Partners in Excellence

JANUARY 22, 2025

We all have been the subject of the most horrible LLM generated emails, social media conversations, AI generated posts. What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies. Without that, they struggled with making a choice.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 122

Technology Technology Government Legal 122

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. This lets your team focus on high-impact, personal engagements.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Let’s get into it. Product-led SEO.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Additionally, a company might use technology such as AI-driven chatbots to provide real-time customer insights that allow their salespeople to engage with prospects in a more meaningful way.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Partners in Excellence

OCTOBER 6, 2022

We aren’t engaging them in conversations about what they care about and how they communicate with others in their organizations–the language of their business, and how they speak/work with each other. Our sellers are ill prepared to engage customers in high impact conversations. We changed the language.

Conversion 122

Conversion Customers Construction Drivers/motivators 122

Partners in Excellence

SEPTEMBER 21, 2023

Collaborative conversations are at the core of about everything we achieve in business. They are the core of great coaching conversations. They are the foundation of high impact conversations with our customers. What do we have to do to conduct high impact, collaborative conversations?

Conversion 87

Conversion Construction High impact Trust 87

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. The problem is, these are the starting points to a conversation. And if they work, as we would hope they work, can we carry on the conversation? These conversations precede any conversation about how we might help them.

Conversion 77

Conversion High impact Technology Technology 77

Partners in Excellence

JUNE 10, 2024

If I’m clever, I might ask, “How do I integrate these issues into a conversation with a CFO of a medium size medical device manufacturer?” We’re stumped, what’s the next question we ask, where do we go in the conversation? How do we engage this CFO in a high impact two way conversation?

High impact 110

High impact Healthcare Manufacturing Follow-up 110

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching to improve sales performance and increase win rates. What is AI Sales Coaching?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Partners in Excellence

AUGUST 30, 2023

We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. And each person in a conversation brings these factors into the conversation… As conversations progress, things change. Technology enables us to become enormously efficient.

High impact 141

High impact Conversion Trust Up-sell 141

Partners in Excellence

JULY 12, 2022

Technology can give us summaries about the company and their situation. ” Some that say, “We can outsource it or leverage technology to give us a report!” As an example, within my own company, I have made it my objective to have deep understanding of technology, industrial product, and professional service sectors.

High impact 158

High impact Technology Technology Up-sell 158

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 149

Technology Technology Meeting High impact 149

Partners in Excellence

APRIL 19, 2022

I could hold my own in any conversation, at any level within my banking customers. This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. We could have conversations about what to do, how to solve them.

Customers 141

Customers High impact Prospecting Conversion 141

Heinz Marketing

JULY 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions.

B2B 138

B2B A/B testing Campaign Lead generation 138

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. And if we cannot contribute anything more to the conversation, they are doing the right thing. On the face, they might look a lot like the second alternative posed above, but we typically start our conversations differently.

High impact 139

High impact Growth Trust Prospecting 139

Partners in Excellence

AUGUST 14, 2024

Whether it’s performance dashboards, looking at performance to date, or conversational intelligence tools that help us understand what happened. High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them?

Cross-sell 134

Cross-sell Pipeline High impact Meeting 134

Salesforce

JANUARY 17, 2025

Anyone running a commerce business needs to be concerned with driving conversions. Similarly, a popular jewelry company collects insights from sales associate conversations to pair shoppers with the perfect charm based on the emerging story and emotional indications of those conversations.

Growth 52

Growth High impact Repeat business Promote 52

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Confused yet? In 2021, Big G paid $26.3

Engineering 110

Engineering User Experience High impact Technology 110

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Consider external hires.

A/B testing 108

A/B testing Technology Technology Growth 108

Martech

OCTOBER 19, 2023

These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content. Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations.

B2C 117

B2C Launch High impact Market share 117

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. So understanding the new “intent” and ”conversational” landscape of search will be mission-critical for success, according to BrightEdge.

Healthcare 122

Healthcare Finance Entertainment Education 122

Search Engine Land

DECEMBER 12, 2023

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. Why we care. ” Get the daily newsletter search marketers rely on.

Campaign 112

Campaign High impact Strategize Launch 112

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. LoopMe’s Brand Outcome Scores is an AI-powered media scoring tool.

A/B testing 66

A/B testing Launch High impact Campaign 66

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Campaign 110

Campaign Niche Territory Construction 110

Partners in Excellence

JULY 13, 2023

And over the last 20 years we’ve seen endless technologies aimed at freeing up our time, making us more efficient and productive. And, I suspect, as we introduce this new wave of technology, if it actually does free up time for selling, we will find much of the same. How do we hold those conversations?

Up-sell 118

Up-sell Sell Legal CRM 118

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 112

B2B GTM Cross-sell Cold Call 112

Partners in Excellence

APRIL 7, 2019

It’s critical to create a great impression from the very first conversation. We want, in these first calls, to engage the prospect in a credible, high impact conversation. The model we have is a high volume/high velocity model. No scripting can prepare them to engage in the right conversation.

Manufacturing 94

Manufacturing Pipeline Prospecting High impact 94

Sales Hacker

JULY 26, 2021

Steps involved in a Slack conversation: Step 1: Open Slack. Other examples of technology that make it easier than ever to connect include calendar and scheduling platforms. What all these examples have in common is that they use technology to simplify processes, thus adapting to a world that expects a more simple solution.

Quota 131

Quota Cold Call CRM Sales 131

Hubspot

AUGUST 18, 2020

Given the ever-expanding place this kind of technology has in sales, it's becoming commonplace and sensible for any business to consider where these platforms can fit into their sales efforts. Virtually any business stands to gain something from incorporating this kind of technology into its sales process.

Process 98

Process Sales Prospecting Technology 98

Search Engine Land

SEPTEMBER 26, 2023

Ideally, leverage the technologies your teams are already using. Your technology stack and any known limitations, considerations, or planned changes (including migrations). Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks.

Launch 123

Launch High impact UX Manufacturing 123

Partners in Excellence

OCTOBER 24, 2018

Mindless email is, well crafted emails are high impact (more later). Where most email campaigns and power diallers report fractions of percents, he is in the mid-high double digits. On top of this, he has a set of technology tools to help him automate, refine, and improve his outreach. We can be smart or we can be stupid.

Technology 93

Technology Technology High impact Campaign 93

Heinz Marketing

MAY 20, 2021

Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. For a greater marketing conversion, you need an efficient sales program. What Does Sales Do For Marketing? Inadequate Lead Handoffs. Alignment For The Win. Let us know!

Campaign 128

Campaign Cold Call Sales Education 128

Sales Hacker

SEPTEMBER 30, 2020

In order to drive growth, I’ve got to have conversations, meetings held, and opportunities created.”. I spoke to Nick and several of our other partners to find the answer to some simple, yet highly impactful, questions: Why are they still hiring? Keep your employment branding high. How to Make Hiring Work During the Pandemic.

Strategize 125

Strategize Sales Growth High impact 125

Partners in Excellence

AUGUST 16, 2015

Get some autodialing technology, dial and pitch, dial and pitch, dial and pitch. Is there something happening in their markets that could impact a large number of your potential customers? Perhaps a new regulation, new technologies their customers are leveraging, shifts in market dynamics and structure, a major new competitor?

Prospecting 107

Prospecting Pitch Appointment Campaign 107

Sales Hacker

DECEMBER 20, 2018

Highly efficient sales teams spend time on high-impact activities and minimize low-impact activities. Sales Productivity Stats: High-performing sales teams use nearly 3x the amount of sales technology than underperforming teams. Efficiency pertains to the distribution and use of resources. Get Baseline measures.

Product 110

Product Tradeshows Appointment CRM 110

Sales Hacker

OCTOBER 30, 2018

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams.

Inside sales 111

Inside sales Sales Cross-sell Consult 111