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7 tips for delivering high-impact technical SEO audits

Search Engine Land

brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. As mentioned earlier, different items have different types of impacts.

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The Advanced Guide to Qualitative Research

ConversionXL

That’s where qualitative conversion research comes into play. Despite optimizing your lead gen form, which you suspect is the problem, you’re not seeing a major increase in conversions. Conversion research, qualitative or quantitative, is vital. Make Data-Drive UX Decisions. What gives? Client / Company Buy-In.

UX 122
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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. There are things you can do to minimize the potential negative impact on performance that a radical site migration might have. ESR has been rightly called “conversion optimization on a large scale.”

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How to create an SEO roadmap

Search Engine Land

Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. I’m not an expert in design, UX, or front-end development for our website. Your technology stack and any known limitations, considerations, or planned changes (including migrations).

Launch 123
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The Advanced Guide to Holiday Testing

ConversionXL

More traffic means more conversions. More conversions mean more data. If you’re going to test during the holiday season, test elements that will have a significant impact. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. More data means more insights.

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How to Come Up with More Winning Tests Using Data

ConversionXL

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

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Is Your SaaS Homepage As Optimized As You Think?

ConversionXL

How do you get your visitors to move beyond that starting point and into your conversion funnel? Get people off of the page and on to the next step in your conversion funnel. To accomplish this, you’ll need to nail down the four core elements of user experience (UX)… Value – How valuable is it? What gives?

UX 90