Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. search market share was 6.47% in July, per web analytics service StatCounter. In February, when new Bing launched, its market share was 6.35%.

Market share 75

Market share Launch Engineering Growth 75

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

Heinz Marketing

JULY 19, 2024

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Drift : For AI-powered chatbots and conversational marketing. Hootsuite : For social media scheduling and analytics. Tableau : For data visualization and analysis.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. built their own Large Language Model specifically for conversations.

Meeting 95

Meeting Price Strategize Growth 95

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. seeing a 4% increase, according to data from Glimpse.

Engineering 93

Engineering X-functional Real Estate Territory 93

SaaStr

MARCH 5, 2025

The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. Competitors who move faster can capture market share and secure customers you could have had.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Search Engine Land

AUGUST 1, 2024

When it comes to keyword strategy, site owners should continue tracking queries for popular topics, paying attention to how the brand is represented in terms of market share, brand voice and informational accuracy. Partnerships with sites containing a large body of conversational data (e.g., E-A-A-T is paramount.

CTR 88

CTR Click Through Rate Engineering Legal 88

Search Engine Land

JULY 24, 2024

Let’s say you notice a drop in overall conversions (Level 1). You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. This systematic approach leads you to conclude that there might be an issue with the mobile version of your landing page, which is affecting your overall conversion rate.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Martech

NOVEMBER 13, 2024

Ironically, while marketers are responsible for identifying unmet market needs and positioning their organization to fulfill those needs profitably, they often fail to recognize and address the unmet expectations their organization has of them.

Drivers/motivators 129

Drivers/motivators Growth Objectives and Key Results Strategize 129

SaaStr

MARCH 6, 2025

“Every individual in the company should have airtime with customers through live conversations at some cadence,” Taylor insists. Both leaders advocate for recording customer conversations to create a repository of feedback that becomes ingrained in the company’s DNA.

Product 87

Product Finance Trust User Experience 87

Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

APRIL 6, 2023

We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming. The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in small gains in search engine market share. Why we care.

Conversion 90

Conversion Engineering Market share Follow-up 90

Search Engine Land

SEPTEMBER 4, 2024

Contextualize performance: Analyze market trends and competitor moves to optimize your campaigns. Using our conversational AI chatbot, Ask Arlo , you can get insights into your top competitors’ movements in your market. This click share graph over the past 30 days reveals varying levels of engagement and competition.

Retail 74

Retail Healthcare Strategize Campaign 74

Sales Pop!

APRIL 25, 2022

However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share. Additionally, using a pipeline CRM software to reinforce sales efforts can improve it significantly and lead to a higher lead conversion, and more profit for the business in question.

CRM 231

CRM Pipeline Customer Relationship Management Sales 231

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Increased market share? Then, break it down into specific, measurable goals: “Increase conversion rate for our Christmas campaign by 15% compared to last year.” More sales?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Search Engine Land

SEPTEMBER 5, 2024

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. It had expanded the regions it served to encompass most of the U.S.,

Territory 92

Territory Construction Agriculture Campaign 92

Martech

DECEMBER 6, 2024

It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. > We’re not trying to take any share from anybody.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Improve the conversion rate of leads to opportunities by 15%. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on. And they measure their progress in very different ways.

Quota 162

Quota Represent Pipeline Market share 162

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Many also believe that ChatGPT is already stealing market share from Google. Gartner believes people will turn to generational AI conversational assistants (e.g.,

Engineering 134

Engineering Entertainment Market share Consult 134

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 134

Negotiate Education Market share Growth 134

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 113

Market share CRM Campaign Retail 113

Search Engine Land

APRIL 16, 2023

” While all being more conversational, like talking to a person. That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players. and search for music through a conversation with a chatbot. text conversations.

Engineering 144

Engineering User Experience Technology Technology 144

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Heinz Marketing

JUNE 11, 2022

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One. One of the most frustrating things when you’re running a business is not getting the conversions you want.

B2B 122

B2B E-commerce Sales Growth 122

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Google declined to comment. SUBSCRIBE See terms.

Government 137

Government Engineering Manufacturing Negotiate 137

Search Engine Land

MARCH 4, 2024

Challenge 2: Unsure how to now target new customers Using Adthena’s Strategic Advantage solution, an American credit card provider quickly reacted to new competitors in their market and optimized their keyword lists based on the most cost-effective terms in their market. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

OCTOBER 20, 2023

Higher conversion rates from visitors to customers. Organic conversions Conversions generated via organic traffic are a direct indicator of the effectiveness of SEO efforts. Conversions can be the primary KPI for lead generation businesses, and often is a secondary goal for ecommerce. Better user experience on a website.

User Experience 124

User Experience Growth Engineering Conversion 124

SaaStr

JANUARY 26, 2020

If marketing has a revenue goal from self-service (and hopefully they do), they’ll often want to increase the “choke” I.e., limit how much the free product can be used, or how long. Everything is about “free-to-paid conversions” in marketing. The support team almost always hates free.

Niche 138

Niche Growth Up-sell Product 138

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Conversion copywriter Joanna Weibe discusses how long or short landing pages should be. across all industries.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Heinz Marketing

MAY 1, 2024

Are you looking to optimize marketing spend, understand customer journeys, or improve campaign effectiveness? Decide what key metrics (KPIs) are most important for your business, such as engagement rate through different channels, conversion rate, customer acquisition cost (CAC), or lifetime value (LTV).

Objectives and Key Results 109

Objectives and Key Results Customers Campaign Technique 109

Force Management

JUNE 22, 2022

Companies that drive significant growth in their markets all have one thing in common — cross-functional alignment around buyer value and solution differentiation. When you correct this misalignment, it can lead to increased margins and market share.

Market share 108

Market share Growth Closing Conversion 108

Search Engine Land

OCTOBER 13, 2023

I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion rates, easier tracking, more long-term value and more lenient policies. Amazon has higher conversion rates Most U.S. Prime members have even higher conversion rates.

Real Estate 129

Real Estate Commission Conversion Trust 129

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

MARCH 10, 2021

As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, let's review everything you need to know about share of voice. You can calculate share of voice for organic traffic and social media, in addition to paid advertising.

Market share 101

Market share Represent Campaign Conversion 101

Search Engine Land

SEPTEMBER 11, 2023

In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134