Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. There are four main question types: Situation, Problem, Implication, Need-Payoff. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. Do you have a strategy in place for X? How do you do X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. It’s a main reason that live chat and chatbots have exploded. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. Conversion. Why the shortcoming?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done. Clear Purchase CTAs. If the eye is drawn, so is the cursor.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Martech

JANUARY 9, 2023

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. It’s a good descriptor because these reports expand the analysis of conversions into multiple touchpoints and a fuller user journey. Predictive metrics. Making the most out of GA4’s machine-learning features.

X-functional 117

X-functional Technique Conversion Launch 117

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? When the rat was released into the maze for the first time, it would slowly move down the main aisle and sniff / scratch the walls. So, the real function when we design technologies is how can we take out steps?

Conversion 90

Conversion X-functional Launch Technology 90

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. In conversion research, the big goal is still the same with the two types. moves the mouse cursor next to the browser window closing X). What’s stopping them from buying – emotionally, functionally or otherwise?

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

SEPTEMBER 17, 2018

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Handling million-line datasets efficiently is one of the greatest powers of SQL, and it’s the main reason that many companies store a significant amount of their data in this format. JavaScript.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Search Engine Land

OCTOBER 2, 2023

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. Accessibility elements impacting SEO 1.

X-functional 128

X-functional Engineering Angle User Experience 128

ConversionXL

APRIL 23, 2019

The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. The main thing in the visual hierarchy is the “Add to Cart” button, but the product is already in the cart. It hurts conversions. That’s good.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. It will give you the total number of users, sessions, events, conversions, and more. Conversions are topped out at 30 per account.

GTM 136

GTM Campaign Follow-up Start-ups 136

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Bugs—if they’re around—are a conversion killer.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? Yes, Google and Amazon’s search functions are not the same. Click-through and conversion rates are critical. Yes, in-the-moment tactics can boost rankings. Google wants to answer questions. You run a search. What doesn’t change.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

JULY 8, 2020

Choose this option if your main goal is to drive traffic to your website. Conversions. The keyword insertion function matches the exact keyword someone typed in. Price extensions help can increase the relevance and improve conversions of your ads. Conversion Tracking. How to set up conversion tracking.

GTM 100

GTM X-functional Appointment Campaign 100

Search Engine Land

JUNE 7, 2024

The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek. If they’ve told you themselves they’re looking for an answer to x or y, all the better. Business isn’t a finite battle, but often, we act like it is.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Search Engine Land

MAY 6, 2024

Mark was a husband to his best friend and partner Bobby Maine. Mark and the love of his life and husband, Bobby Maine. Mark knew how I functioned and I knew how he functioned. Mark was the golden child in partnership conversations with ad platforms. A son to Virginia Hall and Curt Brimblecom.

X-functional 109

X-functional Sports Represent Start-ups 109

Hubspot

AUGUST 17, 2021

With so much room for confusion and error, it's easy for any company to drop the ball and frustrate its salespeople, making poorly-constructed compensation plans one of the main reasons why people leave sales roles. I’ve had countless conversations with sales leaders who tell me that their reps just aren’t selling the "right type" of deals.

Commission 91

Commission Quota X-functional Finance 91

Hubspot

DECEMBER 11, 2019

There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". Under your current position, you might write: Work with businesses in X, Y, and Z industries to reduce manufacturing defects by 3% on average. That could be a great jumping off point for your first conversation.

Sell 99

Sell X-functional Prospecting Networking 99

Hubspot

APRIL 16, 2020

Allow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: "WhatsApp has become the center of gravity for billions of users around the world. You can also begin to explore some of the business-specific functions available to you, like contact labels and short links. What's that? And how is an app going to help?"

X-functional 101

X-functional Contact Campaign CRM 101

ConversionXL

FEBRUARY 7, 2017

The answer could be different business to business, but it’s important to have the conversation rather than to ignore the data regardless of the significance. Conversion expert Andrew Anderson also backs the value of graphs to determine the effect of outliers on data: Andrew Anderson: “The graph is your friend. Image Source.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Online-to-offline conversion rate The percentage of online visitors who make a purchase in a physical store. Geolocation platforms (e.g., Social platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

AUGUST 4, 2020

People fail in CX roles for two main reasons: . During this stage, you want to meet the people doing the main activities in each function, not the managers. . What are the main friction points for customers? What are the main complaints and compliments from customers? Don’t panic just yet. Finance team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

MARCH 19, 2013

method for finding patterns in how users would expect to find content or functionality. Here’s a great video explaining the concept in 3 minutes: There are 3 main types of card sorting: Open card sorting. 1: What if half the people want to find page X from category Y, but half the people from Z? Image credit.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

SEPTEMBER 17, 2015

Your job as an optimizer is to change the conversation, usually subtly, to force the people around you to eat veggies. By picking up on that conversation, no matter how well reasoned you think their concept is or how much you agree, you are enabling them to get to a point where either they were right or they were wrong. Presentation.

Real Estate 114

Real Estate User Experience X-functional Presentation 114

Martech

APRIL 29, 2022

The goal of knowledge management, in my view, is taming all of the important information coming at you — emails, newsletters, trade publications, webinars, events and even conversations — so it’s available when you need it, and only when you need it. Points you want to make in upcoming articles.

X-functional 100

X-functional Contact Technology Technology 100

ConversionXL

APRIL 25, 2016

This will help you define conversions, set up goals, events, etc. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Sales Hacker

APRIL 6, 2020

In addition to acting as a great conversion tool for marketing, the freemium model generates a wealth of intent data just waiting to be harnessed by the intrepid sales rep. There are three key descriptors we’ll use to build our persona profiles: Function: Filter values include IT, Marketing, Operations, Sales, etc. Now repeat step 10.

Meeting 92

Meeting Territory X-functional Objectives and Key Results 92

Hubspot

DECEMBER 28, 2012

After all, emailing someone about a 25% off coupon and sending them to your homepage where they have to hunt down their coupon will only result in huge bounce rates -- not to mention significantly reduced conversion rates. When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself.

X-functional 78

X-functional Promote Follow-up Contact 78

Search Engine Land

APRIL 14, 2023

Failure to redirect existing resources to new ones will negatively affect your rankings, traffic and conversions. Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. How will a redesign impact conversions, sales and ROI? A test server. A live server.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Bugs – if they’re around – are your main conversion killer.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

SEPTEMBER 5, 2019

Instead, they wanted conversation starters. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). I wanted to see if plotting it would clear things up.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

OCTOBER 26, 2022

Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. The brand also increased TikTok sales by 10% and improved its conversion rate from 4.47% to 5.35%. Engagement Rate = [(total number of likes + comments + shares) / total number of views)] x 100. Conclusion.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. Understanding the Silo Problem One of the main drivers of silos within organizations is the misalignment of incentives and goals. Marketing loves a good Customer Advisory Board (CAB).

GTM 59

GTM Growth Customers X-functional 59

ConversionXL

APRIL 23, 2019

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. method for finding patterns in how users expect to find content or functionality. There are three main types of card sorting: Open-card sorting. What if half the people want to find Page X in Category Y, but the other half prefer Category Z?

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

MARCH 7, 2017

Instead, they wanted conversation starters. There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). Traditional personas began to look too finished, too final.

X-functional 102

X-functional Represent Follow-up Up-sell 102