Martech

AUGUST 26, 2024

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. It provides valuable insights into visitor demographics, engagement, and conversion paths. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the CMO persona.

B2B 112

B2B Target audience/market Campaign Technology 112

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Appointment 98

Appointment Cross-sell CRM Pipeline 98

Martech

MARCH 26, 2025

Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. Company size/resources (58%), cost (38%) and technical capabilities (25%) remain the main challenges to video creation. Dig deeper: Are attention spans really getting shorter?

Lead generation 107

Lead generation Launch Follow-up Product 107

Martech

SEPTEMBER 4, 2024

The main message is consistently broadcast by both groups surveyed in this report. Brands understand that conversions can be driven by discounts and sales but consumers are interested in more than just dollars. Conversely, brands are offering things that consumers don’t seem to care much about.

Price 104

Price Growth Conversion Product 104

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Customers 110

Customers A/B testing B2C Cross-sell 110

Partners in Excellence

DECEMBER 20, 2024

The most interesting conversations/reading I have about AI are with some of the real leaders in AI research is about human beings. Because AI is bad at recognizing and dealing with emotion, it fails to recognize the nuances that exist in real time conversations with people. I’ll stop here, there are many other areas.

Intrinsic 127

Intrinsic Conversion Trust Start-ups 127

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

AUGUST 9, 2024

” Solutions have included manual review of customer conversations and then pre-deep learning natural language processing models. Echo AI was able to shine a light on those conversations. From the POC exercise they saw an improvement in conversions. ” This is Centerfield’s first year using Echo AI.

Technology 110

Technology Technology Clients Campaign 110

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B testing 112

A/B testing Territory Technique CTR 112

Iannarino

JULY 21, 2021

You best approach to differentiating yourself from your competition is enriching the sales conversation. His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client.

Cold Call 301

Cold Call Cross-sell Gaming Clients 301

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This approach is common when you have enough conversion data.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

OCTOBER 2, 2024

Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Display ads This category comprises two main products: Amazon DSP (demand-side platform). It offers an extensive suite of tools for analyzing customer conversion and targeting first-party audiences.

Customers 103

Customers Sell Campaign Engineering 103

Martech

NOVEMBER 21, 2024

This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” She had two definitions, first a “scholarly” one used internally at the Institute; the second, one used in conversation with the C-suite.

Customers 144

Customers B2C Service Clients 144

Iannarino

JULY 15, 2021

There is a tendency for busy people (and people who pretend to be busy) to rush conversations, including meaningful discussions about their future. Conversely, having less time is a tremendous disadvantage, limiting how much you can cover. First, your conversation needs to create value for your contacts.

Gaming 299

Gaming Clients Contract Up-sell 299

ClickFunnels

JUNE 22, 2021

How to improve the lead generation funnel conversion rate. You also want to set up a conversion goal to track the sign ups. Evaluate the conversion rate of your lead generation funnel. It’s hard to say what conversion rate you should aim for because it depends on the industry you are in. Continue reading….

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Search Engine Land

JULY 31, 2024

One handy tip is that you can include custom columns you’ve created, such as for seeing totals and CPA for individual conversion actions. An added value of Google Analytics for PPC reporting is the ability to see how ads work together with other channels such as organic search, social, referrals and direct traffic in the conversion process.

Referrals 110

Referrals Campaign CRM Start-ups 110

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. For the former, try to replicate the formula for conversion on other similar pages and see if there are any good opportunities to optimize that page further. That sucks. Point-blank, period. OK, that’s done. Now, let’s talk about how to cope.

Real Estate 98

Real Estate Trust Campaign Clients 98

Martech

JULY 31, 2024

Post-acquisition list management Generally speaking, there are two main initiatives we recommend brands put into play for new subscribers: 1. List acquisition and strict segmentation is an evergreen, regenerative approach that will smooth out any peaks and valleys — and keep you out of tough conversations with your leadership team.

CRM 116

CRM Follow-up Campaign Conversion 116

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. Google Analytics : This tool allows us to track website traffic and conversions.

Customers 107

Customers Commission Customer Relationship Management Retail 107

Iannarino

AUGUST 8, 2021

Much of that energy is spent on conflict-heavy conversations that we are neither part of nor privy to, even though our initiative prompted the conflict. It’s essential to recognize that your client’s main business is running their business. Same old bad sales conversations. Limited Time. Same old approach.

Intrinsic 321

Intrinsic Quota Clients B2B 321

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). This data type coincides with the overall user experience , which naturally flows into conversion rate optimization, a way to test the user experience of a webpage.

A/B testing 91

A/B testing UX User Experience Referrals 91

Martech

NOVEMBER 12, 2024

It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. I gave it to many of the leaders I interviewed ahead of the conversations, mainly as a provocative conversation starter.

GTM 116

GTM Go To Market B2C B2B 116

Martech

JULY 15, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the CMO persona.

Customers 110

Customers Objectives and Key Results Cross-sell Follow-up 110

ClickFunnels

OCTOBER 18, 2021

The main advantage of the salary compensation structure: It’s clear and simple, which makes it easy to plan your company’s finances as well as avoid misunderstandings. The main advantage of the base salary + commission structure: It incentivizes better performance. Base Salary + Bonuses.

Lead generation 246

Lead generation Commission Profit margin Territory 246

Search Engine Land

AUGUST 6, 2024

With that said, if you didn’t get the chance to catch the presentation and/or don’t have time to watch the recording, I’ll break down five main takeaways: Consent Mode v2 puts even more control in the hands of users. Its function is to examine how many of the unconsented clicks lead to conversions. Business email address Sign me up!

Technique 74

Technique SQL GTM Campaign 74

Search Engine Land

SEPTEMBER 13, 2024

Here was my “conversation” with Grok to get to this final image: “Draw me a picture of a stack of mattresses with a princess sleeping on top.” Notice that all I had to do was have a “conversation” with Grok, just like I would with a creative director. I should say that I didn’t get these images right away from either AI.

Legal 106

Legal Education Start-ups Follow-up 106

Search Engine Land

AUGUST 12, 2024

Some believe manual bidding is outdated and all bidding should be automatic or smart (conversion based). For example, people who started in digital marketing between the early 2000s and 2010s often prefer manual bidding because it was the main approach back then. These biases often come from when someone started in digital marketing.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Search Engine Land

JULY 29, 2024

Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms. Unlike traditional search engines, which simply list web pages, generative AI engines create conversational and nuanced responses.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

AUGUST 14, 2024

Who are your main competitors? A clothing company that says their main competitor is Supreme is a lot different than them saying their competitor is Fruit of the Loom. The last thing you want is to get to the holiday season and have the same budget as you had at the slowest part of the year.

Clients 80

Clients Target audience/market Sports Campaign 80

Search Engine Land

SEPTEMBER 25, 2024

While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. However, it’s wise to analyze which keywords drive the most conversions in Google Ads and ensure that your SEO strategy prioritizes those keywords.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

ClickFunnels

DECEMBER 18, 2022

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ClickFunnels

NOVEMBER 8, 2021

Of course, that conversion is predicated on the value of the lead magnet, so if you want this to work you need to make sure that your lead magnet is super valuable. You should look at this data: Paid ads conversion rates. Lead magnet landing page conversion rate. Lead to paying customer conversion rate. (We

Lead generation 282

Lead generation Pipeline Conversion Follow-up 282

Search Engine Land

JULY 24, 2024

Let’s say you notice a drop in overall conversions (Level 1). You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. This systematic approach leads you to conclude that there might be an issue with the mobile version of your landing page, which is affecting your overall conversion rate.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

ClickFunnels

JANUARY 18, 2023

Even then there’s very little copy, like in our “The Funnel Hacker’s Cookbook” squeeze page, you still want to mention the main benefit of your free offer. (In This may not sound like a big deal but it can increase the conversion rate of your landing page. #7 What Affiliate Marketing Sales Funnel Works Best?

Product 246

Product A/B testing Lead generation Niche 246

ClickFunnels

AUGUST 2, 2021

Don’t “guess” what your dream customers want, go where they hang out, both online and offline, and observe the conversations happening there. Whichever approach you choose, the main idea remains the same: You build a following by creating content that provides solutions to the problems that your dream customers are struggling with.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Martech

DECEMBER 23, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting t he email expert persona.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

ClickFunnels

NOVEMBER 9, 2021

Three main types, in particular…. Conversely, you should spend less money for less qualified leads. At a high level, you have three main options when it comes to generating leads for your business. Lead generation refers to the process of acquiring contact information (email address, phone number, name, etc.) You could….

Lead generation 255

Lead generation Price Appointment Niche 255