Hubspot

FEBRUARY 25, 2014

But no one brain can be a conversion optimizer, designer, and content expert at once. Conversation is the heart of inbound marketing -- and conversations happen in our everyday interactions, at in-person events, and at conferences. And most importantly, it’s tough. We rely on the talents and skill sets of others.

High impact 78

High impact Sports Follow-up Strategize 78

Partners in Excellence

SEPTEMBER 30, 2014

He talked about the 354 conversations with C-Level executives he had in one week. I don’t know what the typical work week is, but let’s look at this data across 3 possible workweeks: For a 40 hour workweek, to have 354 conversations, that’s 6.8 minutes per “conversation.”

Conversion 90

Conversion Appointment High impact Sales 90

Partners in Excellence

SEPTEMBER 21, 2023

Collaborative conversations are at the core of about everything we achieve in business. They are the core of great coaching conversations. They are the foundation of high impact conversations with our customers. What do we have to do to conduct high impact, collaborative conversations?

Conversion 87

Conversion Construction High impact Trust 87

Partners in Excellence

FEBRUARY 2, 2022

First, while I believe there is huge potential with conversational intelligence, I have to confess a lot of cynicism in how it is sold and used today. Sometimes, I tend to think conversational intelligence is an oxymoron. But I had a brain fart in thinking about conversational intelligence.

Conversion 71

Conversion High impact Gaming Meeting 71

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. The problem is, these are the starting points to a conversation. And if they work, as we would hope they work, can we carry on the conversation? These conversations precede any conversation about how we might help them.

Conversion 77

Conversion High impact Technology Technology 77

ClickFunnels

JULY 21, 2021

Obviously, an elevator pitch is effective if it achieves the salesperson’s desired result: conversion. High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. Saying “effective elevator pitch” is a bit ambiguous. CTA] Sign up now!

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Hubspot

NOVEMBER 25, 2019

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Featured Resource: Ecommerce Conversion Rate Tracker.

Conversion 100

Conversion Angle Agriculture User Experience 100

Cerebral Selling

AUGUST 30, 2022

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! the order you ask them in, and how you listen to answers also significantly impact the success of discovery conversations.

High impact 249

High impact Up-sell Networking Sell 249

Partners in Excellence

OCTOBER 6, 2022

We aren’t engaging them in conversations about what they care about and how they communicate with others in their organizations–the language of their business, and how they speak/work with each other. Our sellers are ill prepared to engage customers in high impact conversations. We changed the language.

Conversion 86

Conversion Customers Construction Drivers/motivators 86

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 127

Strategize User Experience High impact Construction 127

Partners in Excellence

NOVEMBER 29, 2023

I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. We want to—we need to—have high impact conversations with our prospects and customer.

High impact 124

High impact Pitch Conversion Prospecting 124

Hubspot

JUNE 5, 2023

The approach consists of four steps that will help emotions seep into your sales conversations. If you can impact or persuade them at an emotional level across all your interactions, you will not only win the deal you are working on, you will create a customer for life. 4 Steps to Getting Emotions to Seep into Sales Conversations 1.

Service 88

Service Conversion Objectives and Key Results High impact 88

Partners in Excellence

OCTOBER 2, 2024

Or what if, through conducting high impact meetings, we reduce the number of meetings we need to win deals? I would be a hypocrite, if I didn’t confess that within my team, each of us has a weekly “high impact” meeting metric. But to qualify for a high impact meeting, we have very specific goals.

Meeting 123

Meeting High impact Quota Start-ups 123

Partners in Excellence

SEPTEMBER 18, 2024

Despite YoY plummeting win rates, based on my feeds, the biggest challenge facing sellers is not winning, but seems to be prospecting, engaging customers in conversations, hopefully finding and qualifying new opportunities. When we actually get a customer on a call, our conversion rates are horrible, and getting worse. . Why is this?

Prospecting 116

Prospecting High impact Represent Conversion 116

Partners in Excellence

JUNE 10, 2024

If I’m clever, I might ask, “How do I integrate these issues into a conversation with a CFO of a medium size medical device manufacturer?” We’re stumped, what’s the next question we ask, where do we go in the conversation? How do we engage this CFO in a high impact two way conversation?

High impact 99

High impact Healthcare Manufacturing Follow-up 99

Partners in Excellence

NOVEMBER 30, 2017

In a sales world that seems to be dominated by ever increasing volume, it’s ironic to realize one of the greatest sales hacks is actually to have fewer but more impactful conversations. As we drilled into the data, we found the fundamental reasons were they weren’t designing and executing high impact sales calls.

Conversion 54

Conversion Sales Meeting High impact 54

Partners in Excellence

APRIL 14, 2017

However, as I listened to many of the presenters and much of the conversation, there was one theme that disturbed me. They engage people in conversations. As sales people we want to engage our customers in high impact two way conversations. Related Posts: Messaging Or Engaging, Where Is The Conversation?

Conversion 50

Conversion High impact Technique Education 50

ConversionXL

OCTOBER 23, 2015

That’s where qualitative conversion research comes into play. Despite optimizing your lead gen form, which you suspect is the problem, you’re not seeing a major increase in conversions. Conversion research, qualitative or quantitative, is vital. increase in conversions is worth millions of dollars in revenue per year.

UX 122

UX Objectives and Key Results Conversion High impact 122

Partners in Excellence

APRIL 1, 2021

How could they possibly have a high impact conversation with senior people? It’s not the role, I think the role can be very impactful. They are expected to have credible/impactful conversations with those customers. How do we get more people that we call interested in having a conversation?”

Manufacturing 106

Manufacturing High impact Prospecting Up-sell 106

Partners in Excellence

JANUARY 26, 2021

. “If it takes so many emails/dials to produce a conversation, to double the conversations, we simply double the emails/dials.” ” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations.

Process 130

Process Sales B2B Quota 130

Cerebral Selling

OCTOBER 7, 2024

message, send them an article, white paper, or even a book that’s relevant to their business, a challenge they’re likely experiencing, or a recent conversation you had with them. Listening to him speak at a conference one year, I heard him share a high-impact and relevant insight when it comes to building reciprocity.

Pitch 176

Pitch Sports Up-sell Prospecting 176

Partners in Excellence

OCTOBER 29, 2021

Sadly, this form of questioning seems to dominate too many conversations. Customers recognize the manipulation, they know they aren’t learning anything in the conversation. It’s these questions that drive collaborative conversations. This questioning isn’t focused on learning or understanding.

Legal 126

Legal High impact Pitch Conversion 126

Partners in Excellence

JANUARY 11, 2022

We learn how to make high impact sales calls by having lots of conversations with customers–whether through social engagement, email, phone, Zoom, or F2F. Afterword: Thanks Andy Paul for a great conversation on this. As we gain more experience we learn and improve our ability to execute those things.

Cross-sell 130

Cross-sell Quota High impact Prospecting 130

Partners in Excellence

SEPTEMBER 22, 2024

High impact coaching is a collaborative learning conversation. And in the process of conducting these collaborative conversations we learn much more about the individual and how they might grow, and we accomplish our business management objectives. This is not coaching!

Pipeline 108

Pipeline High impact Meeting Growth 108

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. And if we cannot contribute anything more to the conversation, they are doing the right thing. On the face, they might look a lot like the second alternative posed above, but we typically start our conversations differently.

Growth 117

Growth High impact Trust Conversion 117

Partners in Excellence

APRIL 17, 2024

In past posts, I’ve spoken a lot about unique skills sellers need to improve their effectiveness and impact in engaging customers. I’ve written about business and financial acumen–our ability to engage our customers in high impact conversations about their businesses.

High impact 120

High impact Service Conversion Growth 120

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Retail 89

Retail High impact Campaign Promote 89

Partners in Excellence

AUGUST 30, 2023

We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. And each person in a conversation brings these factors into the conversation… As conversations progress, things change. People buy from people. People buy from people they trust.

High impact 107

High impact Conversion Trust Up-sell 107

Martech

NOVEMBER 16, 2023

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility.

Engineering 114

Engineering User Experience High impact Technology 114

Partners in Excellence

APRIL 19, 2022

I could hold my own in any conversation, at any level within my banking customers. This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. We could have conversations about what to do, how to solve them.

Customers 106

Customers High impact Prospecting Conversion 106

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Awareness: share your message in brand-safe environments.

B2B 138

B2B A/B testing Campaign Lead generation 138

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. So understanding the new “intent” and ”conversational” landscape of search will be mission-critical for success, according to BrightEdge.

Healthcare 122

Healthcare Finance Entertainment Education 122

Martech

OCTOBER 19, 2023

Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place.

B2C 121

B2C Launch High impact Market share 121

Martech

AUGUST 8, 2024

Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement. Integrate seamlessly : Tools that work well with your stack’s other high-value tools/platforms. Pull user logs for each tool.

Objectives and Key Results 118

Objectives and Key Results Strategize Technology Technology 118

Jeff Shore

APRIL 19, 2018

But on top of all those amazing resource, there is one more high-impact method of perfecting your closing technique: Teach Yourself. The process is about reflecting on every sales conversation and asking yourself some pointed (and often uncomfortable) questions: I didn’t get that sale. You can join me at the Closing 2.0

Closing 113

Closing Technique High impact Presentation 113

Partners in Excellence

MAY 22, 2022

What if we applied the principles of high impact, value creating selling to our work with our own people? High performing sales people know how to manage all these issues. They know how to work, engaging customers in collaborative conversations, helping them learn, and achieve their objectives.

Customers 131

Customers High impact Consult Process 131

Partners in Excellence

DECEMBER 15, 2023

We often gauge the quality of our conversations by the responses we get in those conversations. I have learned to gauge the quality of the conversation, the quality of engagement by the questions the people are asking. ” We see the same thing in “coaching conversations.”

Construction 118

Construction Pipeline Gaming Conversion 118