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Salesforce launches Agentforce for Retail

Martech

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts. We saw a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event last November.

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Google launches tool to simplify Enhanced Conversions setup

Search Engine Land

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. Why we care. Not everyone finds it cumbersome.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Processing.

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TikTok Search Ads Campaign launch in U.S.

Search Engine Land

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. Why it matters. The numbers.

Launch 103
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SAP to launch loyalty management solution for retailers

Martech

Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! The post SAP to launch loyalty management solution for retailers appeared first on MarTech. Why does SAP care? Processing.

Retail 105
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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. What it does. Email: Business email address Sign me up!

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9 Best Sales Techniques For Maximum Conversions

ClickFunnels

The post 9 Best Sales Techniques For Maximum Conversions appeared first on ClickFunnels. And here’s an example from our DotCom Secrets book launch…. Use them to get more conversions out of every call. Thanks for reading 9 Best Sales Techniques For Maximum Conversions which appeared first on ClickFunnels. Map it out!

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