they can apply it to yours.

GTM 113

GTM X-functional Meeting Pitch 113

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Now, you don’t know why – there’s no causal link between searching and conversion. Increasing these may correlate with lower conversion rates.”. Common Conversion Activities in SaaS.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They grew 2.5x

Go To Market 117

Go To Market GTM X-functional Objectives and Key Results 117

ConversionXL

JULY 8, 2020

Conversions. The keyword insertion function matches the exact keyword someone typed in. Price extensions help can increase the relevance and improve conversions of your ads. Conversion Tracking. You can only optimize what you measure, but conversion tracking is also vital to automation. Phone calls. Image source ).

GTM 100

GTM X-functional Appointment Campaign 100

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. It will give you the total number of users, sessions, events, conversions, and more. Conversions are topped out at 30 per account.

GTM 136

GTM Campaign Follow-up Start-ups 136

ConversionXL

APRIL 25, 2016

This will help you define conversions, set up goals, events, etc. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. This can help you identify opportunities to increase conversions (e.g. Image Source.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 89

GTM Negotiate Profit margin Contract 89

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. The Future of Work Is With An AI Assistant Organizations are leveraging AI, this X-factor, by moving toward the AI assistant, the copilot, and the virtual agent. AI is the X-factor. This is common. That’s reality now.

X-functional 67

X-functional Government Technology Technology 67

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Prospecting is about having a conversation with a client. Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains.

Prospecting 62

Prospecting SQL GTM X-functional 62

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Do more and more people use Feature X? Does it help with conversions? it’s fairly easy to pair that data with a Google Analytics client ID and calculate conversion rates (not just lead-generation rates) for your campaigns.

Gaming 85

Gaming Sports SQL X-functional 85

Highspot

MAY 20, 2022

Cumulatively, this knowledge should guide sellers through any customer conversation, at any stage of the sales funnel. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Product: Details approach for specific product line. Post Sales: Details the post-sale handoffs.

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? Harry Stebbings: Digging into the conversations they do actually have. In terms of the more becoming obvious.

Price 62

Price GTM Up-sell Product 62

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. That’s an internal function, but to the customer it shouldn’t be obvious that that’s their obligation, right?

X-functional 54

X-functional SQL Pipeline Go To Market 54

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 106

GTM Gambling B2B E-commerce 106

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

GTM 52

GTM X-functional B2C B2B 52

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 64

GTM Up-sell Start-ups Gaming 64

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. It’s one of my faves.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84