ClickFunnels

JULY 21, 2021

Obviously, an elevator pitch is effective if it achieves the salesperson’s desired result: conversion. High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. So this is an important part of the process — don’t skip it.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Hubspot

NOVEMBER 25, 2019

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Featured Resource: Ecommerce Conversion Rate Tracker.

Conversion 100

Conversion Angle Agriculture User Experience 100

Sales Hacker

NOVEMBER 18, 2020

In your discovery process, you need to go beyond surface problems to understand the impact those problems have on your customer. What’s the financial impact? What’s the personal impact? How does it work and change and improve their current process? How committed are they to solving this problem?

Process 126

Process Customers Prospecting Sales 126

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Using CRO Research in the Website Planning Process. UX reports. User testing results.

Process 103

Process A/B testing Objectives and Key Results UX 103

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. The problem is, these are the starting points to a conversation. And if they work, as we would hope they work, can we carry on the conversation? These conversations precede any conversation about how we might help them.

Conversion 77

Conversion High impact Technology Technology 77

Partners in Excellence

OCTOBER 2, 2024

It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. Or what if, through conducting high impact meetings, we reduce the number of meetings we need to win deals? But to qualify for a high impact meeting, we have very specific goals.

Meeting 124

Meeting High impact Quota Start-ups 124

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. Processing. Email: Business email address Sign me up!

Strategize 119

Strategize User Experience High impact Construction 119

Partners in Excellence

APRIL 17, 2024

If we don’t understand change, how can we ever expect our customers to understand it and want to navigate the change process? What about tools to help us and our customers manage the process? In past posts, I’ve spoken a lot about unique skills sellers need to improve their effectiveness and impact in engaging customers.

High impact 121

High impact Service Conversion Growth 121

Partners in Excellence

OCTOBER 29, 2021

Sadly, this form of questioning seems to dominate too many conversations. As sellers, too often our “discovery” process really focuses on giving the opportunity to pitch our products. Customers recognize the manipulation, they know they aren’t learning anything in the conversation. People recognize it.

Legal 127

Legal High impact Pitch Conversion 127

Hubspot

SEPTEMBER 29, 2010

One of our HubSpot customers was in the process of updating their home page. talks about Primary Conversion Goals. She says that most sites have multiple conversion goals. So what is your primary conversion goal for your home page? And they were at an impasse between two different home pages. What to do?

Conversion 62

Conversion A/B testing High impact Follow-up 62

Partners in Excellence

NOVEMBER 30, 2017

In a sales world that seems to be dominated by ever increasing volume, it’s ironic to realize one of the greatest sales hacks is actually to have fewer but more impactful conversations. As we drilled into the data, we found the fundamental reasons were they weren’t designing and executing high impact sales calls.

Conversion 54

Conversion Sales Meeting High impact 54

Cerebral Selling

OCTOBER 7, 2024

message, send them an article, white paper, or even a book that’s relevant to their business, a challenge they’re likely experiencing, or a recent conversation you had with them. Listening to him speak at a conference one year, I heard him share a high-impact and relevant insight when it comes to building reciprocity.

Pitch 176

Pitch Sports Up-sell Prospecting 176

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. And if we cannot contribute anything more to the conversation, they are doing the right thing. On the face, they might look a lot like the second alternative posed above, but we typically start our conversations differently.

Growth 118

Growth High impact Trust Conversion 118

Partners in Excellence

MAY 22, 2022

What if we applied the principles of high impact, value creating selling to our work with our own people? ” We know our customers struggle in their process, they don’t know how to buy, what they should be looking at, the risks. They need help with their process and in their journey.

Customers 131

Customers High impact Consult Process 131

Partners in Excellence

SEPTEMBER 22, 2024

High impact coaching is a collaborative learning conversation. And in the process of conducting these collaborative conversations we learn much more about the individual and how they might grow, and we accomplish our business management objectives. This is not coaching!

Pipeline 109

Pipeline High impact Meeting Growth 109

Jeff Shore

APRIL 19, 2018

But on top of all those amazing resource, there is one more high-impact method of perfecting your closing technique: Teach Yourself. The learning process was all about failure. The Process of Improvement. Was the closing question consistent with the tone of the entire conversation? You can join me at the Closing 2.0

Closing 113

Closing Technique High impact Presentation 113

ConversionXL

OCTOBER 23, 2015

That’s where qualitative conversion research comes into play. Despite optimizing your lead gen form, which you suspect is the problem, you’re not seeing a major increase in conversions. Conversion research, qualitative or quantitative, is vital. increase in conversions is worth millions of dollars in revenue per year.

UX 122

UX Objectives and Key Results Conversion High impact 122

Martech

NOVEMBER 16, 2023

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Business email address Subscribe Processing. Intellimize’s AI-powered Account-Based Marketing experiences (ABX) allow marketers to orchestrate personalized experiences across every touchpoint in the buyer’s journey.

Engineering 108

Engineering User Experience High impact Technology 108

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : AI-driven tools reduce the manual effort of prospecting by surfacing high-quality leads and giving SDRs the data they need to personalize outreach more effectively. Conversational Emails and Outreach Challenge : SDRs often struggle to send personalized emails at scale to maintain a genuine connection with prospects.

Objectives and Key Results 80

Objectives and Key Results GTM CRM Follow-up 80

Heinz Marketing

JULY 9, 2021

WordStream defines content amplification as the process of helping your content reach a significantly wider audience. Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Content amplification is somewhat of a broad term.

B2B 138

B2B A/B testing Campaign Lead generation 138

Partners in Excellence

JANUARY 11, 2022

We learn how to make high impact sales calls by having lots of conversations with customers–whether through social engagement, email, phone, Zoom, or F2F. Afterword: Thanks Andy Paul for a great conversation on this. As we gain more experience we learn and improve our ability to execute those things.

Cross-sell 131

Cross-sell Quota High impact Prospecting 131

Partners in Excellence

APRIL 19, 2022

I could hold my own in any conversation, at any level within my banking customers. This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. In that process, I became expert at certain problems my customer had.

Customers 106

Customers High impact Prospecting Conversion 106

Martech

OCTOBER 19, 2023

Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Business email address Subscribe Processing. Get MarTech!

B2C 115

B2C Launch High impact Market share 115

Partners in Excellence

SEPTEMBER 4, 2024

When one enters a conversation about “coaching,” it’s often confusing, we may be talking about apples and oranges–both are important, but they are very different. Across all these different types of coaching, we find some commonalities in the goals and approaches for high impact coaching.

Sports 109

Sports High impact Education Process 109

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Processing. Keyword research can only take you so far and even with tools, the process can be tedious. If you need to edit a photo, change colors or remove a person from the background, you can do so with the help of AI.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Gong.io

JULY 31, 2019

It sets the tone to conversational. It comes across as interrogative and lowers the perceived value of your conversation. That way, if you go further in this process with us, you’ll know it’s time well spent. Buying process: Walk me through how you purchased [incumbent]. This negatively impacts the outcome.

Contract 128

Contract Sales Trust Closing 128

Martech

AUGUST 8, 2024

Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement. Integrate seamlessly : Tools that work well with your stack’s other high-value tools/platforms. Processing. Pull user logs for each tool.

Objectives and Key Results 109

Objectives and Key Results Strategize Technology Technology 109

Search Engine Land

DECEMBER 12, 2023

Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. Business email address Subscribe Processing. Read our guide on how to unlock high impact at minimal cost for YouTube Ads by Search Engine Land contributor and YouTube ads expert Cory Henke for more information.

Campaign 112

Campaign High impact Strategize Launch 112

Sales Hacker

JULY 26, 2021

Steps involved in a Slack conversation: Step 1: Open Slack. Zoom offers a similarly simple process for connecting. What all these examples have in common is that they use technology to simplify processes, thus adapting to a world that expects a more simple solution. Today’s sales processes. Step 3: Type the message.

Quota 129

Quota Cold Call CRM Sales 129

Partners in Excellence

SEPTEMBER 28, 2023

Rather than measuring activity or meetings, what if we started looking at high impact interactions? And doing this would improve our own time utilization, because it is more likely to result in a high impact conversation with the customer/prospect. We have the tools that help us do this, we just have to use them.

High impact 119

High impact Meeting Customers Closing 119

Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. It assists them in creating high-quality content. Use a conversational and relatable tone to connect with the audience. Website copy.

Angle 114

Angle Objectives and Key Results Education Strategize 114

Search Engine Land

MAY 2, 2024

Right now, we’re holding our breath (and monitoring closely) to see the impact of that budget cut and ascertain the degree of any degradation in traffic and conversions as a result. Business email address Subscribe Processing. Video ads are a great low-cost, high-impact way to engage new people.

Campaign 97

Campaign High impact Clients Growth 97

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. Drift : For AI-powered chatbots and conversational marketing. But let’s not get too distracted by the shiny new toy everyone’s raving about.

Strategize 97

Strategize B2B Lead generation Objectives and Key Results 97

Partners in Excellence

SEPTEMBER 25, 2023

In addition to technology, we revise and redesign our processes to make us more efficient. Much may be unrelated to the conversation or what we are trying to accomplish together. Likewise, from the buyer side, we leverage technology, digital buying processes, everything we can to avoid human interaction. We suffer FOMU and FOFU.

Technology 126

Technology Technology Meeting High impact 126

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. A reality check.

B2B 108

B2B GTM Cross-sell Cold Call 108

Partners in Excellence

SEPTEMBER 3, 2013

It’s no wonder that customers are completing as much as 70% of their buying process before engaging sales people. They want to invest their time with people who are prepared, who are ready to engage in high impact conversations about their businesses. It increases the quality of our conversations and engagement.

High impact 91

High impact Pitch Customers Conversion 91