Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. This approach categorizes tasks into four priorities, ranging from low urgency/low importance to high urgency/high importance.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. Conversion. What types of micro-conversions produce the highest lead values?

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

X-functional 116

X-functional Retail Launch Non-Profits 116

ConversionXL

AUGUST 5, 2021

Understanding this allows you to find new ways to embed this tool into the customer journey, such as: Providing a better experience interacting with the chatbot itself (better copy, conversation paths, etc.) monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible.

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

JUNE 29, 2021

Your first step is identifying what those projects are, through company meetings and conversations with your managers and other leaders. Next, break the projects up into two categories: small, low-commitment versus long, high-impact. This can mean having difficult conversations or stepping up when it's the right thing to do.

X-functional 92

X-functional Start-ups Meeting Conversion 92

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

Retail 109

Retail Start-ups Drivers/motivators Up-sell 109