Sales Hacker

JUNE 30, 2020

The process for developing a new habit [13:08]. Habits that create high-impact behaviors [17:25]. The lowdown on high-impact habit virtual masterclasses [35:08]. And we’re going to hear what is that one habit in the conversation that follows. So it’s a great conversation.

High impact 106

High impact Meeting Drivers/motivators Conversion 106

Partners in Excellence

FEBRUARY 21, 2025

But what happens when we start to think about conversations, rather than questions and answers? A conversation is a shared experience, between the participants. Conversations tend to be dynamic, evolving, and fluid. In great conversations, we find the the development of new ideas, and each idea builds on the previous ideas.

Customers 97

Customers High impact Gaming B2B 97

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. Drift : For AI-powered chatbots and conversational marketing. But let’s not get too distracted by the shiny new toy everyone’s raving about.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

AUGUST 8, 2024

Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement. Integrate seamlessly : Tools that work well with your stack’s other high-value tools/platforms. Processing. Pull user logs for each tool.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Processing. Keyword research can only take you so far and even with tools, the process can be tedious. If you need to edit a photo, change colors or remove a person from the background, you can do so with the help of AI.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. We have very rich conversational intelligence tools.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Hubspot

FEBRUARY 25, 2014

But no one brain can be a conversion optimizer, designer, and content expert at once. Many organizations rely on strategic upselling as a high-value revenue stream. This process leans heavily on consistent relationship-building and continued engagement. And most importantly, it’s tough. Then, bridge the gap with content.

High impact 78

High impact Sports Follow-up Strategize 78

Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Partners in Excellence

DECEMBER 31, 2024

Within our own organization, while we have been able to leverage all sorts of data for many years, we’ve been able to leverage the Minimum Viable Metric approach with great impact. We track 3 things: We have a single top of funnel metric: Number of high impact conversations within our ICP per week.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. It assists them in creating high-quality content. Use a conversational and relatable tone to connect with the audience. Website copy.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Hubspot

AUGUST 18, 2020

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Here, we'll get a picture of how affordable AI can streamline your sales process and some of the best tools available in the space. How Affordable AI Streamlines Sales Processes.

Process 98

Process Sales Prospecting Technology 98

Cerebral Selling

AUGUST 30, 2022

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! This makes the process of revealing their problems significantly more fun than answering, “what are your problems and what support do you need?”

High impact 254

High impact Up-sell Networking Sell 254

Sales Hacker

NOVEMBER 18, 2020

In your discovery process, you need to go beyond surface problems to understand the impact those problems have on your customer. What’s the financial impact? What’s the personal impact? How does it work and change and improve their current process? How committed are they to solving this problem?

Process 132

Process Customers Prospecting Sales 132

ClickFunnels

JULY 21, 2021

Obviously, an elevator pitch is effective if it achieves the salesperson’s desired result: conversion. High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. So this is an important part of the process — don’t skip it.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Hubspot

NOVEMBER 25, 2019

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Featured Resource: Ecommerce Conversion Rate Tracker.

Conversion 100

Conversion Angle Agriculture User Experience 100

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching to improve sales performance and increase win rates. What is AI Sales Coaching?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Using CRO Research in the Website Planning Process. UX reports. User testing results.

Process 103

Process A/B testing Objectives and Key Results UX 103

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. The problem is, these are the starting points to a conversation. And if they work, as we would hope they work, can we carry on the conversation? These conversations precede any conversation about how we might help them.

Conversion 77

Conversion High impact Technology Technology 77

Partners in Excellence

OCTOBER 2, 2024

It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. Or what if, through conducting high impact meetings, we reduce the number of meetings we need to win deals? But to qualify for a high impact meeting, we have very specific goals.

Meeting 139

Meeting High impact Quota Start-ups 139

Partners in Excellence

OCTOBER 29, 2021

Sadly, this form of questioning seems to dominate too many conversations. As sellers, too often our “discovery” process really focuses on giving the opportunity to pitch our products. Customers recognize the manipulation, they know they aren’t learning anything in the conversation. People recognize it.

Legal 155

Legal High impact Pitch Conversion 155

Partners in Excellence

APRIL 17, 2024

If we don’t understand change, how can we ever expect our customers to understand it and want to navigate the change process? What about tools to help us and our customers manage the process? In past posts, I’ve spoken a lot about unique skills sellers need to improve their effectiveness and impact in engaging customers.

High impact 143

High impact Service Conversion Growth 143

Search Engine Land

AUGUST 23, 2024

” Setting clear goals and benchmarks should always be the first step in your SEO prioritization process. Processing. Technical SEO fixes don’t always directly and immediately impact revenue, making it harder to connect the fix with a tangible result in the short term. Will it have a high impact?

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Partners in Excellence

SEPTEMBER 22, 2024

High impact coaching is a collaborative learning conversation. And in the process of conducting these collaborative conversations we learn much more about the individual and how they might grow, and we accomplish our business management objectives. This is not coaching!

Pipeline 138

Pipeline High impact Meeting Growth 138

Partners in Excellence

APRIL 19, 2022

I could hold my own in any conversation, at any level within my banking customers. This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. In that process, I became expert at certain problems my customer had.

Customers 141

Customers High impact Prospecting Conversion 141

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. And if we cannot contribute anything more to the conversation, they are doing the right thing. On the face, they might look a lot like the second alternative posed above, but we typically start our conversations differently.

High impact 139

High impact Growth Trust Prospecting 139

Partners in Excellence

MAY 22, 2022

What if we applied the principles of high impact, value creating selling to our work with our own people? ” We know our customers struggle in their process, they don’t know how to buy, what they should be looking at, the risks. They need help with their process and in their journey.

Customers 143

Customers High impact Consult Process 143

Cerebral Selling

OCTOBER 7, 2024

message, send them an article, white paper, or even a book that’s relevant to their business, a challenge they’re likely experiencing, or a recent conversation you had with them. Listening to him speak at a conference one year, I heard him share a high-impact and relevant insight when it comes to building reciprocity.

Pitch 181

Pitch Sports Up-sell Prospecting 181

Hubspot

SEPTEMBER 29, 2010

One of our HubSpot customers was in the process of updating their home page. talks about Primary Conversion Goals. She says that most sites have multiple conversion goals. So what is your primary conversion goal for your home page? And they were at an impasse between two different home pages. What to do?

Conversion 62

Conversion A/B testing High impact Follow-up 62

Partners in Excellence

NOVEMBER 30, 2017

In a sales world that seems to be dominated by ever increasing volume, it’s ironic to realize one of the greatest sales hacks is actually to have fewer but more impactful conversations. As we drilled into the data, we found the fundamental reasons were they weren’t designing and executing high impact sales calls.

Conversion 54

Conversion Sales Meeting High impact 54

Partners in Excellence

AUGUST 14, 2024

Whether it’s performance dashboards, looking at performance to date, or conversational intelligence tools that help us understand what happened. High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them?

Cross-sell 134

Cross-sell Pipeline High impact Meeting 134

Partners in Excellence

SEPTEMBER 28, 2023

Rather than measuring activity or meetings, what if we started looking at high impact interactions? And doing this would improve our own time utilization, because it is more likely to result in a high impact conversation with the customer/prospect. We have the tools that help us do this, we just have to use them.

High impact 146

High impact Meeting Customers Closing 146

Partners in Excellence

JANUARY 11, 2022

We learn how to make high impact sales calls by having lots of conversations with customers–whether through social engagement, email, phone, Zoom, or F2F. Afterword: Thanks Andy Paul for a great conversation on this. As we gain more experience we learn and improve our ability to execute those things.

Cross-sell 149

Cross-sell Quota High impact Prospecting 149

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. LoopMe’s Brand Outcome Scores is an AI-powered media scoring tool.

A/B testing 66

A/B testing Launch High impact Campaign 66

Highspot

APRIL 1, 2025

Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals. You can experiment with negotiation tactics and tackle tough conversations without worrying about peers or clients observing every misstep.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Partners in Excellence

SEPTEMBER 3, 2013

It’s no wonder that customers are completing as much as 70% of their buying process before engaging sales people. They want to invest their time with people who are prepared, who are ready to engage in high impact conversations about their businesses. It increases the quality of our conversations and engagement.

High impact 113

High impact Pitch Customers Conversion 113